Digital Insights

Download a FREE June wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…

A business blog is one of the easiest ways to promote your business. It is a cost-effective way to promote your business, as it can lead to more sales. It is also a brilliant way to connect with your customers and strengthen your brand. Here are some tips for writing…

Having a blog is advantageous for any company, but the challenge is sourcing quality content for your company’s blog. Fortunately, each one of your employees is a great candidate for the role of blog article author. This, however, is something your employees may resist for a number of reasons. So…

Charles Mackenzie, Head of Digital Marketing at Flicker Leap gave an overview of search engine marketing, why SEO is important and how you can practically implement it on WordPress. The discussion included practical tips on how to implement more advanced on-page SEO techniques such as forced social recognition and micro tagging. A…

Instagram is a powerful social media platform. As a small business, you can begin using Instagram as a visual way to connect with your followers. It’s quick to add photos, followed by a creative filter, a few effective hashtags and to click share on the platform. There are huge companies…

The key distinction between a traditional and a customer-cultivating company is that one is organised to push products and brands whereas the other is designed to serve customers and customer segments.1 Thus far, 2018 has been an exciting year! For South African consumers the cost of connecting to the internet…

A well-designed ecommerce website will guide users to the all-important checkout page to convert their sale. You don’t want to be shouting “Don’t go yet!” to an almost customer because of a poorly considered checkout design. By altering the custom settings and considering a few easy tweaks, you can ensure…

Download a FREE May wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…

As a company that builds custom ecommerce solutions and also implements and extends Open Source ecommerce software like WooCommerce and Magento we often have to decide if we’re going to build something from scratch or if we’ll go the pre-built route. I’ll take you through the internal discussions that we have…

These days, there is an online store for almost everything in South Africa. If you run an ecommerce site then there is undoubtedly a lot of competition. For example, how does Faithful to Nature get more traffic than Fresh Earth? So how can you make sure you get traffic to…

“30% of the web uses WordPress, from hobby blogs to the biggest news sites online.” We, at Flicker Leap, are very big fans of WordPress and do what we can to support the WordPress community in South Africa. It is no surprise then that we strongly recommend WordPress as starting…

We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in a business…

With over 800 million active users (as of September 2017), Instagram is an essential element of social media marketing for business. Instagram Live is an incredible channel that can help drive new followers to your account while staying one step ahead of your competitors. It is easy to go live…

Businesses use email. It’s a fact. Not only do they send internal and external daily emails, but a lot of businesses are sending emails to their market as part of their direct marketing strategies. Needless to say, there are thousands of emails flying through digital space. So there are some…

With the popularity of the internet and increased use of Google, online advertising has become a very popular communication tool. Whether it be, advertising your brand, promoting your product or generating leads, display advertising is a cheap and effective way to grab your market's attention. Reach isn't everything, you need viewers…

Download a FREE April wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…