Digital Insights

We all know how it goes… you decide to write a blog post, you sit down and enthusiastically open your laptop. You immediately launch the editing programme, place your hands on the keyboard and then… nothing! Just your cursor on a blank page. Yup, we have all been there. So…

For your business to thrive in today’s digital world, you need a strong online presence. What is a good way of achieving this, you ask. The answer is by business blogging. For those of you that don’t know what business blogging is, it is the act of creating a short…

There is no getting around the fact that web design impacts content marketing. Content marketing is fishing. Users are fishing for answers. You are laying out the bait for users to find. If content is the hook, the sharp piece which captures a reader or viewer’s interest, the design is…

Download a FREE December 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…

Our trusted source of information, known as Google, outputs the most relevant website content to the search query that is entered in the search bar. I’m sure you’ve noticed the results consist of two different kinds of sources – paid searches (ads) and below that the organic searches. Let's chat…

Do you know that song by Frank Sinatra that goes, “Love and marriage, love and marriage, go together like a horse and carriage”? Well, it might not rhyme as nicely, but you can definitely replace the love and marriage part with SEO (search engine optimisation) and content marketing. Like love…

An SEO audit can vary from a very complex, technical study of a website to a more simple, check list of some of the more generic SEO problems. SEO audits will be different for each person or company depending on the required outcomes. Their importance cannot be understated for anyone…

Download a FREE November 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…

Submitting an XML Sitemap to Google and other search engines is an easy, and necessary, step in getting your SEO up to scratch. If you want your website content and weekly blog to be noticed by Google and other search engines, your XML sitemap needs to be a top priority.…

We love WordPress at Flicker Leap (https://flickerleap.com/flicker-leap-loves-wordpress-cms/). It’s the CMS we most frequently choose when building websites. Another thing we choose to use with WordPress is the Yoast (https://yoast.com/) SEO plugin. SEO (search engine optimisation) is dynamic and complex, and no less so in the WordPress environment. The advantage of…

WordPress* is a Content Management System (CMS) which we at Flicker Leap have used to build the majority of our client’s websites over the years. Not sure what a CMS is? A web content management system is a software which allows multiple users the ability to create, edit and administrate…

Download a FREE October 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…

The website content you create and craft is key to your website's ultimate success. I cannot emphasise this enough. A website without content is of no value to anyone. What is the main purpose of a website? It is to communicate. You may want to communicate what your brand is…

There is one thing all startups need – cash. And arguably the most important thing startup cash will be spent on is marketing. If startups don’t market themselves then it is unlikely that customers will discover them. Sure, startups can rely on word of mouth, which we all know is…

Do you have a great business idea and looking to develop that idea into something extraordinary, but you don’t know where to begin? Allow this article to guide you on getting started with a new brand. Your brand identity is the image you wish to portray to the world. You…

Download a FREE September 2019 wallpaper for your desktop or mobile device. At Flicker Leap, our team enjoys styling up their desktops with a new wallpaper every month. Every team member gets a chance to come up with some creative ideas. They then work with the exceptional design team to…