- All
- App Development
- Content Marketing
- Design
- Direct Marketing
- Ecommerce
- Online Advertising
- SEO
- Social Media
- Strategy
- Wallpapers
- Web Development
- WordPress Development
Is your B2C website prepared for increased sales periods?
There are times when things get a little crazy. It can sometimes depend on the product you are selling, for example, if you sell gifts for Dads then you can expect an increase in sales before Father’s Day. Or perhaps…
7 fundamental features of a web or mobile B2C app
Building a web or mobile application isn’t a small feat, and building one badly can lead to disaster. To help you prepare for building an application, I’ve put together a list of things that are important to the success of…
How to sell homemade Christmas gifts online
Once you have your homemade Christmas gifts ready to sell, the tricky part is actually selling them. If you have dreams of big business, going online as soon as possible is a great way to get your homemade gifts in…
6 Ways to add Christmas cheer to B2C social media accounts
December is a busy time for shopping. But the consumer's behaviour has changed over the years. Instead of rushing to the shops to make purchases before Christmas, consumers check on their phones on websites and social media platforms for the…
B2C vs B2B marketing: different approaches
The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing…
Take the friction out of generating business leads
HubSpot, a thought leader and inbound marketing service provider, have for years promoted what they call the funnel. A process for generating business leads and managing marketing and sales leads. However, in recent months this process has been replaced with…
14 ways my B2B company can benefit from Google tools
If you are an entrepreneur or an SME, Google has a range of brilliant tools that can help your business. They are easy to use, work together well and are supported by a substantial library of online training material. Best…
November 2018 wallpaper
Download a FREE November 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
Basic business video equipment you need to buy
Video has become very important to businesses. Don’t get left behind! Start using video for content marketing, social media and more. People want to see what your business is about and they want to be part of the everyday goings-on…
What should a great B2B website look like?
Yes, every business should have a website. Yes, even B2B (business-to-business) organisations. What we always forget is that, at the end of the day, it’s individuals in businesses making the purchase decisions. And how do individuals research their purchases these…
How to make logos work across different applications
It is always so exciting to see your logo in ‘real life’, printed and applied across a range of mediums. The problem is that sometimes a logo looks great at the size it is created at, but a little bit…
Using the feedback loop to build features for the “perfect” application
You might have the perfect app that you’ve just launched or you might have an established application whose growth has plateaued and now you’re looking for some growth. In fact, you’re looking for some exponential growth to start giving you…
B2B email marketing tips for new and old businesses
Whether your B2B (business to business) company is new or old, email marketing is definitely a tool that can assist you in attaining more leads. Email marketing is, in fact, an element of direct marketing, which involves talking directly to…
Will a WordPress B2B website work for me?
Will WordPress work for my B2B website? Yes. If your business has the budget to develop a bespoke solution from the get-go, there are benefits of selecting this route. Here are 5 ideas that require bespoke development. But even if…
Quick ways to cleaner social media accounts
It’s time to clean up your act. So here's to cleaner social media accounts and getting more active on them! Stop putting it off any longer. Social media platforms nowadays are as good as having an updated website. Most people…
October 2018 wallpaper
Download a FREE October 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
September 2018 Wallpaper
Download a FREE September 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
Video marketing for your business: why you need to start
Video is here, and it’s here to stay. We live in a fast-paced world, and it is important to find new, unique ways to make your product stand out from the crowd. Video marketing isn't something new, but it is…
Answer 3 questions to create a basic CI design document
A basic CI design document will form the base of how your logo and brand are applied. As your brand develops and evolves, you will make tweaks and changes and add new and exciting ways of applying your original concept…
Email subject lines: tips to get people clicking
Email subject lines are like book covers – they either entice people to open an email immediately, ignore it for later or, least favourable of all, delete it without ever opening it. If you’re investing in direct marketing initiatives then…
Starting a podcast part 2: begin recording your episodes
This is the second post in a series about starting a podcast (something I’ve wanted to do for a long time). If you’ve just joined us, I’d suggest starting from part 1 to get a complete guide to starting a…
The importance of ecommerce product images
Why have ecommerce product images? Well, have you ever bought a physical product without checking up on it first? First prize is being able to go into the store and examine the product and test its build quality, size and…
You can no longer afford a website that is not mobile friendly
I believe that consumers have crossed the mobile friendly website rubicon and left most businesses stranded on the far bank. If you have been following our Digital Insights blog you will see that the topic of being mobile friendly is…
Women marketers: why they are better
Women are allegedly better marketers than men, but is this really true? According to an article published in Professional Marketing, author Mark Ritson (a male) says it’s women’s brains that give them an advantage in the world of marketing. Let’s…
Why you really need a CI design document
Why does your company need to invest in a corporate identity (CI) design document? (If you are not even sure what a CI design document is, then have a look at this post. All professional brands that are serious about…
August 2018 Wallpaper
Download a FREE August 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
New Twitter features you should use
Out with the old, and in with the new. There are some new Twitter features that have been introduced to the ever-growing platform. The features are helpful in driving user engagement and improving experience on the platform. New updates can…
Google Plus / Google My Business: what’s the difference?
Google Plus, otherwise recognised as Google+, and Google My Business are both products of… yes, you guessed it, Google. Google is the world’s most popular search engine (no reference necessary), so tapping into these products is a good idea for…
Corporate identity design: what exactly is a CI?
A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it…
Pinterest updates in 2018: new tools to try
It is not only the likes of Facebook, Twitter, and LinkedIn that change what a woman would wear for a date. Pinterest is continuously making updates in response to business and personal users’ needs and wants. Adapt or die is especially true…