Content marketing has proven its efficiency time and time again. It has brought many brands online success. If you’ve been wondering if it’s just a fad that will fade away, it looks like it’s here to stay. Well, at least…
Your digital brand is up and running, and it appears to be hunky-dory, but why are you not receiving the desired number of website visits? Perhaps you are overlooking the value that content marketing can add to digital media. Let's…
Perhaps you have a brand that you would like to market in a slightly different manner. Branded content marketing is an interesting option for your brand to pursue, as it could result in improved prominence, popularity and success for your…
Content marketing can be an incredibly powerful tool when used correctly. The web is literally packed with content, so standing out can be difficult... unless you create engaging and effective content that your intended audience will search for and find…
“Content is king” is a saying that has been going around for a little while now. But is content marketing still reigning over other marketing strategies? The short answer is: yes, content definitely is still king. But all kings need…
Thinking of a topic for your next blog isn't always straightforward. Any writer specialising in content marketing knows that in order for a blog to be successful it has to stand a decent chance of competing for keywords. There's no point writing a brilliant article on a subject that has saturated the market. Then again, it's not worth targeting obscure long-tail keywords in your content marketing. A fine line has to be drawn between competitiveness and readability. In this article, we're going to share how to strategically evaluate your blog ideas and research keywords for content marketing that are successful every time.
Images are essential when it comes to producing effective marketing and advertising material. Research has suggested that coloured visuals increase a person’s willingness to read a piece of content by 80%, while 65% of people say they are able to retain information far better when the copy is accompanied by an appealing image.
The main objective of having a blog on your website is getting more traffic, but the question our clients ask the most is: "If we want more traffic, how often should my business blog?"
So there you are with a brand new blog, all setup and ready to get your message out to the world. But what do you write? Where do you begin with writing that first blog post?
Whether you've been in the industry for years or you're a fresh new startup, good inbound marketing is the key to getting more customers in 2016. However, before you get going with a marketing strategy, it's useful to have a quick terminology go-to to ensure that you and your marketing team are speaking the same language. So, what are the ins-and-outs of inbound marketing lingo? Here's a quick glossary of the key terms:
Web Development
WordPress Development
App Development
Ecommerce
Server Infrastructure
Online Advertising
SEO
Social Media
Content Marketing
Direct Marketing
Strategy
Design