Putting together a Black Friday advertising campaign for online stores is not too different from creating any other advertising campaign. First off, we are defining an advertising campaign as “a planned series of advertisements that will be used in particular…
So you’ve decided to jump on the Black Friday bandwagon and give the people what they want – phenomenal Black Friday deals! Now that you have a few deals up your sleeve, how are you going to tell as many…
Do you want your business to flourish in the digital age? Well, it’s pretty simple really – ensure that you have an online presence. Online marketing puts the business online, creates an online presence and builds brand reputation. Online marketing…
Online provides small businesses with a great opportunity to advertise to their market without having to invest large amounts of money typical of other advertising options. Here are a few online advertising essentials to get your small business thriving in…
“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising…
I am sure everyone who has ever run Facebook ads has, at some point, cried out in frustration, “Why aren’t my Facebook ads working?” It can be extremely frustrating as you watch your budget dwindle away with little to no…
Buzzwords regularly pop up (excuse the pun) in marketing, and it’s often difficult to determine which ones deserve your attention. Remarketing is more than just a buzzword. It has revolutionised digital marketing. So, it’s certainly something you should consider integrating…
If you’re asking this question, you’ve probably just started doing some form of pay-per-click (PPC) advertising or maybe you’ve been doing it for a very long time. You know that measuring the effectiveness (ROI) of any form of advertising is important to any business owner. In this blog post, we will unpack a few ways to learn how well your PPC campaigns are doing and a few ways to improve results.
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