In today’s generation, people have grown up embracing the world of digital consumption. It is the future of marketing and has proved more effective than traditional methods. Digital marketing methods are faster, practical, streamlined and versatile. The great thing is…
So you’ve decided to jump on the Black Friday bandwagon and give the people what they want – phenomenal Black Friday deals! Now that you have a few deals up your sleeve, how are you going to tell as many…
Some may argue that if you work for yourself then you don’t require digital processes like the ones that bigger businesses make use of. But that is simply not true. It is possible to work with minimal digital assistance, as…
Do you want your business to flourish in the digital age? Well, it’s pretty simple really – ensure that you have an online presence. Online marketing puts the business online, creates an online presence and builds brand reputation. Online marketing…
These days, there is an online store for almost everything in South Africa. If you run an ecommerce site then there is undoubtedly a lot of competition. For example, how does Faithful to Nature get more traffic than Fresh Earth?…
With the popularity of the internet and increased use of Google, online advertising has become a very popular communication tool. Whether it be, advertising your brand, promoting your product or generating leads, display advertising is a cheap and effective way…
Online provides small businesses with a great opportunity to advertise to their market without having to invest large amounts of money typical of other advertising options. Here are a few online advertising essentials to get your small business thriving in…
“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising…
Putting together a digital marketing plan can often be a very challenging task. One of the hurdles is to work out how much you need to plan on spending to reach the digital marketing business objectives that you have set…
Buzzwords regularly pop up (excuse the pun) in marketing, and it’s often difficult to determine which ones deserve your attention. Remarketing is more than just a buzzword. It has revolutionised digital marketing. So, it’s certainly something you should consider integrating…
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