Digital Insights

Digital direct marketing tactics are an excellent way of getting customers to your online store. Digital direct marketing is great for gathering new customers and for encouraging existing site users to return. Shopify classify direct marketing as: “Direct marketing is a promotional method that involves presenting information about your company,…

Blogs have become increasingly popular in recent years. Many companies have begun to realise that a blog can really assist as a marketing strategy for their company. A blog connected to your online store can be a new, innovative way to showcase your products to your clients, as well as…

Right, so you’ve made use of various marketing resources that have resulted in your online store acquiring new customers. The question is: how do you retain these customers? Many businesses focus on attracting new customers and completely forget about their existing customers. Maintaining a relationship with existing customers should be…

You’ve probably been down this road if you have an ecommerce site. You spend countless hours checking for any copywriting mistakes and changing what you need to. You then check again to see if your products look good and your descriptions are correct and easy to read. However there’s always…

Ecommerce microcopy and calls to actions (CTA’s) are so often overlooked in the process of writing copy for an online store. Although ecommerce microcopy is so small and seemingly insignificant, it is actually vital to a smooth user journey. CTA’s are often in the form of a button and they…

Your online store is made up of a lot more than pretty product shots. An attention-grabbing image may be the first thing you notice when you open a website, but you’ll find your eyes quickly scanning over key copy. Let’s be honest, you realise if a website is not in…

An About Us page is the one page that often gets neglected and left to the last minute. It is the one page that many people are not sure what to put on. Some may even feel that an About Us page is unnecessary. However, an About Us page can…

What’s the number one thing we always see when looking at products on a website? Well, that’s pretty easy. The first thing almost everyone will notice when shopping online are the product images. Appealing ecommerce product photography is what draws the user/consumer into the product. The imagery is the convincing…

Does having multiple product shots really make a difference on an online store? The answer is… of course it does! If you haven’t figured it out yet, product shots basically sell the product for you. Before people purchase any kind of product, it’s human nature to want to inspect it…

So you’ve hired the best photographer in town to take photos of all the products you sell on your online store. That’s great! But you’re only halfway there. Your spectacularly beautiful product photos will be useless if the copy relating to each product photo is inconsistent, poorly written or non-existent.…

The online shopping market is becoming more and more competitive, which means your company needs to constantly strive to deliver a better experience for your customers. Customers are inundated with new information and images, and it is up to you to ensure your product imagery makes your products stand out.…