4 fundamentals of writing a great blog post
Writing a well thought out and educational blog post is key in providing the kind of content your visitors want to read and share...
Infographics for content marketing dummies
If using infographics for content marketing is all very new to you, don’t stress. We put together a quick summary to get you up to speed. Infographics are a fantastic way to turn boring ‘traditional’ content marketing (i.e. blogs posts)…
Think outside the blog article box to generate leads
Without realising it, we can assume that blog articles equals content marketing. In fact, there is so much more to content marketing than simply writing blog articles. I mean, if blog articles were all there was to content marketing then…
Vlogging as an alternative to blogging for your business
Blogging has always been an option for business owners trying to build a following in order to sell products or services more effectively, However, this can become boring after a while of sitting and typing every month, week, or even…
Write blog posts easily: follow these 8 steps
We all know how it goes… you decide to write a blog post, you sit down and enthusiastically open your laptop. You immediately launch the editing programme, place your hands on the keyboard and then… nothing! Just your cursor on…
Why is it important to have a blog for business?
For your business to thrive in today’s digital world, you need a strong online presence. What is a good way of achieving this, you ask. The answer is by business blogging. For those of you that don’t know what business…
How web design impacts content marketing
There is no getting around the fact that web design impacts content marketing. Content marketing is fishing. Users are fishing for answers. You are laying out the bait for users to find. If content is the hook, the sharp piece…
The difference between organic and paid search
Our trusted source of information, known as Google, outputs the most relevant website content to the search query that is entered in the search bar. I’m sure you’ve noticed the results consist of two different kinds of sources – paid…
How SEO and content marketing work together
Do you know that song by Frank Sinatra that goes, “Love and marriage, love and marriage, go together like a horse and carriage”? Well, it might not rhyme as nicely, but you can definitely replace the love and marriage part…
Website content – A FREE step by step guide to help you get your content together
The website content you create and craft is key to your website's ultimate success. I cannot emphasise this enough. A website without content is of no value to anyone. What is the main purpose of a website? It is to…
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