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Is SEO a one-off job?

This is a question often posed to our team and something we often shudder at. We reckon it's like asking whether a happy, life-long personal relationship can be guaranteed by going on a single date! We're comparing starting points here, and while getting more traffic might be considered to be a short-term possibility, how likely is a one-off communication to actually gain more proper leads and then more reliable customers on a constant basis?

SEO could be described as a modern take on traditional advertising. It is a lot more than that, in terms of how we communicate, but it's still valuable to take a moment to consider what advertising has always worked to achieve. Attracting viable, potential customers for a business to sell to.  A good example would be advertising for a traditional small-town furniture store. In the past, the company would almost certainly use local press. It's true they would occasionally highlight one-off events, such as sales and stock clearances, but would also wish to build both a reputation in their community and a familiarity with their products, services and attitudes.

In doing so, they would hope to gain more in-store traffic, and their sale ads might well achieve that, if perhaps only on a short-term basis. From this footfall, it would be the task of the people working in the store to assess which are the worthwhile leads, from among the jostling crowds, and then spend most time working to convert them. Success would mean a sale, but not, in real terms, a long-term customer (yet). Further advertising would encourage them to return - even to pass information to interested friends; thus generating more customers with potential.

We are now increasingly in a digital, more than a print, world. Your potential customers might be more interactive online than in-person. But, your SEO activities still need to identify who they are, and know exactly what needs to be said to attract their attention and interest. This means that your SEO content needs to be an ongoing part of your communications strategy; both reaching for new contacts, as well as strengthening current ones.

Read more
updating wordpress

3 Reasons why updating WordPress is so important

WordPress have quite a regular major update schedule (around four times a year with minor releases in-between). If your website is running fine and is doing what it needs to, you might think an update is not necessary.

Read more
blogging consistently

Does blogging consistently really matter?

If you have a company, a product, offer a service or you are just trying to create a digital presence for yourself, you best be blogging. If you are following best practices and avoiding blogging mistakes like the plague, you would see the awesome value that having a blog renders. In fact, blogging is one of the cornerstones of content marketing.  Does blogging consistently really matter? Well, yes it does.

Read more

Do I Need a Blog for my Business?

The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.

Read more

How Often Should I Post On Social Media?

Constant email marketing, sms marketing, sales calls and now even social media has become a spammers paradise and we all hate spam! No one wants to be ‘that friend’ who constantly posts on social media and you definitely don’t want to be the business that does it either! So the question is… how often should I post on social media? This question is posed by individuals from a personal as well as a business standing, pretty frequently.

Read more

How to Choose a Payment Gateway in South Africa?

I can’t emphasise how important it is to chose a good payment gateway for your online store from day one. These days, it’s easier than ever before to sign up for a payment gateway which also means you need to make sure you’re not signing up with the wrong one. There are a lot of payment gateways, locally and internationally, out there so I’ll be helping you understand how to choose  a payment gateway in South Africa.

Read more

Reasons why Social Media Isn’t Working for Your Business

We recently ran a piece on the most relevant social networks for your business in 2016. Now that you have a handle on what social media platforms you need to be on, you should start to understand social media best practices and articulate areas that may be hindering you social media strategy. You may have invested a sizeable amount of time and money into your social media roll-out but you are not seeing much of a ROI. Read on as we shed light on the reasons why social media isn't working for your business.

Read more

6 Features to Consider Before Choosing an eCommerce Platform

Over time, a number of pre-built eCommerce solutions have allowed new businesses to quickly and effectively get their online stores off the ground. By “a number”, I mean hundreds of options have popped up over the years. To help you decide which will be best for you, here are 6 features to consider before choosing an eCommerce platform.

Read more

Want to Launch an eCommerce Store in South Africa?

Digital is a very exciting space in South Africa and it continues to get more and more exciting every day. Moving your business online is not becoming a nice to have but an essential part of everyday business. One element of the digital space is selling products and services online mainly because of the convenience it offers consumers and the appeal of brands that offer it. Dealing with clients on a daily basis who want to launch an eCommerce store in South Africa made us realise people are craving information to help them get going.

Read more

Most Relevant Social Networks For Your Business In 2016

Social media done the right way is going to strengthen your business' online presence, increase brand advocacy, improve your search ranking and connect you to your customers on a personal level. Too many brands waste valuable time and money by communicating on platforms that are not relevant in the South African market when social media has so many great opportunities. With half the year gone, let’s look at the most relevant social networks for your business in 2016.

Read more

How to Find out how Many Visitors are Going to your Website

One of the most important foundations of any marketing strategy is knowing exactly how much traffic your website is getting. The number of visitors going to your website allows you to see exactly how your lead generation efforts are working and allows you to make subsequent improvements. As a business owner, you may not know how to find out how many visitors are going to your website, so here are a few tips on finding out.

Read more

Should I Buy an Email Database?

We get asked this question all the time and even get asked if we provide databases of email addresses. The thought is that the bigger the list the better for sales. If you find yourself asking if I should buy an email database then this post is for you.

