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How to make logos work across different applications
It is always so exciting to see your logo in ‘real life’, printed and applied across a range of mediums. The problem is that sometimes a logo looks great at the size it is created at, but a little bit…
Using the feedback loop to build features for the “perfect” application
You might have the perfect app that you’ve just launched or you might have an established application whose growth has plateaued and now you’re looking for some growth. In fact, you’re looking for some exponential growth to start giving you…
B2B email marketing tips for new and old businesses
Whether your B2B (business to business) company is new or old, email marketing is definitely a tool that can assist you in attaining more leads. Email marketing is, in fact, an element of direct marketing, which involves talking directly to…
Will a WordPress B2B website work for me?
Will WordPress work for my B2B website? Yes. If your business has the budget to develop a bespoke solution from the get-go, there are benefits of selecting this route. Here are 5 ideas that require bespoke development. But even if…
Quick ways to cleaner social media accounts
It’s time to clean up your act. So here's to cleaner social media accounts and getting more active on them! Stop putting it off any longer. Social media platforms nowadays are as good as having an updated website. Most people…
October 2018 wallpaper
Download a FREE October 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
September 2018 Wallpaper
Download a FREE September 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
Video marketing for your business: why you need to start
Video is here, and it’s here to stay. We live in a fast-paced world, and it is important to find new, unique ways to make your product stand out from the crowd. Video marketing isn't something new, but it is…
Answer 3 questions to create a basic CI design document
A basic CI design document will form the base of how your logo and brand are applied. As your brand develops and evolves, you will make tweaks and changes and add new and exciting ways of applying your original concept.…
Email subject lines: tips to get people clicking
Email subject lines are like book covers – they either entice people to open an email immediately, ignore it for later or, least favourable of all, delete it without ever opening it. If you’re investing in direct marketing initiatives then…
Starting a podcast part 2: begin recording your episodes
This is the second post in a series about starting a podcast (something I’ve wanted to do for a long time). If you’ve just joined us, I’d suggest starting from part 1 to get a complete guide to starting a…
The importance of ecommerce product images
Why have ecommerce product images? Well, have you ever bought a physical product without checking up on it first? First prize is being able to go into the store and examine the product and test its build quality, size and…
You can no longer afford a website that is not mobile friendly
I believe that consumers have crossed the mobile friendly website rubicon and left most businesses stranded on the far bank. If you have been following our Digital Insights blog you will see that the topic of being mobile friendly is…
Women marketers: why they are better
Women are allegedly better marketers than men, but is this really true? According to an article published in Professional Marketing, author Mark Ritson (a male) says it’s women’s brains that give them an advantage in the world of marketing. Let’s…
Why you really need a CI design document
Why does your company need to invest in a corporate identity (CI) design document? (If you are not even sure what a CI design document is, then have a look at this post. All professional brands that are serious about…
August 2018 Wallpaper
Download a FREE August 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
New Twitter features you should use
Out with the old, and in with the new. There are some new Twitter features that have been introduced to the ever-growing platform. The features are helpful in driving user engagement and improving experience on the platform. New updates can…
Google Plus / Google My Business: what’s the difference?
Google Plus, otherwise recognised as Google+, and Google My Business are both products of… yes, you guessed it, Google. Google is the world’s most popular search engine (no reference necessary), so tapping into these products is a good idea for…
Corporate identity design: what exactly is a CI?
A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it…
Pinterest updates in 2018: new tools to try
It is not only the likes of Facebook, Twitter, and LinkedIn that change what a woman would wear for a date. Pinterest is continuously making updates in response to business and personal users’ needs and wants. Adapt or die is especially true…
Starting a podcast part 1: get your idea ready
I’ve been thinking of starting a podcast for many years. I don’t know why I haven’t. Maybe it’s down to not knowing what to talk about or just a fear of it not being successful. However, with Google launching their…
What is IGTV?
It’s finally here! IGTV has been launched and it’s set to change the video game. The photo app first launched eight years ago and has over a billion active users. It has been amazing to see Instagram grow since the…
July 2018 Wallpaper
Download a FREE July wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas…
Small business website design tips
We are often contacted by small businesses looking for website design and some digital marketing. Whether they choose to use Flicker Leap to design their site or go another route these are some of the tips we give before they…
Startup website design: Creating a standout website
A professionally designed website is no longer an option for a startup business wanting to build a trustworthy reputation in their industry. We know you have big dreams. But a small budget. This doesn’t mean you need to settle for…
Business ideas have no age restriction
You’re never too young to start a business. Business ideas pop into the minds of people of all ages. Well, didn’t we all attempt to make a quick buck when we were younger by selling something to our siblings, friends…
June 2018 Wallpaper
Download a FREE June wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas…
How to write a successful business blog
A business blog is one of the easiest ways to promote your business. It is a cost-effective way to promote your business, as it can lead to more sales. It is also a brilliant way to connect with your customers…
How to get employees writing blog articles
Having a blog is advantageous for any company, but the challenge is sourcing quality content for your company’s blog. Fortunately, each one of your employees is a great candidate for the role of blog article author. This, however, is something…
Joburg WordPress Meetup – Practical SEO
Charles Mackenzie, Head of Digital Marketing at Flicker Leap gave an overview of search engine marketing, why SEO is important and how you can practically implement it on WordPress. The discussion included practical tips on how to implement more advanced on-page SEO…
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