Digital Insights

There are times when things get a little crazy. It can sometimes depend on the product you are selling, for example, if you sell gifts for Dads then you can expect an increase in sales before Father’s Day. Or perhaps…

Once you have your homemade Christmas gifts ready to sell, the tricky part is actually selling them. If you have dreams of big business, going online as soon as possible is a great way to get your homemade gifts in…

December is a busy time for shopping. But the consumer's behaviour has changed over the years. Instead of rushing to the shops to make purchases before Christmas, consumers check on their phones on websites and social media platforms for the…

The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing…

HubSpot, a thought leader and inbound marketing service provider, have for years promoted what they call the funnel. A process for generating business leads and managing marketing and sales leads. However, in recent months this process has been replaced with…

Video has become very important to businesses. Don’t get left behind! Start using video for content marketing, social media and more. People want to see what your business is about and they want to be part of the everyday goings-on…

Yes, every business should have a website. Yes, even B2B (business-to-business) organisations. What we always forget is that, at the end of the day, it’s individuals in businesses making the purchase decisions. And how do individuals research their purchases these…

Whether your B2B (business to business) company is new or old, email marketing is definitely a tool that can assist you in attaining more leads. Email marketing is, in fact, an element of direct marketing, which involves talking directly to…

Will WordPress work for my B2B website? Yes. If your business has the budget to develop a bespoke solution from the get-go, there are benefits of selecting this route. Here are 5 ideas that require bespoke development. But even if…

It’s time to clean up your act. So here's to cleaner social media accounts and getting more active on them! Stop putting it off any longer. Social media platforms nowadays are as good as having an updated website. Most people…

Download a FREE October 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…

Email subject lines are like book covers – they either entice people to open an email immediately, ignore it for later or, least favourable of all, delete it without ever opening it. If you’re investing in direct marketing initiatives then…