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How to write a successful business blog

A business blog is one of the easiest ways to promote your business. It is a cost-effective way to promote your business, as it can lead to more sales. It is also a brilliant way to connect with your customers and strengthen your brand.
Here are some tips for writing and building a successful business blog.

Who is the blog for?

The blog is not about you. It is about your business and your customers. Write for your customers and future customers.


Planning is important to maintaining your blog. You need to know what you will be writing about and in order to do that, you need to have your content set out ahead of time.

Type of content

Once you have planned your content, the next step is to make sure that the content will be valuable to your audience. Valuable content is the key to a successful business blog, and your customers will reward you by becoming loyal customers. Write what you want to know, what your customers want to know.

Consistency to a successful business blog

Don’t start a blog and then abandon it halfway through. You can post twice a week or once a week but keep to your schedule. Search engines like fresh content, and the more you blog, the higher your rankings. Set a day that you wish to upload and stick to it.

Blog length

A blog post should between 300 – 350 words. This is just a guideline and not a rule set in stone. If it’s more words that’s absolutely fine too, just make sure each word counts.


No comments doesn’t mean that people are not reading your blog. When your blog receives comments, make sure to reply to them politely. Always respond back to comments.

Yes, these are just some ideas on how to create a successful business blog. It should not be one person’s responsibility but the whole team can get involved. That will help to give the blog more personality, with the different styles of writing and the tones.
Enjoy starting your business blog.

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Nondwe Maqubela

Guest Author

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