Google Plus / Google My Business: what’s the difference?
Google Plus, otherwise recognised as Google+, and Google My Business are both products of… yes, you guessed it, Google. Google is the world’s most popular search engine (no reference necessary), so tapping into these products is a good idea for any business. But is Google Plus and Google My Business…
Corporate identity design: what exactly is a CI?
A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it is allowed to go. I would like to quickly give…
Pinterest updates in 2018: new tools to try
It is not only the likes of Facebook, Twitter, and LinkedIn that change what a woman would wear for a date. Pinterest is continuously making updates in response to business and personal users’ needs and wants. Adapt or die is especially true when it comes to social media platforms. Let’s take a…
Starting a podcast part 1: get your idea ready
I’ve been thinking of starting a podcast for many years. I don’t know why I haven’t. Maybe it’s down to not knowing what to talk about or just a fear of it not being successful. However, with Google launching their own podcast app like Apple, I’ve now decided to get…
What is IGTV?
It’s finally here! IGTV has been launched and it’s set to change the video game. The photo app first launched eight years ago and has over a billion active users. It has been amazing to see Instagram grow since the app first launched in 2010. Instagram has introduced, over the…
July 2018 Wallpaper
Download a FREE July wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…
How to get more Instagram followers
The Instagram game has changed from what it used to be. Getting new followers is more difficult than a few years ago. Everyone is getting fewer likes and less reach. If you want to get more Instagram followers in 2018, you’re going to need to relook your approach and strategy.…
Small business website design tips
We are often contacted by small businesses looking for website design and some digital marketing. Whether they choose to use Flicker Leap to design their site or go another route these are some of the tips we give before they develop and launch a website with us. Set a clear…
Startup website design: Creating a standout website
A professionally designed website is no longer an option for a startup business wanting to build a trustworthy reputation in their industry. We know you have big dreams. But a small budget. This doesn’t mean you need to settle for a poorly designed website. Here are some steps to follow…
Business ideas have no age restriction
You’re never too young to start a business. Business ideas pop into the minds of people of all ages. Well, didn’t we all attempt to make a quick buck when we were younger by selling something to our siblings, friends or parents? So if you’re reading this and you’re young…
June 2018 Wallpaper
Download a FREE June wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…
How to write a successful business blog
A business blog is one of the easiest ways to promote your business. It is a cost-effective way to promote your business, as it can lead to more sales. It is also a brilliant way to connect with your customers and strengthen your brand. Here are some tips for writing…
How to get employees writing blog articles
Having a blog is advantageous for any company, but the challenge is sourcing quality content for your company’s blog. Fortunately, each one of your employees is a great candidate for the role of blog article author. This, however, is something your employees may resist for a number of reasons. So…
Joburg WordPress Meetup – Practical SEO
Charles Mackenzie, Head of Digital Marketing at Flicker Leap gave an overview of search engine marketing, why SEO is important and how you can practically implement it on WordPress. The discussion included practical tips on how to implement more advanced on-page SEO techniques such as forced social recognition and micro tagging. A…
Using Instagram for your small business
Instagram is a powerful social media platform. As a small business, you can begin using Instagram as a visual way to connect with your followers. It’s quick to add photos, followed by a creative filter, a few effective hashtags and to click share on the platform. There are huge companies…
South African Ecommerce Customer Expectations: 2018
The key distinction between a traditional and a customer-cultivating company is that one is organised to push products and brands whereas the other is designed to serve customers and customer segments.1 Thus far, 2018 has been an exciting year! For South African consumers the cost of connecting to the internet…
Don’t go yet! Ecommerce checkout design that converts
A well-designed ecommerce website will guide users to the all-important checkout page to convert their sale. You don’t want to be shouting “Don’t go yet!” to an almost customer because of a poorly considered checkout design. By altering the custom settings and considering a few easy tweaks, you can ensure…
May 2018 Wallpaper
Download a FREE May wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…
Should you build a custom ecommerce solution for your business?
As a company that builds custom ecommerce solutions and also implements and extends Open Source ecommerce software like WooCommerce and Magento we often have to decide if we’re going to build something from scratch or if we’ll go the pre-built route. I’ll take you through the internal discussions that we have…
Why should I use PPC to get traffic to my ecommerce site?
These days, there is an online store for almost everything in South Africa. If you run an ecommerce site then there is undoubtedly a lot of competition. For example, how does Faithful to Nature get more traffic than Fresh Earth? So how can you make sure you get traffic to…
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