Digital Insights

Have you recently embarked on an app development journey? Have you heard the term progressive web app or PWA mentioned in conversations, but you have no idea what it means? Interestingly, it’s actually not a formal or official name – it’s just a nickname used by Google to describe adaptable…

Google Analytics 4 (GA4) has been around since 2020 – the year the world changed! And GA4 is a significant change in the analytics space. Google has been hard at work improving its GA4 platform. So, as of 1 July 2023, Google will no longer be tracking ANY data to…

Have you ever visited a website that looked absolutely beautiful, but made you utterly frustrated because navigating (and finding what you needed) was impossible? If a user cannot easily achieve what he/she has come to a website for, well then, it really doesn’t matter how pretty the website looks. Let's…

These days, we can buy (almost) everything online. But we usually gravitate towards the online stores that we know and trust. And if a new online store pops up when we search for something specific, there are a few things we tend to notice that help us assess whether the…

Are you looking for a quick and cheap one-page website? In 2023? Are you sure? We often get asked if we can do a one-pager, and the answer is yes. But, is it the best solution for you? Is it really all you need? Let’s look at five reasons you…

These days, everyone has a side hustle. A popular way to make a bit of extra cash is to sell things online. “What can I sell online?” you ask. Pretty much anything! And the benefits of having an online store are numerous: Starting is simple, quick and inexpensive There is…

A learner management system, often shortened to LMS, can be described as a software ​​application or management platform for the administration, documentation, tracking, reporting, automation and delivery of educational courses, training programmes or learning and development programmes. An LMS is software that is developed to help people create, manage, organise…

“Why don’t you just book online?” – a question that has perhaps been posed to you, or that you have asked others. Gone are the days of waiting in long queues to book movie, theatre or event tickets. You no longer have to go to a travel agent to make…

You’ve probably heard that going digital is a must if you want to see your business not only grow but simply survive in today’s dynamic environment. Digital transformation – the integration of digital technology in all aspects of your business – is pivotal if you want to achieve strategic success.…

We live in a digital world. Unfortunately, a lot of traditional businesses that refuse to transform are getting left behind. On the other hand, businesses that are embracing all things digital are growing. If your business has stagnated then perhaps it’s time to go digital. When exasperated clients come to…

More often than not, the main reason why a business doesn’t blog is because “there isn’t time”. However, we believe that once a business understands the value of adding strategic, valuable and SEO-driven content to their website then they will view the time it takes as an investment rather than…

We’ve found that the hardest thing to get from clients who want to launch a new website is content. Website copy, in particular, is often not given enough attention in order to ensure the website is a success. What will make a website successful? We firmly believe that quality copy…

Well done for launching a new WordPress website! Now the real work begins. “What? I thought I’d done the hard yards!” Whilst a lot of time and effort inevitably went into building your website, there is never really a final product. These days, it’s fundamental to have a website that…

Clients often ask us if they need WP-specific hosting for their WordPress website, or if a general web hosting solution will suffice. When you’re in the business of creating custom-built WordPress websites like we are, we usually recommend hosting that has been specifically made for the platform. WordPress hosting providers…

Launching a new website is exciting. But it’s just like a new car. As the months go by, your website will inevitably require maintenance and care. In fact, it is as important to invest in a website care package for your website as it is to have a service plan…

So you’ve built a great website, and now you’re looking at it wondering where all the traffic is. That’s where understanding SEO (search engine optimisation) can come in handy. While development and design are the main building blocks to building any website, you can think of SEO as the concrete…

We often get asked, “Do I have to update content on my website?” The short answer is, “Yes! Absolutely!” Let’s delve into the long answer to understand why it’s so important to keep your website content (that includes copy and media) fresh and exciting. It just takes a bit of…

A new year always brings new trends. But it's hard to keep up to date with all that's new. We get that. So we've put together a list of the top 10 design trends of 2022. Take a read and let us know if you've seen any of these trends…

Download a FREE December 2021 wallpaper for your desktop or mobile device. Things have changed. But one thing that hasn't changed is our desire to bring you some funky wallpaper designs for your desktops and phones. The Flicker Leap creative team looks forward to designing a new wallpaper each month.…

Oh! The joys of Black Friday – the day when shopaholics and your average Joe can’t help but celebrate all those sweet deals! But Black Friday wasn’t originally known as the day of great savings. The term “Black Friday” was created not by shoppers, but by some unexpected protectors. Let’s…