Read more

Is SEO a one-off job?

This is a question often posed to our team and something we often shudder at. We reckon it's like asking whether a happy, life-long personal relationship can be guaranteed by going on a single date! We're comparing starting points here, and while getting more traffic might be considered to be a short-term possibility, how likely is a one-off communication to actually gain more proper leads and then more reliable customers on a constant basis?

SEO could be described as a modern take on traditional advertising. It is a lot more than that, in terms of how we communicate, but it's still valuable to take a moment to consider what advertising has always worked to achieve. Attracting viable, potential customers for a business to sell to.  A good example would be advertising for a traditional small-town furniture store. In the past, the company would almost certainly use local press. It's true they would occasionally highlight one-off events, such as sales and stock clearances, but would also wish to build both a reputation in their community and a familiarity with their products, services and attitudes.

In doing so, they would hope to gain more in-store traffic, and their sale ads might well achieve that, if perhaps only on a short-term basis. From this footfall, it would be the task of the people working in the store to assess which are the worthwhile leads, from among the jostling crowds, and then spend most time working to convert them. Success would mean a sale, but not, in real terms, a long-term customer (yet). Further advertising would encourage them to return - even to pass information to interested friends; thus generating more customers with potential.

We are now increasingly in a digital, more than a print, world. Your potential customers might be more interactive online than in-person. But, your SEO activities still need to identify who they are, and know exactly what needs to be said to attract their attention and interest. This means that your SEO content needs to be an ongoing part of your communications strategy; both reaching for new contacts, as well as strengthening current ones.

Read more
updating wordpress

3 Reasons why updating WordPress is so important

WordPress have quite a regular major update schedule (around four times a year with minor releases in-between). If your website is running fine and is doing what it needs to, you might think an update is not necessary.

Read more
blogging consistently

Does blogging consistently really matter?

If you have a company, a product, offer a service or you are just trying to create a digital presence for yourself, you best be blogging. If you are following best practices and avoiding blogging mistakes like the plague, you would see the awesome value that having a blog renders. In fact, blogging is one of the cornerstones of content marketing.  Does blogging consistently really matter? Well, yes it does.

Read more

Do I Need a Blog for my Business?

The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.

Read more

How Often Should I Post On Social Media?

Constant email marketing, sms marketing, sales calls and now even social media has become a spammers paradise and we all hate spam! No one wants to be ‘that friend’ who constantly posts on social media and you definitely don’t want to be the business that does it either! So the question is… how often should I post on social media? This question is posed by individuals from a personal as well as a business standing, pretty frequently.

Read more

How to Choose a Payment Gateway in South Africa?

I can’t emphasise how important it is to chose a good payment gateway for your online store from day one. These days, it’s easier than ever before to sign up for a payment gateway which also means you need to make sure you’re not signing up with the wrong one. There are a lot of payment gateways, locally and internationally, out there so I’ll be helping you understand how to choose  a payment gateway in South Africa.

Read more

Reasons why Social Media Isn’t Working for Your Business

We recently ran a piece on the most relevant social networks for your business in 2016. Now that you have a handle on what social media platforms you need to be on, you should start to understand social media best practices and articulate areas that may be hindering you social media strategy. You may have invested a sizeable amount of time and money into your social media roll-out but you are not seeing much of a ROI. Read on as we shed light on the reasons why social media isn't working for your business.

Read more

6 Features to Consider Before Choosing an eCommerce Platform

Over time, a number of pre-built eCommerce solutions have allowed new businesses to quickly and effectively get their online stores off the ground. By “a number”, I mean hundreds of options have popped up over the years. To help you decide which will be best for you, here are 6 features to consider before choosing an eCommerce platform.

Read more

Want to Launch an eCommerce Store in South Africa?

Digital is a very exciting space in South Africa and it continues to get more and more exciting every day. Moving your business online is not becoming a nice to have but an essential part of everyday business. One element of the digital space is selling products and services online mainly because of the convenience it offers consumers and the appeal of brands that offer it. Dealing with clients on a daily basis who want to launch an eCommerce store in South Africa made us realise people are craving information to help them get going.

Read more

Most Relevant Social Networks For Your Business In 2016

Social media done the right way is going to strengthen your business' online presence, increase brand advocacy, improve your search ranking and connect you to your customers on a personal level. Too many brands waste valuable time and money by communicating on platforms that are not relevant in the South African market when social media has so many great opportunities. With half the year gone, let’s look at the most relevant social networks for your business in 2016.

Read more

How to Find out how Many Visitors are Going to your Website

One of the most important foundations of any marketing strategy is knowing exactly how much traffic your website is getting. The number of visitors going to your website allows you to see exactly how your lead generation efforts are working and allows you to make subsequent improvements. As a business owner, you may not know how to find out how many visitors are going to your website, so here are a few tips on finding out.

Read more

Should I Buy an Email Database?

We get asked this question all the time and even get asked if we provide databases of email addresses. The thought is that the bigger the list the better for sales. If you find yourself asking if I should buy an email database then this post is for you.

Read more
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