What should a great B2B website look like?
Yes, every business should have a website. Yes, even B2B (business-to-business) organisations. What we always forget is that, at the end of the day, it’s individuals in businesses making the purchase decisions. And how do individuals research their purchases these days? Online. This means that having a strong online presence…
How to make logos work across different applications
It is always so exciting to see your logo in ‘real life’, printed and applied across a range of mediums. The problem is that sometimes a logo looks great at the size it is created at, but a little bit off when it is used on different media. Generally, you…
Using the feedback loop to build features for the “perfect” application
You might have the perfect app that you’ve just launched or you might have an established application whose growth has plateaued and now you’re looking for some growth. In fact, you’re looking for some exponential growth to start giving you some return on your investment. How do you do that?…
B2B email marketing tips for new and old businesses
Whether your B2B (business to business) company is new or old, email marketing is definitely a tool that can assist you in attaining more leads. Email marketing is, in fact, an element of direct marketing, which involves talking directly to your customers (in this case, other businesses) about your services…
Will a WordPress B2B website work for me?
Will WordPress work for my B2B website? Yes. If your business has the budget to develop a bespoke solution from the get-go, there are benefits of selecting this route. Here are 5 ideas that require bespoke development. But even if you are looking for something a little simpler, quicker (or…
Quick ways to cleaner social media accounts
It’s time to clean up your act. So here's to cleaner social media accounts and getting more active on them! Stop putting it off any longer. Social media platforms nowadays are as good as having an updated website. Most people can get the information they need about your business just…
October 2018 wallpaper
Download a FREE October 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to…
Online store changes to make before Black Friday
We’ve got your servers prepared for Black Friday, and now we’re going to highlight some online store changes you need to make before Black Friday. We’re not only making sure your website doesn’t crash during the mad rush, but we’re also going to ensure your business doesn’t crash either. Online…
Black Friday advertising campaign tips for online stores
Putting together a Black Friday advertising campaign for online stores is not too different from creating any other advertising campaign. First off, we are defining an advertising campaign as “a coordinated series of linked advertisements with a single idea or theme. An advertising campaign is typically broadcast through several media…
10 ways to tell people about your Black Friday deals
So you’ve decided to jump on the Black Friday bandwagon and give the people what they want – phenomenal Black Friday deals! Now that you have a few deals up your sleeve, how are you going to tell as many people as possible about them? Let’s take a look at…
Black Friday video marketing tips: promote your deals
Video marketing can be impactful for any business. Videos are especially powerful on social media. Mobile devices are where the majority of social media users access the content, as it’s on-the-go and easy to access. Anyone can create a video, but the creativity behind the video is what matters. Black…
Can your servers handle Black Friday traffic?
Black Friday has a tendency to send people into a frenzy, rushing to both brick-and-mortar and online stores. Every year has seen a steady increase in spend across the globe with America doing over $20 billion of sales in 2017 from Black Friday to Cyber Monday. This includes an 11.9%…
Black Friday website design ideas #FTW (For The Win)
A successful Black Friday campaign requires quite a bit of planning on all fronts, just BTW (by the way). We want to make sure you are not wishing for a TBT (throwback Thursday) when it does roll around. You want to ensure that the design and user experience on your…
Black Friday SEO: 3 things you need to do
It is only two months until Black Friday! In the world of organic search and search engine optimisation, Black Friday is only moments away. As you may or may not know, creating online content and having it rank well in organic search results takes time. So what can you do,…
Black Friday social media tips for businesses
Black Friday is one of the major shopping days of the year just before Christmas. Many people will wait for this particular day to start tackling their Christmas shopping list, and of course, it’s a bonus when you can get the items at a bargain. Social media is a great…
Update your Google My Business profile for Black Friday
Is your Google My Business profile up to date for Black Friday? Did you know that most people who are going to make a purchase do so by first searching for more information about it1. So, as a business there are two questions that you should be asking: Where are we…
How to increase your Black Friday database
If people don’t know about your Black Friday deals then they will visit every other store on Black Friday, except yours. If that happens you will be calling it Blue Friday. Whether you have a brick-and-mortar store or an online store, you are going to want to offer your customers…
September 2018 Wallpaper
Download a FREE September 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to…
Video marketing for your business: why you need to start
Video is here, and it’s here to stay. We live in a fast-paced world, and it is important to find new, unique ways to make your product stand out from the crowd. Video marketing isn't something new, but it is now more available to corporate companies. Video content has become…
Answer 3 questions to create a basic CI design document
A basic CI design document will form the base of how your logo and brand are applied. As your brand develops and evolves, you will make tweaks and changes and add new and exciting ways of applying your original concept. They can become very long and complicated manuals, but that…
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