Digital Insights

When people hear the word “auditing” they associate it with being a long, monotonous process. It’s true. Auditing can be just that. However, if a content audit is done on your website annually then it will not be too tedious…

Download a FREE March 2020 wallpaper for your desktop or mobile device. In 2020, the Flicker Leap creative team has focussed their efforts on bringing you a fresh monthly wallpaper for your desktop and phone. With a theme of 20/20…

Building a strong digital presence for your brand is something every business should have top of mind in 2020 and beyond. Whether you have a few random digital footprints floating around or nothing at all, it’s never too late to…

While the transition from a brick-and-mortar shop to an online platform can feel like a big undertaking, with a little planning, research and guidance from yours truly, we can make your ecommerce journey as simple as possible. Here are six…

Efficiency is everything, especially when it comes to the success of your business. And one cannot be slow in today’s fast-paced, digital world! But digital efficiency is so much more than just kitting your business out with the latest hardware…

For many businesses, the use of emails is simply for communicating. However, if you attach a well-designed, branded piece of artwork with some useful information then you have got yourself a powerful business marketing tool. A branded email signature can…

South Africans are going to have to digitally transform their businesses if they are to survive. Digital transformation is no longer a cool factor, but a must-have factor. South Africa might be a little bit behind the rest of the…

Download a FREE February 2020 wallpaper for your desktop or mobile device. In 2020, the Flicker Leap creative team has focussed their efforts on bringing you a fresh monthly wallpaper for your desktop and phone. With a theme of 20/20…

A visual vision statement is a step towards achievement. A new year and new decade bring changes and new goals. We all know the dismal success rates of new year’s resolutions. Often vision statements fall into the same category. They…

As the beginning of a new year dawns, many of us are filled with a sense of mystery, excitement and hope at what the new year may bring us. This is a great time to reflect on your business’s progress…

We’ve all come across this vision, mission and values trio before at some point in our lives. Organisations use these statements to outline their goals, what they believe in, objectives and what they aim to achieve. This is not only…

Having a vision is important, whether it’s a personal vision or business vision. A vision is usually a statement (preferably written down) that paints a picture of the desired future a person or business wants to see. If there is…

If using infographics for content marketing is all very new to you, don’t stress. We put together a quick summary to get you up to speed. Infographics are a fantastic way to turn boring ‘traditional’ content marketing (i.e. blogs posts)…

Download a FREE January 2020 wallpaper for your desktop or mobile device. In 2020, the Flicker Leap creative team has focussed their efforts on bringing you a fresh monthly wallpaper for your desktop and phone. With a theme of 20/20…

Without realising it, we can assume that blog articles equals content marketing. In fact, there is so much more to content marketing than simply writing blog articles. I mean, if blog articles were all there was to content marketing then…

Blogging has always been an option for business owners trying to build a following in order to sell products or services more effectively, However, this can become boring after a while of sitting and typing every month, week, or even…

We all know how it goes… you decide to write a blog post, you sit down and enthusiastically open your laptop. You immediately launch the editing programme, place your hands on the keyboard and then… nothing! Just your cursor on…

For your business to thrive in today’s digital world, you need a strong online presence. What is a good way of achieving this, you ask. The answer is by business blogging. For those of you that don’t know what business…

There is no getting around the fact that web design impacts content marketing. Content marketing is fishing. Users are fishing for answers. You are laying out the bait for users to find. If content is the hook, the sharp piece…

Download a FREE December 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…

Our trusted source of information, known as Google, outputs the most relevant website content to the search query that is entered in the search bar. I’m sure you’ve noticed the results consist of two different kinds of sources – paid…

Do you know that song by Frank Sinatra that goes, “Love and marriage, love and marriage, go together like a horse and carriage”? Well, it might not rhyme as nicely, but you can definitely replace the love and marriage part…

An SEO audit can vary from a very complex, technical study of a website to a more simple, check list of some of the more generic SEO problems. SEO audits will be different for each person or company depending on…

Download a FREE November 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…

Submitting an XML Sitemap to Google and other search engines is an easy, and necessary, step in getting your SEO up to scratch. If you want your website content and weekly blog to be noticed by Google and other search…

WordPress* is a Content Management System (CMS) which we at Flicker Leap have used to build the majority of our client’s websites over the years. Not sure what a CMS is? A web content management system is a software which…

Download a FREE October 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…

The website content you create and craft is key to your website's ultimate success. I cannot emphasise this enough. A website without content is of no value to anyone. What is the main purpose of a website? It is to…

There is one thing all startups need – cash. And arguably the most important thing startup cash will be spent on is marketing. If startups don’t market themselves then it is unlikely that customers will discover them. Sure, startups can…

Do you have a great business idea and looking to develop that idea into something extraordinary, but you don’t know where to begin? Allow this article to guide you on getting started with a new brand. Your brand identity is…