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Vlogging as an alternative to blogging for your business

Blogging has always been an option for business owners trying to build a following in order to sell products or services more effectively, However, this can become boring after a while of sitting and typing every month, week, or even day, to produce content for readers. This is why we are going to look into vlogging as an alternative option for your business.

What is vlogging?

Vlogging is a form of blogging. Breaking the word “vlog” down means video blogging. Many people are using it to transform written articles into an audience-catching video that takes your topics to a different, more visual and engaging, level.

How can I start?

There are many ways to start vlogging. You may think you require lots of money because you need to get all the camera and audio equipment. In fact, all you really need is a cell phone and set of earphones. In the long run and if you can afford it, it is better to invest in good audio visual equipment for better quality videos.

What’s your content?

Knowing your content and what you are going to be presenting is very important when you start vlogging. Your content is the key to delivering a strong message. The only way to truly know your content is by preparing it before the video. Much like blogging, video blogs requires research on your content, as well as the extra step of script writing.

What’s your goal?

The focus of vlogging is to increase your viewers. However, as a business this is not what you should be using as your ultimate goal. As a business, your main focus is getting clients and selling products or services, depending on your niche. So your goal should be to use your vlogs to engage your market and convert them. And just like blogs, vlogs can’t be a once-off occurrence. Keep at it!

Why should I vlog?

Now that we have gone through what vlogging is and how to start vlogging yourself, let’s look at why you should use do it for your business. Check out this interview conducted with Amy Schmittauer an online video expert who talks about how vlogging can help your business. One aspect you want to look at is engagement. There is an ever-increasing dominance of videos online. There is an expectation that video traffic will account for 82% of all IP traffic in 2022. If you have been a business that writes blogs then you will know it has its perks of search engine optimisation (SEO). It’s the same with vlogging. But the one advantage of vlogs is that internet users are far more engaged with video content. In some research done by HubSpot, it was proven that only 29% of people will consume a blog in its entirety, whilst 55% of people will do the same with an online video. You can read up more about this on HubSpot.

So, which is better: vlogging or blogging? This is not an easy question to answer as it really comes down to personal preference, as well as what would work best for your business. Vlogging shows great potential for the future, so it’s definitely worth checking out as an alternative to blogging. We think that it should definitely be part of your digital marketing strategy in 2020 and beyond.

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Michael Barrington

Guest Author

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