The answer to the question ‘do I need a blog for my business?’ is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don’t have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don’t, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.
Is blogging more trouble than it’s worth, though?
Blogging is easy; with intuitive sites like WordPress, you don’t need any technical knowledge to get started. All you need is a vision for what your business wants to achieve and, preferably, a target audience you’re going to aim your blogs at. You don’t need to blog every day – once or twice a week is fine, just ensure you keep up with it and post at similar times of the day or week, so your followers stay interested.
What does blogging do?
Blogging enables you to update your website with regular content, and that gives you a boost in terms of search engine rankings. The effect of this, as echoed by Right Mix Marketing, is an increase in web traffic and, hopefully, conversions. According to Right Mix, “once you accumulate 51 blog posts, blog traffic increases by 53%”. This then increases further, as you churn out more content.
Regularly posting quality, informative content also establishes your business as a thought leader in its industry, increasing the chances of other sites linking to yours. Backlinks are the most important element of SEO, as they allow Google, Bing and the like to determine that your site has something useful to offer to web users. Sharing your content across your social media channels can aid in tapping into new audiences, too.
Finally, blogging also helps with SEO, enabling you to include relevant keywords to target what your audience is searching for.
In 2016, you’re doing more harm to your business than good if you don’t have a blog. If you’re still in doubt as to the value regular content can add to your website, or you’re just unsure as to what you’d actually post if you set up a WordPress site, just take a look at these shining examples.