Digital Insights

The brick and mortar approach definitely has its place but to stay competitive in an already competitive market, your business needs a bolstered online approach. In order to stay relevant, you need to embrace change and technology. Here are four great tips that will do wonders for your online presence and help you get your business discovered online.

We are continuing our series on WordPress performance and in the post we will be focusing and a few actionable tips on getting your WordPress website optimised and running a lot faster. Let's just have a recap.

We have decided to start a series on speeding up that faithful WordPress blog / website so that it loads quickly and retains those precious visitors you're aiming to get. We think that this may be one of the most important factors in converting visitors into paying clients (in what ever way the transaction is). It will be a 4 part series starting with an introduction (this post), moving to the how-to guides and then finishing with an advanced post. This will be released over the next few weeks or so.

Blogging is one of the most efficient ways to get your message out there. There is an aggressively burgeoning number of blogs that pop up daily. While there are scores and scores of blogs that populate the internet, only a few of them garner significant attention. Up your game by ensuring that you avoid these common blogging mistakes by any means necessary.

Your product or service could be outstanding, but in order for your business to be a success, you need to be able to locate your audience. If you are just targeting everybody, you could be spamming some, annoying others and your message could be getting lost in the crowd. The starting point of a good business strategy would be to locate your target audience. Here are some points to consider when identifying your target audience.

Posting organic content that goes viral is highly beneficial, It will give your company or brand a fantastic amount of exposure… So you have great content but it still seems to be garnering a less than significant amount of attention on various social media platforms. It could be that you are making some critical errors that are hampering your chances of virality. While even well drafted content is never guaranteed to boost your chances of virality, there are certainly steps that you can implement to improve the chances of your content becoming a hit on social media. The following infographic presents a few possible reasons for why your content is not going viral.

This is the age of technology. This notion is heavily substantiated by the fact that technology is in a perpetual state of evolution. With the technological advancements that we have encountered in recent years, it is safe to say that the point that we are at right now, closely resembles a notion of if you can think it, you can build it. In order to stay relevant, technology has to be embraced. Technology plays an important role in the success of your business.

The importance of a solid, functional and aesthetically pleasing website is immense. In many instances, it is the virtual connect-the-dot between you and your potential clients. In the present era of bolstered tech, almost everybody will resort to doing their fieldwork online before making a purchase. If your business already has a website – congratulations for recognising its importance. While it is important to have a good website, there is so much more to the bigger picture. You need to cultivate a deep-seeded insight about what your website needs, over and above its construction. The following is needed to compliment your website and make it more efficient.

There is so much more to blogging than most actually realise. Maintaining a successful blog can be a mammoth undertaking if you don’t have the know-how. Check out these top tips for bloggers, take them into consideration and before you know you could have a cultesque online following.

Creativity is what sets you or your brand aside from the other guy. It makes things stand out and is a fantastic way to garner attention. Every so often, now and again, we tend to hit a stumbling block when it comes to thinking of fresh and interesting ideas. Have a look at these five tips to stay creative and get back on that track to greatness.

If you are like most people, you probably enjoy posting a regular status update – it could be a rambling or something of value. While that is all good and well, everybody has Facebook friends who exhibit tendencies that can be really irritating. Here are some annoying Facebook habits that we have all been exposed to and possibly are guilty of…

Social media is an engineered wave that has hit us like a ton of digital bricks. We adore it because of its real-time persona and its incredible interaction capabilities. The bigger picture is, it is so much more than just a tool to rant about a bad day or to keep abreast of trends. It can do wonders to bolster your brand or company – check out these five social media tips for business.

These days, content marketing is a popular buzzword in the marketing sector. This marketing method serves to attract an audience via a precisely planned content marketing strategy. People in the loop have recognised the immense value that this effective strategy brings to the media table.

For far too long, conventional wisdom has taught us that the full extent of putting your brand out there typically entailed investing in some ostentatious advertisements for television, radio, magazines, newspapers, etc. However, with the advent of the digital era, more dimensions to the brand game have emerged and it continues to evolve. To stay ahead of the pack, creating content for your brand, especially around the persona of the brand, is key to creating brand success.