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Why Is It Important To Have A Blog For Business?

Why is it important to have a blog for business?

For your business to thrive in today’s digital world, you need a strong online presence. What is a good way of achieving this, you ask. The answer is by business blogging. For those of you that don’t know what business blogging is, it is the act of creating a short form of content relating to your business that would appeal to your target market. Kind of like the one you are reading now. Having a blog for business is important these days. By blogging, you are able to establish a brand voice, become recognisable and build your brand personality. As you can imagine, business blogging bears many more benefits that will not only boost business, but your website as well. Let’s go through some of those benefits.

The benefits of having a blog for business

Drive traffic to your website

Improve your ranking and appear higher up in the search engines by creating content relevant to your target audience. Blogging is a powerful tool for gaining visibility online. Good online visibility leads to more website visits. This not only benefits your brand awareness but could result in them being potential customers.

Boost SEO (Search Engine Optimisation)

Publishing fresh high-quality content will improve your google ranking drastically. A good way to achieve this is by writing blog articles around keywords that customers would generally use when searching for your services or products. Google rewards websites that consistently publish informative content – so make it count!

Build and develop customer relationships

For new visitors: you’re able to provide them with a positive first impression; giving them a feel of what your business is about and how you could potentially help them.

For current visitors: being a reliable source of information builds trust. Consumers like being informed and appreciate being taught new things.

Advertise and market

Writing high-quality, relevant content will help you promote the products or services that your business offers, as well as contributing to the structure of your marketing strategy. It is creative and alternative to conventional marketing ways – and the best part is that it’s free.

Add value to customers

Never underestimate the value of free resources. Show customers that you can provide a better customer experience than your competitors by providing visitors with value through your blogs. Educating and developing a relationship with a visitor before selling is the road to gaining loyal customers.

Increase database

Blogging is a great way of collecting visitors’ email addresses. Once a customer submits their email address, you can add them to your marketing funnel and communicate further with them, as well as inform them about promotions, new products or services, related blogs, etc.

Generate inbound links

Inbound links are links that can be found on other web pages that link back to your website. Inbound links are great for SEO as they work as traffic referrals and Google uses these inbound links as main sources for gauging the quality of your content. Think of it this way, just as any product or service – the more people refer to it, the more people want it.

Having a blog for business purposes is an agile and modern way of increasing your online exposure. Establish your brand and business as an expert in your industry and stay ahead of the competition by taking advantage of business blogging.

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Calvin Govender

Calvin is Flicker Leap's Multimedia Designer in the Creative team.

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