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How web design impacts content marketing
There is no getting around the fact that web design impacts content marketing. Content marketing is fishing. Users are fishing for answers. You are laying out the bait for users to find. If content is the hook, the sharp piece…
December 2019 wallpaper
Download a FREE December 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
The difference between organic and paid search
Our trusted source of information, known as Google, outputs the most relevant website content to the search query that is entered in the search bar. I’m sure you’ve noticed the results consist of two different kinds of sources – paid…
How SEO and content marketing work together
Do you know that song by Frank Sinatra that goes, “Love and marriage, love and marriage, go together like a horse and carriage”? Well, it might not rhyme as nicely, but you can definitely replace the love and marriage part…
SEO audit basics – what it is and why it is important
An SEO audit can vary from a very complex, technical study of a website to a more simple, check list of some of the more generic SEO problems. SEO audits will be different for each person or company depending on…
November 2019 wallpaper
Download a FREE November 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
Submitting an XML sitemap to help your SEO efforts
Submitting an XML Sitemap to Google and other search engines is an easy, and necessary, step in getting your SEO up to scratch. If you want your website content and weekly blog to be noticed by Google and other search…
Flicker Leap loves WordPress CMS
WordPress* is a Content Management System (CMS) which we at Flicker Leap have used to build the majority of our client’s websites over the years. Not sure what a CMS is? A web content management system is a software which…
October 2019 wallpaper
Download a FREE October 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
Website content – A FREE step by step guide to help you get your content together
The website content you create and craft is key to your website's ultimate success. I cannot emphasise this enough. A website without content is of no value to anyone. What is the main purpose of a website? It is to…
SEO-friendly marketing strategy tips for startups
There is one thing all startups need – cash. And arguably the most important thing startup cash will be spent on is marketing. If startups don’t market themselves then it is unlikely that customers will discover them. Sure, startups can…
Getting started with a new brand
Do you have a great business idea and looking to develop that idea into something extraordinary, but you don’t know where to begin? Allow this article to guide you on getting started with a new brand. Your brand identity is…
September 2019 wallpaper
Download a FREE September 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
Market your online store with these 8 ideas
Marketing your online store after you have launched it is the biggest challenge of them all. It is not something you can ignore and if done incorrectly can become very expensive. If your marketing isn’t working, it might be time…
Digital direct marketing tactics for your online store
Digital direct marketing tactics are an excellent way of getting customers to your online store. Digital direct marketing is great for gathering new customers and for encouraging existing site users to return. Shopify classify direct marketing as: “Direct marketing is…
Marketing strategy: Start a blog on your online store
Blogs have become increasingly popular in recent years. Many companies have begun to realise that a blog can really assist as a marketing strategy for their company. A blog connected to your online store can be a new, innovative way…
Ecommerce strategy: how to get customers to come back to your online store
Right, so you’ve made use of various marketing resources that have resulted in your online store acquiring new customers. The question is: how do you retain these customers? Many businesses focus on attracting new customers and completely forget about their…
August 2019 Wallpaper
Download a FREE August 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
What copywriting mistakes are causing you to lose sales
You’ve probably been down this road if you have an ecommerce site. You spend countless hours checking for any copywriting mistakes and changing what you need to. You then check again to see if your products look good and your…
Ecommerce Microcopy and CTA’s: Getting it write
Ecommerce microcopy and calls to actions (CTA’s) are so often overlooked in the process of writing copy for an online store. Although ecommerce microcopy is so small and seemingly insignificant, it is actually vital to a smooth user journey. CTA’s…
Online store copywriting tips that engage and convert
Your online store is made up of a lot more than pretty product shots. An attention-grabbing image may be the first thing you notice when you open a website, but you’ll find your eyes quickly scanning over key copy. Let’s…
Why an About Us page is important for online stores
An About Us page is the one page that often gets neglected and left to the last minute. It is the one page that many people are not sure what to put on. Some may even feel that an About…
July 2019 Wallpaper
Download a FREE July 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative…
Ecommerce product photography 101 for beginners
What’s the number one thing we always see when looking at products on a website? Well, that’s pretty easy. The first thing almost everyone will notice when shopping online are the product images. Appealing ecommerce product photography is what draws…
Tips to ensure photos enhance your online store design
Online store design is a combination of a variety of factors. Photos are really an easy way to enhance your designs and layouts. If you have been keeping up with this blog series around online stores, you will know that…
How many product shots do you really need?
Does having multiple product shots really make a difference on an online store? The answer is… of course it does! If you haven’t figured it out yet, product shots basically sell the product for you. Before people purchase any kind…
Why online store product photos and copy must work together
So you’ve hired the best photographer in town to take photos of all the products you sell on your online store. That’s great! But you’re only halfway there. Your spectacularly beautiful product photos will be useless if the copy relating…
How product imagery can impact your online store
The online shopping market is becoming more and more competitive, which means your company needs to constantly strive to deliver a better experience for your customers. Customers are inundated with new information and images, and it is up to you…
What are some examples of customised web solutions?
Customised web solutions are all around us. From Uber to online banking we use custom web applications on a daily basis. Ten years ago ALL web solutions were customised… and expensive. Powerful, free CMS systems such as WordPress and the…
WordPress versus Wix: the development debate
Are you trying to decide which website building platform is better between WordPress and Wix? Picking between WordPress and Wix is not an easy decision, especially when there is so much to understand about these two platforms. These two website…
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