Digital Insights

A new startup is exciting. You've found a gap in the market and you can’t wait to fill it (and make some money in the process). You may or may not have seen something similar to your product before, but…

There are a few key principles for designing a user-friendly experience. First things first, if you want to build a user-friendly website or app it is not only about the styling. You have to build with the user in mind.…

Your digital brand is up and running, and it appears to be hunky-dory, but why are you not receiving the desired number of website visits? Perhaps you are overlooking the value that content marketing can add to digital media. Let's…

Craig, a family friend and mentor, always used to tell me, “If you want to make money, find a problem and solve it”. Is your business idea the solution to a problem? Let’s delve into this and other questions to…

Perhaps you have a brand that you would like to market in a slightly different manner. Branded content marketing is an interesting option for your brand to pursue, as it could result in improved prominence, popularity and success for your…

We have been designing and developing websites for a long time and there have been different ways of creating websites over the years. This has mostly been defined by the Internet Explorer browser, namely IE9 and earlier. Back in the…

WordPress is infamously easy to install, especially if your host offers one-click installs for WordPress. If they don’t, or you would rather install it manually, here is a quick 3-step guide to installing WordPress. Step 1: Hosting your WordPress site…

Imagine for a moment that your company is a rugby team. After all, things can sometimes get a little intense on the business field. If we run with this metaphor then all companies should be having strategic team talks at…

It’s no secret that brands need to have a social media presence if they want to survive in today’s digital world. But it’s not enough to simply have social media accounts. You need to manage social media accounts or they…

The advantage of a 360-degree digital solutions agency is that they can provide clients with a full spectrum of services. A lot of digital agencies are strong in development or in marketing, but it’s rare to find an agency that…

Buzzwords regularly pop up (excuse the pun) in marketing, and it’s often difficult to determine which ones deserve your attention. Remarketing is more than just a buzzword. It has revolutionised digital marketing. So, it’s certainly something you should consider integrating…

You need a website. One option is to use a Content Management System to build it. Using a CMS involves selecting pre-designed or custom-made templates for your website, as opposed to coding your entire website from scratch. You can publish…

There’s an app for that... and that… yes, and that too. There’s an app for just about everything these days, which is no wonder businesses want to get in on the hip and ‘appening trend of app development. But what…

Content marketing can be an incredibly powerful tool when used correctly. The web is literally packed with content, so standing out can be difficult... unless you create engaging and effective content that your intended audience will search for and find…

We all remember the time when the # symbol was known as the number sign, and was more likely to be seen in a spreadsheet than on a social network, but the time has come to put this tiny symbol…

Having a call to action (otherwise known as a CTA) is an important aspect of any business website. If you are unsure about what a call to action actually is – it is essentially a goal or action you wish…

A SERP, or search engine results page, is the page returned by search engines, like Google, when someone searches for a particular keyword. Websites interested in getting more traffic must strive to appear on page number one of search engines…

If you're looking for effective marketing solutions for your business, then it’s time to leap into the digital world. Digital marketing has been replacing many traditional forms of marketing, so being aware of all the digital marketing opportunities is crucial…