Content marketing is the act of creating engaging content with the intention of driving profitable action for online success. It is a great way to establish brand loyalty. It refers to the creation of remarkable and relevant content, which draws people to your brand time and time again. Unlike other marketing, which screams for attention, content marketing attracts qualified prospects by answering questions and solving problems, which engenders brand trust and credibility. Potential customers find your business through channels like blogs, social media and search engines. It covers a broad range of marketing activities and digital touchpoints, as well as the efficient use of marketing automation.
Cookie popups can be seen on most South African websites. For good reason. South Africa has a strict policy on how personal data is used, stored and spread. The Protection of Personal Information Act, commonly known as POPIA, is widely…
More often than not, the main reason why a business doesn’t blog is because “there isn’t time”. However, we believe that once a business understands the value of adding strategic, valuable and SEO-driven content to their website then they will…
We’ve found that the hardest thing to get from clients who want to launch a new website is content. Website copy, in particular, is often not given enough attention in order to ensure the website is a success. What will…
So you’ve built a great website, and now you’re looking at it wondering where all the traffic is. That’s where understanding SEO (search engine optimisation) can come in handy. While development and design are the main building blocks to building…
We often get asked, “Do I have to update content on my website?” The short answer is, “Yes! Absolutely!” Let’s delve into the long answer to understand why it’s so important to keep your website content (that includes copy and…
Building an online presence is vital if you want to rank on Google – a place someone will find you, that is. I’m sure you have heard the joke that the best place to hide a dead body is on…
Video marketing can be impactful for any business. Videos are especially powerful on social media. Mobile devices are where the majority of social media users access the content, as it’s on-the-go and easy to access. Anyone can create a video,…
Writing blog articles is one thing. Ensuring people see and read your articles is another. Let’s take a look at some basic blog SEO (search engine optimisation) tips that will help you get your articles ranked higher on SERPs (search…
Search engine optimisation, or SEO, is fundamental to your business. With most of the world in lockdown, everything is happening online. COVID-19 means that everyone has to stay at home as much as possible. People aren’t going to events or…
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