Black Friday advertising campaign tips for online stores
Putting together a Black Friday advertising campaign for online stores is not too different from creating any other advertising campaign. First off, we are defining an advertising campaign as “a coordinated series of linked advertisements with a single idea or theme. An advertising campaign is typically broadcast through several media…
10 ways to tell people about your Black Friday deals
So you’ve decided to jump on the Black Friday bandwagon and give the people what they want – phenomenal Black Friday deals! Now that you have a few deals up your sleeve, how are you going to tell as many people as possible about them? Let’s take a look at…
Black Friday video marketing tips: promote your deals
Video marketing can be impactful for any business. Videos are especially powerful on social media. Mobile devices are where the majority of social media users access the content, as it’s on-the-go and easy to access. Anyone can create a video, but the creativity behind the video is what matters. Black…
Can your servers handle Black Friday traffic?
Black Friday has a tendency to send people into a frenzy, rushing to both brick-and-mortar and online stores. Every year has seen a steady increase in spend across the globe with America doing over $20 billion of sales in 2017 from Black Friday to Cyber Monday. This includes an 11.9%…
Black Friday website design ideas #FTW (For The Win)
A successful Black Friday campaign requires quite a bit of planning on all fronts, just BTW (by the way). We want to make sure you are not wishing for a TBT (throwback Thursday) when it does roll around. You want to ensure that the design and user experience on your…
Black Friday SEO: 3 things you need to do
It is only two months until Black Friday! In the world of organic search and search engine optimisation, Black Friday is only moments away. As you may or may not know, creating online content and having it rank well in organic search results takes time. So what can you do,…
Black Friday social media tips for businesses
Black Friday is one of the major shopping days of the year just before Christmas. Many people will wait for this particular day to start tackling their Christmas shopping list, and of course, it’s a bonus when you can get the items at a bargain. Social media is a great…
Update your Google My Business profile for Black Friday
Is your Google My Business profile up to date for Black Friday? Did you know that most people who are going to make a purchase do so by first searching for more information about it1. So, as a business there are two questions that you should be asking: Where are we…
How to increase your Black Friday database
If people don’t know about your Black Friday deals then they will visit every other store on Black Friday, except yours. If that happens you will be calling it Blue Friday. Whether you have a brick-and-mortar store or an online store, you are going to want to offer your customers…
September 2018 Wallpaper
Download a FREE September 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to…
Video marketing for your business: why you need to start
Video is here, and it’s here to stay. We live in a fast-paced world, and it is important to find new, unique ways to make your product stand out from the crowd. Video marketing isn't something new, but it is now more available to corporate companies. Video content has become…
Answer 3 questions to create a basic CI design document
A basic CI design document will form the base of how your logo and brand are applied. As your brand develops and evolves, you will make tweaks and changes and add new and exciting ways of applying your original concept. They can become very long and complicated manuals, but that…
Email subject lines: tips to get people clicking
Email subject lines are like book covers – they either entice people to open an email immediately, ignore it for later or, least favourable of all, delete it without ever opening it. If you’re investing in direct marketing initiatives then you want to make sure your money isn’t going to…
Starting a podcast part 2: begin recording your episodes
This is the second post in a series about starting a podcast (something I’ve wanted to do for a long time). If you’ve just joined us, I’d suggest starting from part 1 to get a complete guide to starting a podcast. In this blog series, I’m going to be taking…
The importance of ecommerce product images
Why have ecommerce product images? Well, have you ever bought a physical product without checking up on it first? First prize is being able to go into the store and examine the product and test its build quality, size and aesthetic feel. However, nowadays customers do not always have the…
You can no longer afford a website that is not mobile friendly
I believe that consumers have crossed the mobile friendly website rubicon and left most businesses stranded on the far bank. If you have been following our Digital Insights blog you will see that the topic of being mobile friendly is a drum that we keep banging on: Is your website…
Women marketers: why they are better
Women are allegedly better marketers than men, but is this really true? According to an article published in Professional Marketing, author Mark Ritson (a male) says it’s women’s brains that give them an advantage in the world of marketing. Let’s look at seven A-class ways why women marketers are better.…
Why you really need a CI design document
Why does your company need to invest in a corporate identity (CI) design document? (If you are not even sure what a CI design document is, then have a look at this post. All professional brands that are serious about becoming a success should, at the very least, have a…
August 2018 Wallpaper
Download a FREE August 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to…
New Twitter features you should use
Out with the old, and in with the new. There are some new Twitter features that have been introduced to the ever-growing platform. The features are helpful in driving user engagement and improving experience on the platform. New updates can be difficult to keep up with, which is why I…
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