How product imagery can impact your online store
The online shopping market is becoming more and more competitive, which means your company needs to constantly strive to deliver a better experience for your customers. Customers are inundated with new information and images, and it is up to you to ensure your product imagery makes your products stand out.
Ensuring you have the right product imagery
You need to be able to persuade your customers to buy your products using your product imagery. This is no easy feat, and one that should not be overlooked when building a successful online store. One of the best ways to do this is to provide high quality, impactful and effective imagery of your products. Product imagery assists your customer with evaluating and comparing products before deciding to buy. The need to touch and feel a product has fallen by the wayside with many online stores having easy, effective returns policies that are convenient for the customer. Therefore, the quality of the product images is one way to ensure that you stay ahead of competitors. Low quality product images make it difficult for potential customers to evaluate the quality of the product, and will often result in them searching for the product elsewhere.
Here are a few ways that you can ensure your product imagery is effective:
Stick to your company’s brand image
Decide on what look and feel you want to put out there and stick to that theme. Many online stores, such as Superbalist, are recognisable from the styling of the images they use. By using one theme it adds to your brand’s image as a whole. Studies have shown that more than half of online shoppers feel that product photos are more important than product information, reviews and ratings. So product imagery is an important aspect to take into account.
Choose high quality images
Choosing the right images for your products tells consumers a lot about your standards and services as a company. Consumers will judge your company based on the quality of images used on your website. High quality images will help you turn browsers into buyers. Potential customers also use your product imagery to judge the quality of your products.
Hire a decent product photographer to take product images
Do your research when it comes to photographers. Make sure that you have seen a previous product image portfolio to ensure you understand the quality of work that the photographer can deliver. Another plus to doing this is that this ensures that you can maintain the same styling theme with your product imagery. A photographer who understands your brand’s needs and vision is paramount to your online store’s success.
Your choice of product imagery on your online store is the way in which your customers will judge both your company and your products. It is imperative to the success of your company to partner with a photographer who understands your brand and your product needs, and to be able to work together to produce high quality product imagery that attracts the customer’s attention, and which will ultimately result in sales.
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