Digital Insights

We are living in a digital world. It’s no secret that social media plays a big part in this world as possibly the best marketing tool for the success of any brand. You may think social media is time-consuming to run (there are ways to effectively manage the amount of…

Having a website is not keeping up with the Joneses anymore. A website is basic bread and butter for business. Now you need a better website to keep up with the digital Joneses. The internet is in a constant state of change with continuous updates and tweaks to algorithms –…

The majority of people have access to emails. Emails are accessible on both smartphones and desktops. Email marketing statistics show that it has the highest return on investment (ROI) when compared to the other marketing channels. A business will send emails, and these emails will be opened. It’s a great…

WordPress is one of the most popular content management systems around and that’s not changing any time soon. So if you’re looking to launch a website or if you’re looking to improve the platform your website is built on, then I’m going to tell you why you should be using…

Email automation won’t save your actual life (I don’t think), but they can save you from the mind-numbing task of sending the same information over and over again. Once a potential lead, new customer or existing client is scheduled to receive an automated set of emails, you can rest easy…

The greatest advantage of ecommerce is that you can sell things online all day, every day… yes, even while you’re sleeping. It’s like having a physical store open 24-7-365, but without all the costs. While you’re in la-la land, your customers may be wide awake and shopping up a storm…

Do you want your business to flourish in the digital age? Well, it’s pretty simple really – ensure that you have an online presence. Online marketing puts the business online, creates an online presence and builds brand reputation. Online marketing isn’t rocket science, and you don’t even have to pay…

WordPress 5.0 has been announced to launch on 6 December 2018. To explain version numbers quickly: generally, any major release that includes potential breaking changes is labelled with a new first digit. So because we’re on 4.9.8 at the moment, 5.0 is a major release. Now before you stress out,…

When you’re a small business owner with a small number of employees, it’s often the case that you’re a crucial part of your business making money. You get stuff done and you deliver value to your customers. The issue comes in when you’re not there and whilst you might have…

Download a FREE December 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to…

There are times when things get a little crazy. It can sometimes depend on the product you are selling, for example, if you sell gifts for Dads then you can expect an increase in sales before Father’s Day. Or perhaps your brand is known to have a sale at a…

Once you have your homemade Christmas gifts ready to sell, the tricky part is actually selling them. If you have dreams of big business, going online as soon as possible is a great way to get your homemade gifts in consumers’ hands quickly. Here is an action plan to sell…

December is a busy time for shopping. But the consumer's behaviour has changed over the years. Instead of rushing to the shops to make purchases before Christmas, consumers check on their phones on websites and social media platforms for the best offers. If you are a B2C company then you’ll…

The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing. Let’s take a look at some of these and why…

HubSpot, a thought leader and inbound marketing service provider, have for years promoted what they call the funnel. A process for generating business leads and managing marketing and sales leads. However, in recent months this process has been replaced with a flywheel. The flywheel aims to go faster and faster…