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strategic digital marketing

Strategic digital marketing: steps to success

In today’s generation, people have grown up embracing the world of digital consumption. It is the future of marketing and has proved more effective than traditional methods. Digital marketing methods are faster, practical, streamlined and versatile. The great thing is…

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Google display ad

Tips for designing a Google display ad

With the popularity of the internet and increased use of Google, online advertising has become a very popular communication tool. Whether it be, advertising your brand, promoting your product or generating leads, display advertising is a cheap and effective way…

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Paid search ads

Paid search ads: do they really work?

“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising…

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