It may be an obvious statement but the first step to more customers is more leads. Generally, this means using different marketing tactics to attract people to your website, to call you, send an email or send an SMS - there are many ways. However, in an economy that is struggling to grow, businesses are having to reduce costs and run as lean as possible. One great way to reduce the time spent on chasing leads (a big waste of time and cost if they're poor leads) is to qualify them.
There is a growing trend in the website design industry to have all of a business's content on one page - the industry commonly calls it a “One-Pager”. The question is, does it really generate more leads for your business?
You’ve just started your business and one of your strategies is to get customers from a website. Alternatively, you’ve got an established business and it’s about time that you you redesign your website to make it more effective. Either way, you need a website that attracts visitors, generates leads and allows you to close your customers.
When it comes to launching a new website there are few things that you should remember and prepare for to make your new website launch successful.
The SEO game is in constant transition as it is often undergoing various changes to improve the relevancy of search results. This has been happening to a point that even devout SEO specialists have a hard time keeping up to date with all the changes. However, despite the constant changes, one can’t dispute the fact that making use of long-tail keywords will attract quality leads.
Search engines such as Google are continually improving the way they create their search results. They’re increasingly making sure that the results they show their users are relevant and in context to what they’re looking for. One of these improvements is local search.
Search engine optimisation (SEO) is a powerful way to attract people to your website and in-turn generate leads and customers. Over the years the SEO landscape has changed considerably and as it has changed businesses have had to change their SEO strategies to make sure they stay relevant and on top of those search rankings.
The internet has become a global market and consumers have become more conditioned and opened to doing business online. Moving your business online brings about a host of advantages. The internet can work wonders for every aspect of your business profile. It is time to embrace the age of digital, move your business online and reap the rewards – here are a few tips that explain how.
One of the first steps to getting more customers is to start generating more leads. There are many ways that companies generate these leads including more traditional methods like TV / radio adverts, mass mailing and cold calling. Whilst these methods still have their place we would like to share a 5 simple methods that have worked for us.
The advent of the digital age is here to stay because of the immense effect and influence it has on consumers. A price-tag cannot be attached to the importance of your business being discovered online – digital paints a fuller picture easier.
The brick and mortar approach definitely has its place but to stay competitive in an already competitive market, your business needs a bolstered online approach. In order to stay relevant, you need to embrace change and technology. Here are four great tips that will do wonders for your online presence and help you get your business discovered online.
WordPress can lay claim to powering more than 24% of the web. It can be best described as an online, open source website creation tool, written in PHP. It is widely revered for being one of the easiest and most powerful blogging and content management system (or CMS) on the market. It is open source – this means that the source code of the software enables the user to study, modify and experiment with it at leisure.
On that note, here are a few South African websites that have been built by this popular web creation tool.
Your website is your business' most critical marketing asset. But here's the problem... it's leaking traffic, leads and revenue right now.
So how do you stop your website from losing valuable opportunities and turn it into a revenue generating marketing tool?
There's some basic rules to making sure that your website is working for you and that it's getting the results that you expect. This is why we've created a FREE guide for the 25 must-have for every website to generate traffic, leads and sales.
What does the guide give you access to?
- Essential SEO advice to increase traffic
Important design tips to reduce bounce rates
Content creation ideas for engaging visitors
- Best practices for converting traffic into leads
We are continuing our series on WordPress performance and in the post we will be focusing and a few actionable tips on getting your WordPress website optimised and running a lot faster. Let's just have a recap.
We have decided to start a series on speeding up that faithful WordPress blog / website so that it loads quickly and retains those precious visitors you're aiming to get. We think that this may be one of the most important factors in converting visitors into paying clients (in what ever way the transaction is). It will be a 4 part series starting with an introduction (this post), moving to the how-to guides and then finishing with an advanced post. This will be released over the next few weeks or so.
The core development team have been hard at work to bring you the latest version of the open source software. These updates seem to be coming in thick and fast as the team that commits the updates gets bigger and move toward a more agile workflow.The latest version, dubbed Benny, is packed with the usual security patches and bug fixes however there is a few neat little features that are a must have for content creators and developers alike. Here are a few that we think you should upgrade for (if you haven't already):
Blogging is one of the most efficient ways to get your message out there. There is an aggressively burgeoning number of blogs that pop up daily. While there are scores and scores of blogs that populate the internet, only a few of them garner significant attention. Up your game by ensuring that you avoid these common blogging mistakes by any means necessary.
Your product or service could be outstanding, but in order for your business to be a success, you need to be able to locate your audience. If you are just targeting everybody, you could be spamming some, annoying others and your message could be getting lost in the crowd. The starting point of a good business strategy would be to locate your target audience. Here are some points to consider when identifying your target audience.
The competitive and fast-paced nature of business forces you to leave no stone unturned and explore every avenue that is going to give you an edge on the competition. If you are serious about outperforming the rest of the fray, you need to consider implementing a good search engine optimisation (SEO) strategy. This article is going to delve into why you need SEO for your business. Wikipedia defines SEO as the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic").
Posting organic content that goes viral is highly beneficial, It will give your company or brand a fantastic amount of exposure… So you have great content but it still seems to be garnering a less than significant amount of attention on various social media platforms. It could be that you are making some critical errors that are hampering your chances of virality. While even well drafted content is never guaranteed to boost your chances of virality, there are certainly steps that you can implement to improve the chances of your content becoming a hit on social media. The following infographic presents a few possible reasons for why your content is not going viral.
This is the age of technology. This notion is heavily substantiated by the fact that technology is in a perpetual state of evolution. With the technological advancements that we have encountered in recent years, it is safe to say that the point that we are at right now, closely resembles a notion of if you can think it, you can build it. In order to stay relevant, technology has to be embraced. Technology plays an important role in the success of your business.