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How to get organic leads for your fitness facility

There is a growing trend (over a number of years already) on health, fitness and well-being. This is the perfect time to be running a fitness facility. However, it is important to note that even if you have a fantastic fitness facility that includes the most knowledgeable trainers and sophisticated equipment, you still need an edge over your competition. Here are three useful tips on how to attract organic leads for your fitness facility.

Start a fitness and workout blog

Create a blog that is powered by your fitness facility. It is important to understand that content is king and context is key. If you are able to produce quality content, you are going to attract targeted traffic which can in turn, lead to organic leads who are interested in your fitness facility. It is for that very reason, scores of brands have been implementing a content marketing approach with regards to their advertising efforts.

You will never run out of ideas for your blog as fitness comprises of a spectrum of different ideas and ways you can educate your users. Possible topics could focus on diets, training regimes, product reviews, recovery, injury management and so on.

The key here is to target your content specifically to your local audience and make it display your expertise and not your sales ability.

Get your fitness facility on social media

You should create relevant social media channels and consistently post content that resonate with your audience. You need to have a good handle on what appeals to your audience and what resonates with them.

That sort of insight can be gained when you’re listening to your audience on social media. You can also utilise social listening tools such as Hubspot to find out exactly what your audience wants and needs. When you gain the necessary insight, fashion your social posts accordingly.

You should also distribute your blog pieces via your social channels to increase their reach. If the posts or content are engaging and educational, you will soon align your brand or gym as a thought leader in the fitness realm. This means people will be more inclined to share your posts which is important part of increasing organic traffic.

Drive incentivised content and interaction

Create a competition or a giveaway that will interest your audience members. Perhaps you can ask a fitness related question and the first three people who answer it can win a gym membership, the prize will obviously depend on what you are able to accommodate. Be careful though, everybody likes free things, so more people are likely to participate including the people you don’t want. Target the competition and make it very relevant to your audience.

A well-designed incentive will increase traction on your website, blog and/or social media channels which will also increase the visibility and engagement of your brand – this ties back to quality targeted content. When brand visibility is increased and audience members go through your content, if it is relevant and engaging, they will most likely remember your facility and sign up if they are in the market for it.

These are just a few ideas to garner potential sign-ups. Get creative and think out of the box to drive organic leads to your fitness facility.

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Seagyn Davis

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