Direct marketing remains a powerful way to communicate with your market. You can deliver emailers, automated or planned, with high open rates and content that interests recipients. It is also possible to send strategic SMSes (text and multimedia messages) to people who have opted in to receive communication via mobile devices, including handy reminders, competition links and unique offers or vouchers. Whatever the message is that you’re sending and tracking, we ensure it goes to the right people by assisting with database growth and maintenance, and the development of efficient customer relationship management (CRM) systems. Delivering the right content at the right time in the right place is our top priority.
Cookie popups can be seen on most South African websites. For good reason. South Africa has a strict policy on how personal data is used, stored and spread. The Protection of Personal Information Act, commonly known as POPIA, is widely…
So you’ve decided to jump on the Black Friday bandwagon and give the people what they want – phenomenal Black Friday deals! Now that you have a few deals up your sleeve, how are you going to tell as many…
If people don’t know about your Black Friday deals then they will visit every other store on Black Friday, except yours. If that happens you will be calling it Blue Friday. Whether you have a brick-and-mortar store or an online…
Sometimes things, like pandemics, force businesses to change the way they communicate with their clients. We all know that face-to-face wins the first prize when it comes to effective communication with clients. However, there are many great digital communication options…
For many businesses, the use of emails is simply for communicating. However, if you attach a well-designed, branded piece of artwork with some useful information then you have got yourself a powerful business marketing tool. A branded email signature can…
Digital direct marketing tactics are an excellent way of getting customers to your online store. Digital direct marketing is great for gathering new customers and for encouraging existing site users to return. Shopify classify direct marketing as: “Direct marketing is…
The world is changing. Fast. The pivotal question for all businesses is: what do we need to do to remain competitive? These days, businesses seem to be coming and going quicker than movies at the cinema. One non-negotiable for businesses…
The majority of people have access to emails. Emails are accessible on both smartphones and desktops. Email marketing statistics show that it has the highest return on investment (ROI) when compared to the other marketing channels. A business will send…
Email automation won’t save your actual life (I don’t think), but they can save you from the mind-numbing task of sending the same information over and over again. Once a potential lead, new customer or existing client is scheduled to…
Do you want your business to flourish in the digital age? Well, it’s pretty simple really – ensure that you have an online presence. Online marketing puts the business online, creates an online presence and builds brand reputation. Online marketing…
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