Search engine optimisation, or SEO, is fundamental to your business. With most of the world in lockdown, everything is happening online. COVID-19 means that everyone has to stay at home as much as possible. People aren’t going to events or sitting down with customers, so your online presence is more important than ever.

The changes that the novel coronavirus has brought to the world are inevitably affecting how you do business. These changes don’t just impact businesses, but also people’s needs, behaviours and how they search for things online. With this in mind, opportunities online have certainly risen. Now is a good time to invest in search engine optimisation, which will improve your website’s ranking on search results pages like Google. Perhaps you need to check how you can adjust your SEO strategy or find new ways to get your message across without it being considered out-of-place.

4 ways to invest in search engine optimisation

So what can you do to quickly improve your SEO?

1. Improve your internal linking structure

By providing Google with a good internal linking structure, you are helping it to better understand your site and figure out which pages are most prominent. As an online shop, your priority may be to boost your category pages, while a restaurant may focus on their new delivery page.

2. Work on your most important pages

Quality content has always been a crucial component for websites, so improving your most valuable pages is critical. You may not have previously had the time to give your website the attention it deserves, but if you can, invest some time and effort into demonstrating your expertise where it matters most. If you have staff members that are working from home and perhaps have a bit more time then why not encourage them to share their knowledge of your business in a blog article. They could even write it on their phones.

3. Improve your site speed

Site speed has an important role in SEO. There are a few things that you can easily do to improve your site speed, such as optimising your images. Sometimes companies upload big, high definition images, which take a long time to load. Often a lower resolution image works just as well and has the added benefit of increasing your site speed. Use Google PageSpeed Insights now to get an idea of your website’s page speed.

4. Get an external company to do an SEO audit

While it’s great to have an understanding of where your site is at, it doesn’t mean that you need to spend hours trying to improve it yourself. Why not ask an expert to improve your SEO on your behalf?

Get in touch with us and we’ll adopt a holistic approach to your SEO needs by analysing the following issues:

• User experience and content SEO
• General SEO
• Site speed and engagement