Digital Insights

Never worked on WordPress? Not sure what WordPress is? This article gives you a bit of insight on why WordPress is easy to use. It’s written from my perspective – a beginner who has only just started learning about it. Why WordPress is easy to use Starting out using WordPress…

The advertising and digital industries love their buzzwords. Phrases like “big data”, “responsive design” and “engagement” are used ad nauseam (pun intended). It can be rather overwhelming hearing all these buzzwords, but not knowing what they really mean. The point of this article is to demystify another buzzword that is…

Are you wondering why your website designer is leaving white space in your website design when they could use all that extra space to promote your brand? Here are some practical reasons for white space in website design. Don’t worry I won’t bore you with all the design theory like…

You can create many different kinds of websites with WordPress which is why it has become so popular. This is possibly because of the massive range of plugins that are available that provide additional functionality. However, there are a couple of WordPress plugins you must have on your website to make…

Have a look at this web page. Did you notice how the letters don’t touch each other? Did you notice the spaces around the images? Did you notice the areas that told you nothing at all? You probably didn’t. You didn’t notice they were there, but you would have noticed…

Is your website mobile friendly? Yes. Brilliant! You have clearly understood the importance of mobile phones to both consumers and search engines. This also means that you are proactively updating your website in line with the latest digital trends - this is to be commended. No. I am afraid you have…

In the wave of content which is characterising the marketing methods of companies around the world, WordPress sites are key to the way in which we are able to produce and consume blog and video content. For all the fancy plug-ins and themes that you can incorporate into your WordPress…

Gone are the days when social media was just for personal use. If businesses do not have some kind of social media presence, whether it’s on one channel or many, there’s a problem. Being on social media has become as important as having a website. This makes sense because when…

Putting together a digital marketing plan can often be a very challenging task. One of the hurdles is to work out how much you need to plan on spending to reach the digital marketing business objectives that you have set for yourself, your brand or your company. In our experience,…

You can boost sales for your business by optimising ecommerce website pages. Here’s a brief overview of the key things to remember. Tips for optimising ecommerce website pages Images Online consumers love images. Make sure that you include plenty of tempting photos and video clips to illustrate what your product…

Whatever rung you occupy on the corporate ladder, it is essential to keep one eye on the competition. Operating your business blindly only hurts your own performance, and watching out for what your competitors are up to is a great way to keep track of potential trends in the industry.…

Content marketing has proven its efficiency time and time again. It has brought many brands online success. If you’ve been wondering if it’s just a fad that will fade away, it looks like it’s here to stay. Well, at least for quite a while still. So it might be time…

In a world where we now have apps, push notifications and instant messages you may think email marketing is an out-of-date technology. This couldn’t be further from the truth. Like most technologies, support for emails has been improving. The amount of awesome little tricks you can develop in emails is…

If you are new to WordPress security this article will touch on the importance of security and how you can protect your WordPress website. It’s important to note that WordPress is not an inherently insecure platform. It is simply a very popular platform and has a huge number of themes…

I am sure everyone who has ever run Facebook ads has, at some point, cried out in frustration, “Why aren’t my Facebook ads working?” It can be extremely frustrating as you watch your budget dwindle away with little to no results. There could be a number of reasons why this…

A new startup is exciting. You've found a gap in the market and you can’t wait to fill it (and make some money in the process). You may or may not have seen something similar to your product before, but your job is to introduce the market to your brand…

There are a few key principles for designing a user-friendly experience. First things first, if you want to build a user-friendly website or app it is not only about the styling. You have to build with the user in mind. So how do you build with your user in mind?…

Your digital brand is up and running, and it appears to be hunky-dory, but why are you not receiving the desired number of website visits? Perhaps you are overlooking the value that content marketing can add to digital media. Let's take a look at why you should use content marketing.…