December 2019 wallpaper
Download a FREE December 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…
The difference between organic and paid search
Our trusted source of information, known as Google, outputs the most relevant website content to the search query that is entered in the search bar. I’m sure you’ve noticed the results consist of two different kinds of sources – paid searches (ads) and below that the organic searches. Let's chat…
How SEO and content marketing work together
Do you know that song by Frank Sinatra that goes, “Love and marriage, love and marriage, go together like a horse and carriage”? Well, it might not rhyme as nicely, but you can definitely replace the love and marriage part with SEO (search engine optimisation) and content marketing. Like love…
SEO audit basics – what it is and why it is important
An SEO audit can vary from a very complex, technical study of a website to a more simple, check list of some of the more generic SEO problems. SEO audits will be different for each person or company depending on the required outcomes. Their importance cannot be understated for anyone…
November 2019 wallpaper
Download a FREE November 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…
Submitting an XML sitemap to help your SEO efforts
Submitting an XML Sitemap to Google and other search engines is an easy, and necessary, step in getting your SEO up to scratch. If you want your website content and weekly blog to be noticed by Google and other search engines, your XML sitemap needs to be a top priority.…
The basics of using Yoast with WordPress for your day-to-day SEO
We love WordPress at Flicker Leap (https://flickerleap.com/flicker-leap-loves-wordpress-cms/). It’s the CMS we most frequently choose when building websites. Another thing we choose to use with WordPress is the Yoast (https://yoast.com/) SEO plugin. SEO (search engine optimisation) is dynamic and complex, and no less so in the WordPress environment. The advantage of…
Flicker Leap loves WordPress CMS
WordPress* is a Content Management System (CMS) which we at Flicker Leap have used to build the majority of our client’s websites over the years. Not sure what a CMS is? A web content management system is a software which allows multiple users the ability to create, edit and administrate…
October 2019 wallpaper
Download a FREE October 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…
Website content – A FREE step by step guide to help you get your content together
The website content you create and craft is key to your website's ultimate success. I cannot emphasise this enough. A website without content is of no value to anyone. What is the main purpose of a website? It is to communicate. You may want to communicate what your brand is…
SEO-friendly marketing strategy tips for startups
There is one thing all startups need – cash. And arguably the most important thing startup cash will be spent on is marketing. If startups don’t market themselves then it is unlikely that customers will discover them. Sure, startups can rely on word of mouth, which we all know is…
Getting started with a new brand
Do you have a great business idea and looking to develop that idea into something extraordinary, but you don’t know where to begin? Allow this article to guide you on getting started with a new brand. Your brand identity is the image you wish to portray to the world. You…
September 2019 wallpaper
Download a FREE September 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…
Market your online store with these 8 ideas
Marketing your online store after you have launched it is the biggest challenge of them all. It is not something you can ignore and if done incorrectly can become very expensive. If your marketing isn’t working, it might be time to change things up. That’s where this article is going…
Digital direct marketing tactics for your online store
Digital direct marketing tactics are an excellent way of getting customers to your online store. Digital direct marketing is great for gathering new customers and for encouraging existing site users to return. Shopify classify direct marketing as: “Direct marketing is a promotional method that involves presenting information about your company,…
Marketing strategy: Start a blog on your online store
Blogs have become increasingly popular in recent years. Many companies have begun to realise that a blog can really assist as a marketing strategy for their company. A blog connected to your online store can be a new, innovative way to showcase your products to your clients, as well as…
Ecommerce strategy: how to get customers to come back to your online store
Right, so you’ve made use of various marketing resources that have resulted in your online store acquiring new customers. The question is: how do you retain these customers? Many businesses focus on attracting new customers and completely forget about their existing customers. Maintaining a relationship with existing customers should be…
August 2019 Wallpaper
Download a FREE August 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…
What copywriting mistakes are causing you to lose sales
You’ve probably been down this road if you have an ecommerce site. You spend countless hours checking for any copywriting mistakes and changing what you need to. You then check again to see if your products look good and your descriptions are correct and easy to read. However there’s always…
Ecommerce Microcopy and CTA’s: Getting it write
Ecommerce microcopy and calls to actions (CTA’s) are so often overlooked in the process of writing copy for an online store. Although ecommerce microcopy is so small and seemingly insignificant, it is actually vital to a smooth user journey. CTA’s are often in the form of a button and they…
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