Digital Insights

WordPress 5.0 has been announced to launch on 6 December 2018. To explain version numbers quickly: generally, any major release that includes potential breaking changes is labelled with a new first digit. So because we’re on 4.9.8 at the moment, 5.0 is a major release. Now before you stress out,…

When you’re a small business owner with a small number of employees, it’s often the case that you’re a crucial part of your business making money. You get stuff done and you deliver value to your customers. The issue comes in when you’re not there and whilst you might have…

Download a FREE December 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to…

There are times when things get a little crazy. It can sometimes depend on the product you are selling, for example, if you sell gifts for Dads then you can expect an increase in sales before Father’s Day. Or perhaps your brand is known to have a sale at a…

Once you have your homemade Christmas gifts ready to sell, the tricky part is actually selling them. If you have dreams of big business, going online as soon as possible is a great way to get your homemade gifts in consumers’ hands quickly. Here is an action plan to sell…

December is a busy time for shopping. But the consumer's behaviour has changed over the years. Instead of rushing to the shops to make purchases before Christmas, consumers check on their phones on websites and social media platforms for the best offers. If you are a B2C company then you’ll…

The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing. Let’s take a look at some of these and why…

HubSpot, a thought leader and inbound marketing service provider, have for years promoted what they call the funnel. A process for generating business leads and managing marketing and sales leads. However, in recent months this process has been replaced with a flywheel. The flywheel aims to go faster and faster…

Video has become very important to businesses. Don’t get left behind! Start using video for content marketing, social media and more. People want to see what your business is about and they want to be part of the everyday goings-on – the simple, more authentic moments. It can be daunting…

Yes, every business should have a website. Yes, even B2B (business-to-business) organisations. What we always forget is that, at the end of the day, it’s individuals in businesses making the purchase decisions. And how do individuals research their purchases these days? Online. This means that having a strong online presence…

Whether your B2B (business to business) company is new or old, email marketing is definitely a tool that can assist you in attaining more leads. Email marketing is, in fact, an element of direct marketing, which involves talking directly to your customers (in this case, other businesses) about your services…

Will WordPress work for my B2B website? Yes. If your business has the budget to develop a bespoke solution from the get-go, there are benefits of selecting this route. Here are 5 ideas that require bespoke development. But even if you are looking for something a little simpler, quicker (or…

It’s time to clean up your act. So here's to cleaner social media accounts and getting more active on them! Stop putting it off any longer. Social media platforms nowadays are as good as having an updated website. Most people can get the information they need about your business just…

Download a FREE October 2018 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas and then work with the exceptional design team to…