The main objective of having a blog on your website is getting more traffic, but the question our clients often ask is: “If we want more traffic, how often should my business blog?”
How often should my business blog?
There are no hard and fast answers and that’s because every business is different and each audience is different. Firstly, think about your objectives. Do you want to get more traffic quickly, or do you want to build a reputation as a thought leader in your industry?
If it’s rapid growth then you’re better off writing short, broad blog posts at least three times a week. If you want to develop your reputation, you may want to take a bit more time writing more considered posts that perhaps address issues facing your industry or your personal opinion on a particular aspect of doing business. Those types of posts can be written a bit more sporadically – perhaps once or twice per week.
It’s not always what you write, it’s also who you write for
Key to success in both those options though is ensuring you are attracting the right audience. This is done with the thoughtful use of keywords and phrases that relate to your business and are perhaps terms that your potential customers are looking for.
Gone are the days when you could just stuff an article with keywords to get traffic. Search engines like Google use complex algorithms to rate the quality of the content and how useful it is to the person searching. So make sure your posts serve a genuine purpose and have a level of insight that is worth the read.
Google will rank a well-written blog which updates once or twice a week, higher than a daily blog which simply copies content from elsewhere or makes little sense to the reader. The best way to approach blog writing is to simply regard search engines as just another part of your audience – don’t ignore them, but don’t ignore everyone else either.
So the answer to, “How often should my business blog?” is really, “Whenever you have something valuable to say to your reader.”