Digital Insights

A design audit, or any type of audit, might sound like a daunting, tiresome task with no return on investment. Conducting a design audit will help you consolidate all the designs which represent your brand in the market. Design audits should be done regularly to keep things in check. Why…

When people hear the word “auditing” they associate it with being a long, monotonous process. It’s true. Auditing can be just that. However, if a content audit is done on your website annually then it will not be too tedious a task, especially if you have a strong content strategy…

Download a FREE March 2020 wallpaper for your desktop or mobile device. In 2020, the Flicker Leap creative team has focussed their efforts on bringing you a fresh monthly wallpaper for your desktop and phone. With a theme of 20/20 vision, we've designed wallpapers that will inspire you and your…

Building a strong digital presence for your brand is something every business should have top of mind in 2020 and beyond. Whether you have a few random digital footprints floating around or nothing at all, it’s never too late to give your brand a solid foundation in the digital space.…

While the transition from a brick-and-mortar shop to an online platform can feel like a big undertaking, with a little planning, research and guidance from yours truly, we can make your ecommerce journey as simple as possible. Here are six simple steps to move your retail store online today! 6…

Efficiency is everything, especially when it comes to the success of your business. And one cannot be slow in today’s fast-paced, digital world! But digital efficiency is so much more than just kitting your business out with the latest hardware and software. It simply begins with a change in attitude…

For many businesses, the use of emails is simply for communicating. However, if you attach a well-designed, branded piece of artwork with some useful information then you have got yourself a powerful business marketing tool. A branded email signature can reveal a company’s personality. In some cases, it is the…

South Africans are going to have to digitally transform their businesses if they are to survive. Digital transformation is no longer a cool factor, but a must-have factor. South Africa might be a little bit behind the rest of the world, but in an increasingly global marketplace, it’s important to…

Download a FREE February 2020 wallpaper for your desktop or mobile device. In 2020, the Flicker Leap creative team has focussed their efforts on bringing you a fresh monthly wallpaper for your desktop and phone. With a theme of 20/20 vision, we've designed wallpapers that will inspire you and your…

A visual vision statement is a step towards achievement. A new year and new decade bring changes and new goals. We all know the dismal success rates of new year’s resolutions. Often vision statements fall into the same category. They are dreamed, written down, added to a company profile document…

As the beginning of a new year dawns, many of us are filled with a sense of mystery, excitement and hope at what the new year may bring us. This is a great time to reflect on your business’s progress over the past year and think about how you want…

We’ve all come across this vision, mission and values trio before at some point in our lives. Organisations use these statements to outline their goals, what they believe in, objectives and what they aim to achieve. This is not only informative to people interested in what your business has to…

Having a vision is important, whether it’s a personal vision or business vision. A vision is usually a statement (preferably written down) that paints a picture of the desired future a person or business wants to see. If there is no business vision then it’s inevitable that the business will…

If using infographics for content marketing is all very new to you, don’t stress. We put together a quick summary to get you up to speed. Infographics are a fantastic way to turn boring ‘traditional’ content marketing (i.e. blogs posts) into something unique for your audience. What are infographics and…

Download a FREE January 2020 wallpaper for your desktop or mobile device. In 2020, the Flicker Leap creative team has focussed their efforts on bringing you a fresh monthly wallpaper for your desktop and phone. With a theme of 20/20 vision, we've designed wallpapers that will inspire you and your…

Without realising it, we can assume that blog articles equals content marketing. In fact, there is so much more to content marketing than simply writing blog articles. I mean, if blog articles were all there was to content marketing then they would have called it blog marketing. Content marketing is…

Blogging has always been an option for business owners trying to build a following in order to sell products or services more effectively, However, this can become boring after a while of sitting and typing every month, week, or even day, to produce content for readers. This is why we…

We all know how it goes… you decide to write a blog post, you sit down and enthusiastically open your laptop. You immediately launch the editing programme, place your hands on the keyboard and then… nothing! Just your cursor on a blank page. Yup, we have all been there. So…

For your business to thrive in today’s digital world, you need a strong online presence. What is a good way of achieving this, you ask. The answer is by business blogging. For those of you that don’t know what business blogging is, it is the act of creating a short…

There is no getting around the fact that web design impacts content marketing. Content marketing is fishing. Users are fishing for answers. You are laying out the bait for users to find. If content is the hook, the sharp piece which captures a reader or viewer’s interest, the design is…