Digital Insights

Instagram is a powerful social media platform. As a small business, you can begin using Instagram as a visual way to connect with your followers. It’s quick to add photos, followed by a creative filter, a few effective hashtags and…

The key distinction between a traditional and a customer-cultivating company is that one is organised to push products and brands whereas the other is designed to serve customers and customer segments.1 Thus far, 2018 has been an exciting year! For…

A well-designed ecommerce website will guide users to the all-important checkout page to convert their sale. You don’t want to be shouting “Don’t go yet!” to an almost customer because of a poorly considered checkout design. By altering the custom…

Download a FREE May wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas…

As a company that builds custom ecommerce solutions and also implements and extends Open Source ecommerce software like WooCommerce and Magento we often have to decide if we’re going to build something from scratch or if we’ll go the pre-built route…

These days, there is an online store for almost everything in South Africa. If you run an ecommerce site then there is undoubtedly a lot of competition. For example, how does Faithful to Nature get more traffic than Fresh Earth?…

“30% of the web uses WordPress, from hobby blogs to the biggest news sites online.” We, at Flicker Leap, are very big fans of WordPress and do what we can to support the WordPress community in South Africa. It is…

We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means…

With over 800 million active users (as of September 2017), Instagram is an essential element of social media marketing for business. Instagram Live is an incredible channel that can help drive new followers to your account while staying one step…

Businesses use email. It’s a fact. Not only do they send internal and external daily emails, but a lot of businesses are sending emails to their market as part of their direct marketing strategies. Needless to say, there are thousands…

With the popularity of the internet and increased use of Google, online advertising has become a very popular communication tool. Whether it be, advertising your brand, promoting your product or generating leads, display advertising is a cheap and effective way…

Download a FREE April wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas…

Online provides small businesses with a great opportunity to advertise to their market without having to invest large amounts of money typical of other advertising options. Here are a few online advertising essentials to get your small business thriving in…

Google AdWords ads are constantly evolving with Google adding more and more features to make your search ads better and more effective. All these features are great, but it makes it really tricky to preview your ads, even with the…

There are just some things that you can’t do entirely on your own. Building an online business is one of those things. If you want your ecommerce website to be a success, there are a few people you’ll need to…

Download a FREE March wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and…

SSL, TLS, HTTPS. These three acronyms seem almost interchangeable, yet many are unsure of exactly what they mean. In an age where internet security is becoming more critical than ever before, it is important to understand the distinction between these…

Think back to when you were a child. The world was full of wonder and intrigue and almost everything was exciting and new. However, as you grow up reality hits you like a ton of bricks, and you tend to…

The social media landscape is constantly growing, changing and improving. Is your business present and active in the social media landscape? It is an area of marketing that you should definitely start exploring. Being able to engage with your followers…

“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising…

Download a FREE February wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas…

Social media platforms create an incredible opportunity for companies and brands to connect with their customers. The inherent design of the platforms fosters a dialogue with the individual customer, as well as a company’s broader audience. The start of this…

The start of a new year always sparks the “what’s next?” conversation. Web design trends don’t ever start and end, but rather evolve. Some of 2017’s web design trends are still making waves and don’t seem to be moving off…

Why don't you start 2018 with a bang by adding some colour to your mobile or desktop device with this FREE January wallpaper! This month's wallpaper was created by one of our very own team members who recently took a…

If you're new to the website and design arenas, here are a few web design tips to keep in mind. Web design tips 101 1. Start with a professional logo The first of our web design tips is to look…