It’s important to focus on achieving optimised on-page SEO compliance with ever-evolving international best practices.
Search engine optimisation is the optimisation of a website’s technical architecture and content to maximise its organic or free traffic from search engines like Google and other search engines. It’s a strategic way of obtaining a higher ranking on a search engine results page (SERP). The closer your business is to the top, the more click-throughs you will see and the more business you will generate. Flicker Leap provides comprehensive and ongoing SEO for all our clients. Our team of gurus expertly optimise on-page and off-page SEO to secure constant traffic to your websites.
“Online advertising, and in particular search advertising, is more effective than traditional advertising in terms of overall sales impact, primarily due to the strength of its cross effect on the offline channel.”1 Paid search ads are the mainstay of the online advertising…
Google Analytics is an incredible tool. It is free to use, accurate and unbelievably powerful. To help you get the best out of Google Analytics, here are some common Google Analytics mistakes that people often make. 8 Common Google Analytics Mistakes…
A SERP, or search engine results page, is the page returned by search engines, like Google, when someone searches for a particular keyword. Websites interested in getting more traffic must strive to appear on page number one of search engines…
If you're looking for effective marketing solutions for your business, then it’s time to leap into the digital world. Digital marketing has been replacing many traditional forms of marketing, so being aware of all the digital marketing opportunities is crucial…
SEO is like a woman who has changed outfits… a lot. And women are a bit unpredictable at times. So how do you keep up with a woman’s needs when they always seem to be changing?
At the centre of all the SEO changes over the past decade is a move toward quality content. So, to continue the analogy, women, like SEO, just need one thing – quality. Everyone has tried to take shortcuts, but it’s always been about the quality of your website. Let’s look at seven areas where quality is important for SEO:
It’s not about how many inbound or outbound links you have. In the past you could perhaps get away with squeezing in as many links as possible without even checking them, but these days less is more. Links are still important for your SEO ranking, but quality wins over quantity. The links need to be relevant to your content, so don’t randomly link for no good reason. It’s also not going to help your cause if you repeatedly use the same links. Use diverse links that specifically apply to current content.
It’s also fundamental to ensure that there are no bad sites that are linking to your site. Be aware of misuse by constantly checking analytics. Although it may seem unfair because they are out of your control, Google will penalise you for low-quality links compromising your site. You need to disavow these links and do whatever you can to clean up low-quality links pointing to your site.
Having a HTTPS encrypted website is now pivotal to ranking performance. The extra “S” on a HTTP:// URL represents security. SSL (Secure Sockets Layer), the technology behind this security, ensures that the connection to your site is encrypted so that hackers cannot intercept your data. Google recently indicated a long-term plan to label all HTTP sites as non-secure, which will affect rankings drastically. So, one of the first steps to take toward improved SEO ranking is encrypting your website and investing in quality security.
Over time, Google has managed to tweak their search algorithm to promote sites that offer better user experiences. After all, that’s their aim – to provide their users with a better searching experience. Do whatever you can to give your website users a quality experience. Make it easy for them to enjoy spending time on your site and you will inevitably see an improved search ranking.
Using quality images on your website will not only aid in visual appeal, but it will also help your SEO ranking when you include relevant and descriptive alt text, image file names, captions and titles with every image. Although search engines can’t actually see images, they can read the alt text, image file names, captions and titles. By excluding this information you lose out on an opportunity to improve your ranking.
Nowadays, Google’s priority is to direct users to websites that are mobile-friendly, seeing as searches from mobile are now higher than desktop searches. In fact, you can even be penalised if your website is not optimised for mobile and other devices. It’s time to create a quality website experience for your users, no matter what device they are viewing your site on. Is your website responsive, i.e. does it adapt to the device on which it is being viewed?
Managing your website’s SEO isn’t difficult, but it is necessary. It shouldn’t be left to someone in IT and never thought of again. SEO requires quality management – someone who is dedicated to consistently assessing your website’s SEO strategy and ensuring that SEO best practices are being implemented.
Arguably the most critical consideration in your SEO strategy is ensuring that your website content is excellent. Quality, not quantity, should be your focus. If any of the content on your pages is too similar to another page on your website then Google will not include it in your website’s index. Even if a page is indexed, it doesn’t mean it will contribute to your SEO efforts. Google doesn’t favour sites that bombard users with reams of mumbo jumbo copy, irrelevant images and pointless audiovisual files. Before publishing content, ask yourself, “Does this help the user?”
So, you see, SEO is like a woman who may come across confused about its wants, but at the end of the day, it just needs one thing – quality. If you want to explore quality SEO for your website, set up a FREE telephonic or Skype call with us now:
There is often a lot of mystery around SEO (Search Engine Optimisation). Not only that, but SEO can make many cringe as they think about what it’s costing to maintain the idea of an SEO-optimised website. Maybe you’ve given SEO a nickname – Secretly Expensive Operation.
The truth is: SEO needn’t be an expensive secret mission. Essentially, SEO is optimising your site in order to rank higher on search engines, most notably Google. Doesn’t sound too complicated, does it? Let’s uncover some secrets in order to gain a better understanding of SEO. It’s time to push your website up a notch.
Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that.
Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you.
Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap!
Pay attention to your URLs and define URL structures that make sense to your website visitors. I’m sure you’ll agree that long URLs written in alien language ring SPAM alarm bells in your mind. Rather keep it simple. URLs have the potential to operate as a GPS by helping visitors understand where they are on the website and what content they’re consuming.
Abraham Maslow’s hierarchy of needs explains that safety is quite an important human motivating need. If you want to satisfy your visitor’s need for safety then it’s time to encrypt your website and protect them against hackers. Remember: Google’s focus is on the visitor’s needs, not your own as a website manager. Therefore, Google prefers HTTPS over HTTP websites. HTTPS sites are powered by SSL (Secure Sockets Layer), which makes it more secure than a standard HTTP site.
Meta descriptions provide the means whereby you can convince your visitors that your site will solve their problem. This is often your one chance to entice your readers to click on your website, instead of the hundred others that appear on the search result pages. Although Google says that meta descriptions don’t influence search rankings, they certainly help you separate yourself from other sites. But whatever you do, make sure your meta descriptions match the content that the visitor will be exposed to if he or she clicks on your site. The last thing you want to do is disappoint visitors and increase your bounce rate. That is a surefire way to get knocked down the list.
Digital marketing can be confusing. If you come from a traditional marketing background, it can be overwhelming to learn the digital marketing language. The best way to start learning a new language is to understand some of the key terms…
If you’re asking this question, you’ve probably just started doing some form of pay-per-click (PPC) advertising or maybe you’ve been doing it for a very long time. You know that measuring the effectiveness (ROI) of any form of advertising is important to any business owner. In this blog post, we will unpack a few ways to learn how well your PPC campaigns are doing and a few ways to improve results.
If you have a company, a product, offer a service or you are just trying to create a digital presence for yourself, you best be blogging. If you are following best practices and avoiding blogging mistakes like the plague, you would see the awesome value that having a blog renders. In fact, blogging is one of the cornerstones of content marketing. Does blogging consistently really matter? Well, yes it does.
The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.
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