- 1.How to increase your Black Friday database
- 2.Update your Google My Business profile for Black Friday
- 3.Black Friday social media tips for businesses
- 4.Black Friday SEO: 3 things you need to do
- 5.Black Friday website design ideas #FTW (For The Win)
- 6.Can your servers handle Black Friday traffic?
- 7.Black Friday video marketing tips: promote your deals
- 8.10 ways to tell people about your Black Friday deals
- 9.Black Friday advertising campaign tips for online stores
- 10.Online store changes to make before Black Friday
So you’ve decided to jump on the Black Friday bandwagon and give the people what they want – phenomenal Black Friday deals! Now that you have a few deals up your sleeve, how are you going to tell as many people as possible about them? Let’s take a look at some ideas.
10 ways to tell people about your Black Friday deals
1. Brand promotional items
You already have customers buying from you, so perhaps throw a branded item into their purchase that reminds them to check out your Black Friday deals. Put the Black Friday date and your brand on a magnet, water bottle, pen or any other promotional item. That way, every time they open the fridge, have a sip of water or write something down they will be reminded to shop with you come Black Friday.
2. Write a letter
People still love receiving and reading letters today… as long as they are not boring and irrelevant. Telling people about your Black Friday deals using some creative copywriting is sure to be well read. Perhaps plan in advance to send physical letters to your database, slide fun postcards into postboxes in targeted areas or send an entertaining email to subscribers.
3. Send a text message
As long as you have received permission and included an opt-out option, then why not send a short and sweet text message telling people about your Black Friday deals?
4. Post on social media
You’ve got your Facebook, Twitter, LinkedIn, Google+ and Instagram profiles all set up, so use them! Again, don’t be boring! Clearly and creatively communicate your Black Friday deals as you head towards the big day. If you have got some budget then you should definitely boost or sponsor your posts.
5. Pay for a radio ad
Yes, people still listen to the radio; if not in their car, at work or at home then definitely online. If you can afford it then grab some radio time. Live reads work exceptionally well on Black Friday itself or at least for a few days before the big day.
6. Take up some outdoor space
There are a number of outdoor advertising options where you can promote your Black Friday deals, and they’re definitely not all expensive. Think about the areas you want to target and focus your marketing efforts on digital billboards, standard billboards, street pole ads, bus stops in those areas.
7. Update your website
The people who love your brand will undoubtedly go to your website to check if you have anything awesome planned for Black Friday. So make sure you have something on your homepage about your Black Friday deals, and you should even consider creating a separate landing page for Black Friday.
8. Invest in SEO
Spend a bit of time and money on improving your website’s SEO (search engine optimisation) score so that when the time comes for people to frantically search for Black Friday deals, your website will come up tops.
9. Advertise online
The advantage of advertising online is that it is usually more affordable than traditional advertising mediums. It also allows for highly targeted options. Love them or hate them, we’ve all seen Google Ads so we know they’re effective.
10. Try guerilla marketing
If you’re looking for a cost-effective, unconventional way to tell people about your Black Friday deals then brainstorm some guerilla marketing ideas. Say, for example, your store is in a busy mall (which it probably will be on Black Friday), then make sure every customer gets a huge branded bag with whatever they purchase on the day. Pay additional people to walk around the mall with your bags, too, if you have to. Others will soon start to wonder what Black Friday deals people are getting at your store and they will hunt you down.
All the best with your Black Friday initiatives. Give some of these marketing ideas a try and let us know what did or did not work for you. And check out the other posts in our Black Friday series.