Digital Insights

Marketing your online store after you have launched it is the biggest challenge of them all. It is not something you can ignore and if done incorrectly can become very expensive. If your marketing isn’t working, it might be time…

Digital direct marketing tactics are an excellent way of getting customers to your online store. Digital direct marketing is great for gathering new customers and for encouraging existing site users to return. Shopify classify direct marketing as: “Direct marketing is…

Blogs have become increasingly popular in recent years. Many companies have begun to realise that a blog can really assist as a marketing strategy for their company. A blog connected to your online store can be a new, innovative way…

Right, so you’ve made use of various marketing resources that have resulted in your online store acquiring new customers. The question is: how do you retain these customers? Many businesses focus on attracting new customers and completely forget about their…

You’ve probably been down this road if you have an ecommerce site. You spend countless hours checking for any copywriting mistakes and changing what you need to. You then check again to see if your products look good and your…

Ecommerce microcopy and calls to actions (CTA’s) are so often overlooked in the process of writing copy for an online store. Although ecommerce microcopy is so small and seemingly insignificant, it is actually vital to a smooth user journey. CTA’s…

Your online store is made up of a lot more than pretty product shots. An attention-grabbing image may be the first thing you notice when you open a website, but you’ll find your eyes quickly scanning over key copy. Let’s…

An About Us page is the one page that often gets neglected and left to the last minute. It is the one page that many people are not sure what to put on. Some may even feel that an About…

What’s the number one thing we always see when looking at products on a website? Well, that’s pretty easy. The first thing almost everyone will notice when shopping online are the product images. Appealing ecommerce product photography is what draws…

Does having multiple product shots really make a difference on an online store? The answer is… of course it does! If you haven’t figured it out yet, product shots basically sell the product for you. Before people purchase any kind…

So you’ve hired the best photographer in town to take photos of all the products you sell on your online store. That’s great! But you’re only halfway there. Your spectacularly beautiful product photos will be useless if the copy relating…

The online shopping market is becoming more and more competitive, which means your company needs to constantly strive to deliver a better experience for your customers. Customers are inundated with new information and images, and it is up to you…

Digital design trends are much easier to follow and keep up to date with than traditional design trends where reprinting is both time consuming and costly. That being said, keeping up with trends is not always a wise way to…

This month we’re looking at where South Africa is, digitally speaking. This article will focus on what South Africa’s current ecommerce landscape looks like. It’s clear that it is quite different from that of the rest of the world. If…

What many people don’t realise is that digital landscapes differ. We often look at things from a global perspective, which isn’t ideal as this more often than not considers one landscape over others. So where is South Africa digitally in…