Digital Insights

'Tis the season to be jolly! Do you need a festive screensaver for your desktop or mobile? Well, we've designed a FREE December wallpaper just for you!  After a year of hard work, we've reached the end of 2017 and we hope you make…

Google Analytics is an incredible tool. It is free to use, accurate and unbelievably powerful. To help you get the best out of Google Analytics, here are some common Google Analytics mistakes that people often make. 8 Common Google Analytics Mistakes…

Do you know what a GoPro is? I know, I know... I keep harping on about GoPro, but I really do love the brand. So do you know what a GoPro is? A simple answer is that it is a small…

When it comes to creating a great user experience, design and layout of your website can be a very effective tool for you to use in your marketing strategy. Your website is very likely the first point of contact you…

The term “direct marketing” often makes us think of those cheap flyers that are stuffed into our dormant letterboxes. Mostly utilised by advertisers like plumbers, estate agents and sangomas, they rarely strike a chord with us. More often than not,…

Are you having trouble attracting visitors to your website and getting them to stay? Is your website homepage design ineffective? Well, you are reading the right article! Having a good-looking, effective website homepage design is essential! It is the first…

Emojis have become a popular trend on social media, and the prediction is that they are going to become essential for marketing. Social media is seen as fun, engaging and entertaining, and emojis are an integral part of this social…

RED Bold, passionate, strong, attention, love, exciting, action, aggressive, youthful, loud, danger, dynamic, sexy, urgent, romantic, warm, stimulates the appetite

“I moustache you a question, but I’ll shave it for later” Do you need a new screensaver for your desktop? Well, you are in luck, we have designed a FREE Movember wallpaper.  This Movember our wallpaper is inspired by our…

You must be a non-copywriter. Or perhaps you are a copywriter who wants to scrutinise the advice being given here. Either way, if you grab hold of one or two pieces of copywriting advice mentioned here, like you would your…

A usual working day is from 8am to 5pm and then most businesses SHUT DOWN and forget about their customers until 8am the next day. This provides a perfect opportunity for your competitors to creep in and win over your…

Have you ever thought about where good ideas come from? How about the best way to get good ideas? Or even effective brainstorming methods to get ideas flowing? Here are some of the smartest brainstorming methods that I think will…

Beauty attracts the eye but personality captures the heart. Decorate your desktop or mobile device with our customised wallpapers. October was inspired by a team member in the design team who has been preparing for hot summer days! This wallpaper…

Never worked on WordPress? Not sure what WordPress is? This article gives you a bit of insight on why WordPress is easy to use. It’s written from my perspective – a beginner who has only just started learning about it…

The advertising and digital industries love their buzzwords. Phrases like “big data”, “responsive design” and “engagement” are used ad nauseam (pun intended). It can be rather overwhelming hearing all these buzzwords, but not knowing what they really mean. The point…

Are you wondering why your website designer is leaving white space in your website design when they could use all that extra space to promote your brand? Here are some practical reasons for white space in website design. Don’t worry…

You can create many different kinds of websites with WordPress which is why it has become so popular. This is possibly because of the massive range of plugins that are available that provide additional functionality. However, there are a couple of…

We are currently living in an exciting age of “online presence”, and it has become pretty incontestable that content is the way to go if you want to grow any brand. That being said, while it is momentous to have…

Have a look at this web page. Did you notice how the letters don’t touch each other? Did you notice the spaces around the images? Did you notice the areas that told you nothing at all? You probably didn’t. You…

Is your website mobile friendly? Yes. Brilliant! You have clearly understood the importance of mobile phones to both consumers and search engines. This also means that you are proactively updating your website in line with the latest digital trends - this…

In the wave of content which is characterising the marketing methods of companies around the world, WordPress sites are key to the way in which we are able to produce and consume blog and video content. For all the fancy…

Gone are the days when social media was just for personal use. If businesses do not have some kind of social media presence, whether it’s on one channel or many, there’s a problem. Being on social media has become as…

Putting together a digital marketing plan can often be a very challenging task. One of the hurdles is to work out how much you need to plan on spending to reach the digital marketing business objectives that you have set…

Whatever rung you occupy on the corporate ladder, it is essential to keep one eye on the competition. Operating your business blindly only hurts your own performance, and watching out for what your competitors are up to is a great…

Content marketing has proven its efficiency time and time again. It has brought many brands online success. If you’ve been wondering if it’s just a fad that will fade away, it looks like it’s here to stay. Well, at least…

In a world where we now have apps, push notifications and instant messages you may think email marketing is an out-of-date technology. This couldn’t be further from the truth. Like most technologies, support for emails has been improving. The amount…

I am sure everyone who has ever run Facebook ads has, at some point, cried out in frustration, “Why aren’t my Facebook ads working?” It can be extremely frustrating as you watch your budget dwindle away with little to no…