Digital Insights

“30% of the web uses WordPress, from hobby blogs to the biggest news sites online.” We, at Flicker Leap, are very big fans of WordPress and do what we can to support the WordPress community in South Africa. It is no surprise then that we strongly recommend WordPress as starting…

We, as a company, have been speaking about solving problems for a while now. It’s become a core focus of the company and is part of our overarching philosophy on providing digital solutions. You may be asking what that means and how does one apply problem solving in a business…

With over 800 million active users (as of September 2017), Instagram is an essential element of social media marketing for business. Instagram Live is an incredible channel that can help drive new followers to your account while staying one step ahead of your competitors. It is easy to go live…

Businesses use email. It’s a fact. Not only do they send internal and external daily emails, but a lot of businesses are sending emails to their market as part of their direct marketing strategies. Needless to say, there are thousands of emails flying through digital space. So there are some…

With the popularity of the internet and increased use of Google, online advertising has become a very popular communication tool. Whether it be, advertising your brand, promoting your product or generating leads, display advertising is a cheap and effective way to grab your market's attention. Reach isn't everything, you need viewers…

Download a FREE April wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…

Online provides small businesses with a great opportunity to advertise to their market without having to invest large amounts of money typical of other advertising options. Here are a few online advertising essentials to get your small business thriving in the online world. Five online advertising essentials 1.Use video content…

Google AdWords ads are constantly evolving with Google adding more and more features to make your search ads better and more effective. All these features are great, but it makes it really tricky to preview your ads, even with the Ad Preview and Diagnosis Tool. Try our nifty Google AdWords…

There are just some things that you can’t do entirely on your own. Building an online business is one of those things. If you want your ecommerce website to be a success, there are a few people you’ll need to work with. But who does what and who do you…

Download a FREE March wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create their…

SSL, TLS, HTTPS. These three acronyms seem almost interchangeable, yet many are unsure of exactly what they mean. In an age where internet security is becoming more critical than ever before, it is important to understand the distinction between these three terms. What is SSL, TLS, HTTPS and how do…

Think back to when you were a child. The world was full of wonder and intrigue and almost everything was exciting and new. However, as you grow up reality hits you like a ton of bricks, and you tend to lose some of that sense of excitement and wonder. But…

The social media landscape is constantly growing, changing and improving. Is your business present and active in the social media landscape? It is an area of marketing that you should definitely start exploring. Being able to engage with your followers puts you at a huge advantage over your competitors. We…

In today’s generation, people have grown up embracing the world of digital consumption. It is the future of marketing and has proved more effective than traditional methods. Digital marketing methods are faster, practical, streamlined and versatile. The great thing is that it offers as much potential to marketers as it…

“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising world. The proof is in the numbers: in the first…

Download a FREE February wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…

Social media platforms create an incredible opportunity for companies and brands to connect with their customers. The inherent design of the platforms fosters a dialogue with the individual customer, as well as a company’s broader audience. The start of this conversation often begins with social media posts and hopefully ends…