Digital Insights

As the beginning of a new year dawns, many of us are filled with a sense of mystery, excitement and hope at what the new year may bring us. This is a great time to reflect on your business’s progress over the past year and think about how you want…

We’ve all come across this vision, mission and values trio before at some point in our lives. Organisations use these statements to outline their goals, what they believe in, objectives and what they aim to achieve. This is not only informative to people interested in what your business has to…

Having a vision is important, whether it’s a personal vision or business vision. A vision is usually a statement (preferably written down) that paints a picture of the desired future a person or business wants to see. If there is no business vision then it’s inevitable that the business will…

If using infographics for content marketing is all very new to you, don’t stress. We put together a quick summary to get you up to speed. Infographics are a fantastic way to turn boring ‘traditional’ content marketing (i.e. blogs posts) into something unique for your audience. What are infographics and…

Download a FREE January 2020 wallpaper for your desktop or mobile device. In 2020, the Flicker Leap creative team has focussed their efforts on bringing you a fresh monthly wallpaper for your desktop and phone. With a theme of 20/20 vision, we've designed wallpapers that will inspire you and your…

Without realising it, we can assume that blog articles equals content marketing. In fact, there is so much more to content marketing than simply writing blog articles. I mean, if blog articles were all there was to content marketing then they would have called it blog marketing. Content marketing is…

Blogging has always been an option for business owners trying to build a following in order to sell products or services more effectively, However, this can become boring after a while of sitting and typing every month, week, or even day, to produce content for readers. This is why we…

We all know how it goes… you decide to write a blog post, you sit down and enthusiastically open your laptop. You immediately launch the editing programme, place your hands on the keyboard and then… nothing! Just your cursor on a blank page. Yup, we have all been there. So…

For your business to thrive in today’s digital world, you need a strong online presence. What is a good way of achieving this, you ask. The answer is by business blogging. For those of you that don’t know what business blogging is, it is the act of creating a short…

There is no getting around the fact that web design impacts content marketing. Content marketing is fishing. Users are fishing for answers. You are laying out the bait for users to find. If content is the hook, the sharp piece which captures a reader or viewer’s interest, the design is…

Download a FREE December 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…

Our trusted source of information, known as Google, outputs the most relevant website content to the search query that is entered in the search bar. I’m sure you’ve noticed the results consist of two different kinds of sources – paid searches (ads) and below that the organic searches. Let's chat…

Do you know that song by Frank Sinatra that goes, “Love and marriage, love and marriage, go together like a horse and carriage”? Well, it might not rhyme as nicely, but you can definitely replace the love and marriage part with SEO (search engine optimisation) and content marketing. Like love…

An SEO audit can vary from a very complex, technical study of a website to a more simple, check list of some of the more generic SEO problems. SEO audits will be different for each person or company depending on the required outcomes. Their importance cannot be understated for anyone…

Download a FREE November 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…

Submitting an XML Sitemap to Google and other search engines is an easy, and necessary, step in getting your SEO up to scratch. If you want your website content and weekly blog to be noticed by Google and other search engines, your XML sitemap needs to be a top priority.…

We love WordPress at Flicker Leap (https://flickerleap.com/flicker-leap-loves-wordpress-cms/). It’s the CMS we most frequently choose when building websites. Another thing we choose to use with WordPress is the Yoast (https://yoast.com/) SEO plugin. SEO (search engine optimisation) is dynamic and complex, and no less so in the WordPress environment. The advantage of…

WordPress* is a Content Management System (CMS) which we at Flicker Leap have used to build the majority of our client’s websites over the years. Not sure what a CMS is? A web content management system is a software which allows multiple users the ability to create, edit and administrate…

Download a FREE October 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…

The website content you create and craft is key to your website's ultimate success. I cannot emphasise this enough. A website without content is of no value to anyone. What is the main purpose of a website? It is to communicate. You may want to communicate what your brand is…