Businesses are turning into online stores left, right and centre. Covid-19 has been the push for both small and large businesses to evolve into online stores overnight. So is it time for your business to make the investment in turning…
While the transition from a brick-and-mortar shop to an online platform can feel like a big undertaking, with a little planning, research and guidance from yours truly, we can make your ecommerce journey as simple as possible. Here are six…
Ecommerce microcopy and calls to actions (CTA’s) are so often overlooked in the process of writing copy for an online store. Although ecommerce microcopy is so small and seemingly insignificant, it is actually vital to a smooth user journey. CTA’s…
Does having multiple product shots really make a difference on an online store? The answer is… of course it does! If you haven’t figured it out yet, product shots basically sell the product for you. Before people purchase any kind…
So you’ve hired the best photographer in town to take photos of all the products you sell on your online store. That’s great! But you’re only halfway there. Your spectacularly beautiful product photos will be useless if the copy relating…
The online shopping market is becoming more and more competitive, which means your company needs to constantly strive to deliver a better experience for your customers. Customers are inundated with new information and images, and it is up to you…
Retail at its root is selling products to consumers. If the goal for your retail business is to sell more products to more consumers, the idea of taking your retail business digital should make you really excited. Digital allows new…
Is your business a traditional brick-and-mortar retailer that hasn’t made its products available online yet? What are you waiting for? It’s time to start selling online! Here are five among many reasons why you should make the move as soon…
The greatest advantage of ecommerce is that you can sell things online all day, every day… yes, even while you’re sleeping. It’s like having a physical store open 24-7-365, but without all the costs. While you’re in la-la land, your…
A well-designed ecommerce website will guide users to the all-important checkout page to convert their sale. You don’t want to be shouting “Don’t go yet!” to an almost customer because of a poorly considered checkout design. By altering the custom…
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