Images are essential when it comes to producing effective marketing and advertising material. Research has suggested that coloured visuals increase a person’s willingness to read a piece of content by 80%, while 65% of people say they are able to retain information far better when the copy is accompanied by an appealing image.
This is a question often posed to our team and something we often shudder at. We reckon it's like asking whether a happy, life-long personal relationship can be guaranteed by going on a single date! We're comparing starting points here, and while getting more traffic might be considered to be a short-term possibility, how likely is a one-off communication to actually gain more proper leads and then more reliable customers on a constant basis?
SEO could be described as a modern take on traditional advertising. It is a lot more than that, in terms of how we communicate, but it's still valuable to take a moment to consider what advertising has always worked to achieve. Attracting viable, potential customers for a business to sell to. A good example would be advertising for a traditional small-town furniture store. In the past, the company would almost certainly use local press. It's true they would occasionally highlight one-off events, such as sales and stock clearances, but would also wish to build both a reputation in their community and a familiarity with their products, services and attitudes.
In doing so, they would hope to gain more in-store traffic, and their sale ads might well achieve that, if perhaps only on a short-term basis. From this footfall, it would be the task of the people working in the store to assess which are the worthwhile leads, from among the jostling crowds, and then spend most time working to convert them. Success would mean a sale, but not, in real terms, a long-term customer (yet). Further advertising would encourage them to return - even to pass information to interested friends; thus generating more customers with potential.
We are now increasingly in a digital, more than a print, world. Your potential customers might be more interactive online than in-person. But, your SEO activities still need to identify who they are, and know exactly what needs to be said to attract their attention and interest. This means that your SEO content needs to be an ongoing part of your communications strategy; both reaching for new contacts, as well as strengthening current ones.
WordPress is a great platform which has quickly become the international standard for websites and content management systems. Business owners and website designers, alike, are moving to the platform to easily manage their website. With the popularity comes an active community of developers and core contributors (the guys and gals that make WordPress happen).
For business owners who really want to connect with customers, lead nurturing is a successful marketing process that can begin as soon as a potential buyer first makes contact. This technique can be used as part of an effective marketing strategy which will build trusting relationships between the business and buyers, using relevant and innovative communication methods to engage customers and entice potential sales. This article will look at five of the most effective lead nurturing techniques that can be used to increase sales and gain an advantage over competitors.
If you have a company, a product, offer a service or you are just trying to create a digital presence for yourself, you best be blogging. If you are following best practices and avoiding blogging mistakes like the plague, you would see the awesome value that having a blog renders. In fact, blogging is one of the cornerstones of content marketing. Does blogging consistently really matter? Well, yes it does.
Shipping your products in South Africa presents possibly the toughest issue in your business. Getting your product to your customer needs to be quick and painless for you and your customer. A solution that is getting more and more popular around the world is drop shipping. So what is drop shipping? Drop shipping means products are shipped directly from your supplier to your customer, preferably with your branding, without you having to manage the logistic details. Let’s have a look at the pros and cons to drop shipping in South Africa.
Whether you've been in the industry for years or you're a fresh new startup, good inbound marketing is the key to getting more customers in 2016. However, before you get going with a marketing strategy, it's useful to have a quick terminology go-to to ensure that you and your marketing team are speaking the same language. So, what are the ins-and-outs of inbound marketing lingo? Here's a quick glossary of the key terms:
When thinking about any promise made to you to gain instant website results, here's an analogy: imagine you are at the foot of a ladder and want to get to the top. There are a couple of ways to get there. One is by steadily climbing each rung, making sure you are established before putting your foot up to the next one. The second option, if you are fit and bold enough, is to jump from bottom to top. You've reached your destination (or goal) that much more quickly. However, you might feel slightly unsteady, and decide to step down a rung until you are comfortable. Sadly, all the rungs have been removed by someone who reckons you'd never need them, and so you crash back to the ground.
The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.
Constant email marketing, sms marketing, sales calls and now even social media has become a spammers paradise and we all hate spam! No one wants to be ‘that friend’ who constantly posts on social media and you definitely don’t want to be the business that does it either! So the question is… how often should I post on social media? This question is posed by individuals from a personal as well as a business standing, pretty frequently.
I can’t emphasise how important it is to chose a good payment gateway for your online store from day one. These days, it’s easier than ever before to sign up for a payment gateway which also means you need to make sure you’re not signing up with the wrong one. There are a lot of payment gateways, locally and internationally, out there so I’ll be helping you understand how to choose a payment gateway in South Africa.
We recently ran a piece on the most relevant social networks for your business in 2016. Now that you have a handle on what social media platforms you need to be on, you should start to understand social media best practices and articulate areas that may be hindering you social media strategy. You may have invested a sizeable amount of time and money into your social media roll-out but you are not seeing much of a ROI. Read on as we shed light on the reasons why social media isn't working for your business.
Over time, a number of pre-built eCommerce solutions have allowed new businesses to quickly and effectively get their online stores off the ground. By “a number”, I mean hundreds of options have popped up over the years. To help you decide which will be best for you, here are 6 features to consider before choosing an eCommerce platform.
Digital is a very exciting space in South Africa and it continues to get more and more exciting every day. Moving your business online is not becoming a nice to have but an essential part of everyday business. One element of the digital space is selling products and services online mainly because of the convenience it offers consumers and the appeal of brands that offer it. Dealing with clients on a daily basis who want to launch an eCommerce store in South Africa made us realise people are craving information to help them get going.
Social media done the right way is going to strengthen your business' online presence, increase brand advocacy, improve your search ranking and connect you to your customers on a personal level. Too many brands waste valuable time and money by communicating on platforms that are not relevant in the South African market when social media has so many great opportunities. With half the year gone, let’s look at the most relevant social networks for your business in 2016.
One of the most important foundations of any marketing strategy is knowing exactly how much traffic your website is getting. The number of visitors going to your website allows you to see exactly how your lead generation efforts are working and allows you to make subsequent improvements. As a business owner, you may not know how to find out how many visitors are going to your website, so here are a few tips on finding out.
We get asked this question all the time and even get asked if we provide databases of email addresses. The thought is that the bigger the list the better for sales. If you find yourself asking if I should buy an email database then this post is for you.