The internet has become a global market and consumers have become more conditioned and opened to doing business online. Moving your business online brings about a host of advantages. The internet can work wonders for every aspect of your business profile. It is time to embrace the age of digital, move your business online and reap the rewards – here are a few tips that explain how.
A good starting point will be to set up a well-articulated and fully functional website (if you have not done so already). Think of your website as your company’s brand ambassador. You need to ensure that it has a great user experience and is aesthetically pleasing. If your website is not up to standard, it is very likely that potential clients could perceive your service delivery as the same. Then you should optimise your content according to what your customer will be searching for to ensure that you rank higher in search engines.
Your website needs to have a strong and compelling copy that answers probable questions. Copy should also exhibit your expertise and be educational, not promotional of your products and/or services.
Another important element to consider when you move your business online is for you to be able to create online demos. If your business offering allows for it, an online demo can be injected with incredible functionality when executed properly and show-off what your product or service can do.
Your website can include an eCommerce store that enables customers to make a purchase from the comfort of their home, office etc. There are several methods that strengthen the allure of your ecommerce store (E.g. content marketing – the act of marketing products via useful and engaging content which take both an extrinsic and extrinsic route). eCommerce platforms such as WooCommerce are great for small businesses as they enable you to run your online store without having high-level technical skill because they make provision for ease of use.
You could also create an interface on your site that enables customers to make an online booking. This feature could be vital for any business. You could also create an app derivative to compliment a service that you offer – E.g an app that allows you to make an order.
When you move your business online, don’t forget to include relevant social media channels. They are invaluable from a brand advocacy point of view and they can be very useful as a customer service channel.
Moving your business online, could be the best (and easiest) business decision you have ever made.