I have a great app idea. What do I do now?
So, you woke up one morning and you had a great app idea, right? You’re incredibly excited about your app because it is going to revolutionise the way we do things. It’s going to change the world. However, once the excitement wears off, a realisation hits you hard. How are…
Principles for designing a user-friendly experience
There are a few key principles for designing a user-friendly experience. First things first, if you want to build a user-friendly website or app it is not only about the styling. You have to build with the user in mind. So how do you build with your user in mind?…
Use content marketing to get more website visits
Your digital brand is up and running, and it appears to be hunky-dory, but why are you not receiving the desired number of website visits? Perhaps you are overlooking the value that content marketing can add to digital media. Let's take a look at why you should use content marketing.…
11 types of WordPress websites for whatever you need
Since its inception in 2003, WordPress has gone from a very simple blog tool written in PHP to a fully fledged content platform that runs tens of millions of self-hosted websites around the world. Do you have an idea for a website? Well, here are some types of WordPress websites…
Got a business idea? Ask yourself these 3 questions
Craig, a family friend and mentor, always used to tell me, “If you want to make money, find a problem and solve it”. Is your business idea the solution to a problem? Let’s delve into this and other questions to ask yourself when you’ve got a business idea. When I…
Branded content marketing: what is it?
Perhaps you have a brand that you would like to market in a slightly different manner. Branded content marketing is an interesting option for your brand to pursue, as it could result in improved prominence, popularity and success for your brand. Branded content marketing somewhat fades distinctions between entertainment and…
It’s time to stop using your old Internet Explorer browser
We have been designing and developing websites for a long time and there have been different ways of creating websites over the years. This has mostly been defined by the Internet Explorer browser, namely IE9 and earlier. Back in the day, we used to make very static websites with the…
Installing WordPress in 3 easy steps
WordPress is infamously easy to install, especially if your host offers one-click installs for WordPress. If they don’t, or you would rather install it manually, here is a quick 3-step guide to installing WordPress. Step 1: Hosting your WordPress site When installing WordPress for your website, the first step is…
Strategic team talks are important at half-time
Imagine for a moment that your company is a rugby team. After all, things can sometimes get a little intense on the business field. If we run with this metaphor then all companies should be having strategic team talks at half-time. The half-time team talk is important for the continued…
Manage social media accounts or they will manage you
It’s no secret that brands need to have a social media presence if they want to survive in today’s digital world. But it’s not enough to simply have social media accounts. You need to manage social media accounts or they will manage you. What does that mean? If you don’t…
360-degree digital solutions agency: what does that mean?
The advantage of a 360-degree digital solutions agency is that they can provide clients with a full spectrum of services. A lot of digital agencies are strong in development or in marketing, but it’s rare to find an agency that can successfully offer both. In addition, strategy and design are…
Remarketing: what is it and why should I use it?
Buzzwords regularly pop up (excuse the pun) in marketing, and it’s often difficult to determine which ones deserve your attention. Remarketing is more than just a buzzword. It has revolutionised digital marketing. So, it’s certainly something you should consider integrating into your marketing strategy. Remarketing, also known as retargeting or…
The pros and cons of using a CMS to build your website
You need a website. One option is to use a Content Management System to build it. Using a CMS involves selecting pre-designed or custom-made templates for your website, as opposed to coding your entire website from scratch. You can publish a website without needing to know a thing about acronyms…
APP development: what is ‘APPening?
There’s an app for that... and that… yes, and that too. There’s an app for just about everything these days, which is no wonder businesses want to get in on the hip and ‘appening trend of app development. But what a lot of people don’t know is that there are…
5 steps to create effective content
Content marketing can be an incredibly powerful tool when used correctly. The web is literally packed with content, so standing out can be difficult... unless you create engaging and effective content that your intended audience will search for and find useful. Where do you even start? We're going to run…
The ultimate guide to using hashtags
We all remember the time when the # symbol was known as the number sign, and was more likely to be seen in a spreadsheet than on a social network, but the time has come to put this tiny symbol into action for you and your business. Here is our…
Warning: you’re losing out by not using a CTA
Having a call to action (otherwise known as a CTA) is an important aspect of any business website. If you are unsure about what a call to action actually is – it is essentially a goal or action you wish your visitors to complete once they arrive on your website.…
Why you can’t become a SERP success overnight
A SERP, or search engine results page, is the page returned by search engines, like Google, when someone searches for a particular keyword. Websites interested in getting more traffic must strive to appear on page number one of search engines for keywords that are relevant to their content and/or products…
4 effective marketing solutions for a digital world
If you're looking for effective marketing solutions for your business, then it’s time to leap into the digital world. Digital marketing has been replacing many traditional forms of marketing, so being aware of all the digital marketing opportunities is crucial for business success. 4 effective marketing solutions for your business:…
Flicker and Digital Leap have become Flicker Leap
Johannesburg, Gauteng – Representatives from Flicker and Digital Leap have announced that the two companies have merged on 1 March 2017, resulting in Flicker Leap. Flicker is a leading force in digital strategy and marketing, while Digital Leap’s expertise lies in superior web design, bespoke development and inbound marketing. Both…