Digital Insights

Content marketing can be an incredibly powerful tool when used correctly. The web is literally packed with content, so standing out can be difficult... unless you create engaging and effective content that your intended audience will search for and find useful. Where do you even start? We're going to run…

We all remember the time when the # symbol was known as the number sign, and was more likely to be seen in a spreadsheet than on a social network, but the time has come to put this tiny symbol into action for you and your business. Here is our…

If you're looking for effective marketing solutions for your business, then it’s time to leap into the digital world. Digital marketing has been replacing many traditional forms of marketing, so being aware of all the digital marketing opportunities is crucial for business success. Here are four effective digital marketing solutions…

Johannesburg, Gauteng – Representatives from Flicker and Digital Leap have announced that the two companies have merged on 1 March 2017, resulting in Flicker Leap. Flicker is a leading force in digital strategy and marketing, while Digital Leap’s expertise lies in superior web design, bespoke development and inbound marketing. Both…

SEO is like a woman who has changed outfits… a lot. And women are a bit unpredictable at times. So how do you keep up with a woman’s needs when they always seem to be changing? At the centre of all the SEO changes over the past decade is a…

Has anyone ever told you to pull up your socks? Well, now that you’re building a website it’s time to pull up your socks again. It’s just not OK anymore to launch a website without going through a checklist.

It’s always a bit frustrating when people throw acronyms around like balls you’re expected to catch. The tech industry loves different languages (excuse the pun), so the best way to keep up is to learn and understand all the jargon. No one wants to get left behind in the tech…

When it comes to social media, the first places we often think of are Facebook, Twitter and Instagram. Although a top contender in the grand scheme of platforms, many businesses put the image sharing site, Pinterest, much lower on their priorities list. It shouldn't be this way though and it's time to start adding it to your marketing strategies. Here's why...

According to a 2016 HubSpot report, 74% of survey participants said that one of their top priorities over the next 12 months is to focus on generating more leads into loyal customers. But what exactly are leads and how can you avoid making easy but silly lead generation mistakes? Here…

So it seems like everyone is talking about WordPress. You might have read or heard a few of these comments: “I never realised how uncomplicated it was to register a unique domain name on WordPress. I could choose a .com, .net, .org or .me domain and get going right away.” “When…

There is often a lot of mystery around SEO (Search Engine Optimisation). Not only that, but SEO can make many cringe as they think about what it’s costing to maintain the idea of an SEO-optimised website. Maybe you’ve given SEO a nickname – Secretly Expensive Operation. The truth is: SEO…

Writing a well thought out and educational blog post is key in providing the kind of content your visitors want to read and share. The blog post becomes a resource you can use to attract new leads and educate current leads (often referred to as lead nurturing). When it comes to writing a great blog post, there are four fundamentals that you should follow. These fundamentals might differ depending on who your target market is, but it will give you a good idea of what to do.

February is the month of love and there’s nothing you love more than leads that convert into sales. But just like any other human relationship, leads need to be nurtured before they buy what you have to offer them.There does need to be attraction, so being an effective lead magnet…

Inbound marketing is transforming the way that we do business. Who wouldn’t want to transform strangers into delighted customers?Research conducted in 2016 by HubSpot – with over 4 500 respondents from marketing backgrounds in over 132 countries – has revealed some interesting insights about the current state of inbound marketing.…

Yes, your startup business needs a website, but the website your cousin’s friend slapped together for you in an hour is not going to cut it. So now you’re looking to hire a professional website designer.You need a brand consistent website that really works AND looks beautiful too. After all, your…

Wait! Before you send that marketing email, ask yourself these questions: