Digital Insights

Think back to when you were a child. The world was full of wonder and intrigue and almost everything was exciting and new. However, as you grow up reality hits you like a ton of bricks, and you tend to…

The social media landscape is constantly growing, changing and improving. Is your business present and active in the social media landscape? It is an area of marketing that you should definitely start exploring. Being able to engage with your followers…

“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising…

Download a FREE February wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas…

Social media platforms create an incredible opportunity for companies and brands to connect with their customers. The inherent design of the platforms fosters a dialogue with the individual customer, as well as a company’s broader audience. The start of this…

The start of a new year always sparks the “what’s next?” conversation. Web design trends don’t ever start and end, but rather evolve. Some of 2017’s web design trends are still making waves and don’t seem to be moving off…

Why don't you start 2018 with a bang by adding some colour to your mobile or desktop device with this FREE January wallpaper! This month's wallpaper was created by one of our very own team members who recently took a…

If you're new to the website and design arenas, here are a few web design tips to keep in mind. Web design tips 101 1. Start with a professional logo The first of our web design tips is to look…

'Tis the season to be jolly! Do you need a festive screensaver for your desktop or mobile? Well, we've designed a FREE December wallpaper just for you!  After a year of hard work, we've reached the end of 2017 and we hope you make…

Google Analytics is an incredible tool. It is free to use, accurate and unbelievably powerful. To help you get the best out of Google Analytics, here are some common Google Analytics mistakes that people often make. 8 Common Google Analytics Mistakes…

Do you know what a GoPro is? I know, I know... I keep harping on about GoPro, but I really do love the brand. So do you know what a GoPro is? A simple answer is that it is a small…

When it comes to creating a great user experience, design and layout of your website can be a very effective tool for you to use in your marketing strategy. Your website is very likely the first point of contact you…

The term “direct marketing” often makes us think of those cheap flyers that are stuffed into our dormant letterboxes. Mostly utilised by advertisers like plumbers, estate agents and sangomas, they rarely strike a chord with us. More often than not,…

Are you having trouble attracting visitors to your website and getting them to stay? Is your website homepage design ineffective? Well, you are reading the right article! Having a good-looking, effective website homepage design is essential! It is the first…

Emojis have become a popular trend on social media, and the prediction is that they are going to become essential for marketing. Social media is seen as fun, engaging and entertaining, and emojis are an integral part of this social…

RED Bold, passionate, strong, attention, love, exciting, action, aggressive, youthful, loud, danger, dynamic, sexy, urgent, romantic, warm, stimulates the appetite

“I moustache you a question, but I’ll shave it for later” Do you need a new screensaver for your desktop? Well, you are in luck, we have designed a FREE Movember wallpaper.  This Movember our wallpaper is inspired by our…

You must be a non-copywriter. Or perhaps you are a copywriter who wants to scrutinise the advice being given here. Either way, if you grab hold of one or two pieces of copywriting advice mentioned here, like you would your…

A usual working day is from 8am to 5pm and then most businesses SHUT DOWN and forget about their customers until 8am the next day. This provides a perfect opportunity for your competitors to creep in and win over your…

Have you ever thought about where good ideas come from? How about the best way to get good ideas? Or even effective brainstorming methods to get ideas flowing? Here are some of the smartest brainstorming methods that I think will…

Beauty attracts the eye but personality captures the heart. Decorate your desktop or mobile device with our customised wallpapers. October was inspired by a team member in the design team who has been preparing for hot summer days! This wallpaper…

Never worked on WordPress? Not sure what WordPress is? This article gives you a bit of insight on why WordPress is easy to use. It’s written from my perspective – a beginner who has only just started learning about it…

The advertising and digital industries love their buzzwords. Phrases like “big data”, “responsive design” and “engagement” are used ad nauseam (pun intended). It can be rather overwhelming hearing all these buzzwords, but not knowing what they really mean. The point…

Are you wondering why your website designer is leaving white space in your website design when they could use all that extra space to promote your brand? Here are some practical reasons for white space in website design. Don’t worry…

You can create many different kinds of websites with WordPress which is why it has become so popular. This is possibly because of the massive range of plugins that are available that provide additional functionality. However, there are a couple of…