Digital Insights

Are you wondering why your website designer is leaving white space in your website design when they could use all that extra space to promote your brand? Here are some practical reasons for white space in website design. Don’t worry…

You can create many different kinds of websites with WordPress which is why it has become so popular. This is possibly because of the massive range of plugins that are available that provide additional functionality. However, there are a couple of…

We are currently living in an exciting age of “online presence”, and it has become pretty incontestable that content is the way to go if you want to grow any brand. That being said, while it is momentous to have…

Have a look at this web page. Did you notice how the letters don’t touch each other? Did you notice the spaces around the images? Did you notice the areas that told you nothing at all? You probably didn’t. You…

Is your website mobile friendly? Yes. Brilliant! You have clearly understood the importance of mobile phones to both consumers and search engines. This also means that you are proactively updating your website in line with the latest digital trends - this…

In the wave of content which is characterising the marketing methods of companies around the world, WordPress sites are key to the way in which we are able to produce and consume blog and video content. For all the fancy…

Gone are the days when social media was just for personal use. If businesses do not have some kind of social media presence, whether it’s on one channel or many, there’s a problem. Being on social media has become as…

Putting together a digital marketing plan can often be a very challenging task. One of the hurdles is to work out how much you need to plan on spending to reach the digital marketing business objectives that you have set…

Whatever rung you occupy on the corporate ladder, it is essential to keep one eye on the competition. Operating your business blindly only hurts your own performance, and watching out for what your competitors are up to is a great…

Content marketing has proven its efficiency time and time again. It has brought many brands online success. If you’ve been wondering if it’s just a fad that will fade away, it looks like it’s here to stay. Well, at least…

In a world where we now have apps, push notifications and instant messages you may think email marketing is an out-of-date technology. This couldn’t be further from the truth. Like most technologies, support for emails has been improving. The amount…

I am sure everyone who has ever run Facebook ads has, at some point, cried out in frustration, “Why aren’t my Facebook ads working?” It can be extremely frustrating as you watch your budget dwindle away with little to no…

A new startup is exciting. You've found a gap in the market and you can’t wait to fill it (and make some money in the process). You may or may not have seen something similar to your product before, but…

There are a few key principles for designing a user-friendly experience. First things first, if you want to build a user-friendly website or app it is not only about the styling. You have to build with the user in mind…

Your digital brand is up and running, and it appears to be hunky-dory, but why are you not receiving the desired number of website visits? Perhaps you are overlooking the value that content marketing can add to digital media. Let's…

Craig, a family friend and mentor, always used to tell me, “If you want to make money, find a problem and solve it”. Is your business idea the solution to a problem? Let’s delve into this and other questions to…

Perhaps you have a brand that you would like to market in a slightly different manner. Branded content marketing is an interesting option for your brand to pursue, as it could result in improved prominence, popularity and success for your…

We have been designing and developing websites for a long time and there have been different ways of creating websites over the years. This has mostly been defined by the Internet Explorer browser, namely IE9 and earlier. Back in the…

WordPress is infamously easy to install, especially if your host offers one-click installs for WordPress. If they don’t, or you would rather install it manually, here is a quick 3-step guide to installing WordPress. Step 1: Hosting your WordPress site…

Imagine for a moment that your company is a rugby team. After all, things can sometimes get a little intense on the business field. If we run with this metaphor then all companies should be having strategic team talks at…

It’s no secret that brands need to have a social media presence if they want to survive in today’s digital world. But it’s not enough to simply have social media accounts. You need to manage social media accounts or they…

The advantage of a 360-degree digital solutions agency is that they can provide clients with a full spectrum of services. A lot of digital agencies are strong in development or in marketing, but it’s rare to find an agency that…

Buzzwords regularly pop up (excuse the pun) in marketing, and it’s often difficult to determine which ones deserve your attention. Remarketing is more than just a buzzword. It has revolutionised digital marketing. So, it’s certainly something you should consider integrating…

You need a website. One option is to use a Content Management System to build it. Using a CMS involves selecting pre-designed or custom-made templates for your website, as opposed to coding your entire website from scratch. You can publish…

There’s an app for that... and that… yes, and that too. There’s an app for just about everything these days, which is no wonder businesses want to get in on the hip and ‘appening trend of app development. But what…

Content marketing can be an incredibly powerful tool when used correctly. The web is literally packed with content, so standing out can be difficult... unless you create engaging and effective content that your intended audience will search for and find…

We all remember the time when the # symbol was known as the number sign, and was more likely to be seen in a spreadsheet than on a social network, but the time has come to put this tiny symbol…

Having a call to action (otherwise known as a CTA) is an important aspect of any business website. If you are unsure about what a call to action actually is – it is essentially a goal or action you wish…

A SERP, or search engine results page, is the page returned by search engines, like Google, when someone searches for a particular keyword. Websites interested in getting more traffic must strive to appear on page number one of search engines…