Digital Insights

Download a FREE February wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to create…

Social media platforms create an incredible opportunity for companies and brands to connect with their customers. The inherent design of the platforms fosters a dialogue with the individual customer, as well as a company’s broader audience. The start of this conversation often begins with social media posts and hopefully ends…

The start of a new year always sparks the “what’s next?” conversation. Web design trends don’t ever start and end, but rather evolve. Some of 2017’s web design trends are still making waves and don’t seem to be moving off the South African radar just yet. It looks like asymmetrical…

Writing blog articles is one thing. Ensuring people see and read your articles is another. Let’s take a look at some basic blog SEO (search engine optimisation) tips that will help you get your articles ranked higher on SERPs (search engine results pages), and therefore more widely read. So what…

Why don't you start 2018 with a bang by adding some colour to your mobile or desktop device with this FREE January wallpaper! This month's wallpaper was created by one of our very own team members who recently took a trip to Venice. He saw the Alchemy painting by Jackson…

If you're new to the website and design arenas, here are a few web design tips to keep in mind. Web design tips 101 1. Start with a professional logo The first of our web design tips is to look at the design of your logo first. Your logo is the…

'Tis the season to be jolly! Do you need a festive screensaver for your desktop or mobile? Well, we've designed a FREE December wallpaper just for you!  After a year of hard work, we've reached the end of 2017 and we hope you make this a December to remember. This month is the most wonderful…

Google Analytics is an incredible tool. It is free to use, accurate and unbelievably powerful. To help you get the best out of Google Analytics, here are some common Google Analytics mistakes that people often make. 8 Common Google Analytics Mistakes Under each of the listed common Google Analytics mistakes there…

Do you know what a GoPro is? I know, I know... I keep harping on about GoPro, but I really do love the brand. So do you know what a GoPro is? A simple answer is that it is a small camera used to film or take photos of things. I…

When it comes to creating a great user experience, design and layout of your website can be a very effective tool for you to use in your marketing strategy. Your website is very likely the first point of contact you will have with any potential customer, and as you know…

The term “direct marketing” often makes us think of those cheap flyers that are stuffed into our dormant letterboxes. Mostly utilised by advertisers like plumbers, estate agents and sangomas, they rarely strike a chord with us. More often than not, the flyers just end up in the bin. But direct…

Are you having trouble attracting visitors to your website and getting them to stay? Is your website homepage design ineffective? Well, you are reading the right article! Having a good-looking, effective website homepage design is essential! It is the first page that visitors see, so you want to make it as…

Emojis have become a popular trend on social media, and the prediction is that they are going to become essential for marketing. Social media is seen as fun, engaging and entertaining, and emojis are an integral part of this social media environment. But should you use emojis on business social…

RED Bold, passionate, strong, attention, love, exciting, action, aggressive, youthful, loud, danger, dynamic, sexy, urgent, romantic, warm, stimulates the appetite

“I moustache you a question, but I’ll shave it for later” Do you need a new screensaver for your desktop? Well, you are in luck, we have designed a FREE Movember wallpaper.  This Movember our wallpaper is inspired by our very own web developer, Stephan van Zyl, who is taking…

You must be a non-copywriter. Or perhaps you are a copywriter who wants to scrutinise the advice being given here. Either way, if you grab hold of one or two pieces of copywriting advice mentioned here, like you would your favourite comfy pen, you’ll be writing your success story in…