Having a solid presence on social media is essential for brands, but it can be time-consuming. We manage strategies and accounts with engaging organic and paid content. We can also equip existing teams with specialised support.
Businesses can’t afford to be antisocial in the current digital climate. Social media refers to a growing list of online social communities and content-sharing networks, which afford the ability for individuals and businesses to digitally connect with one another. It enables people and brands to find and connect with others, share content and participate in online discussions. Our campaigns boost social presence and increase brand awareness significantly.
I am sure everyone who has ever run Facebook ads has, at some point, cried out in frustration, “Why aren’t my Facebook ads working?” It can be extremely frustrating as you watch your budget dwindle away with little to no…
It’s no secret that brands need to have a social media presence if they want to survive in today’s digital world. But it’s not enough to simply have social media accounts. You need to manage social media accounts or they…
We all remember the time when the # symbol was known as the number sign, and was more likely to be seen in a spreadsheet than on a social network, but the time has come to put this tiny symbol…
If you're looking for effective marketing solutions for your business, then it’s time to leap into the digital world. Digital marketing has been replacing many traditional forms of marketing, so being aware of all the digital marketing opportunities is crucial…
When it comes to social media, the first places we often think of are Facebook, Twitter and Instagram. Although a top contender in the grand scheme of platforms, many businesses put the image sharing site, Pinterest, much lower on their priorities list. It shouldn’t be this way though and it’s time to start adding it to your marketing strategies. Here’s why…
Traditional media channels used to communicate brand messages are essentially limited to television, radio, print (newspapers and magazines), cinema and outdoor (billboards and street pole ads). However, many of these channels aren’t viable or affordable options for smaller businesses. In addition, each of these channel’s audiences have changed significantly over the years and are perhaps not as effective in reaching the right people anymore. The huge advantage of all the social media channels now available to businesses is that they can offer additional avenues to expose the brand to targeted individuals – all of this at a fraction of the cost of traditional media channel communication. This is a list of five social media channels that your business should definitely consider using:
Images are essential when it comes to producing effective marketing and advertising material. Research has suggested that coloured visuals increase a person’s willingness to read a piece of content by 80%, while 65% of people say they are able to retain information far better when the copy is accompanied by an appealing image.
Constant email marketing, sms marketing, sales calls and now even social media has become a spammers paradise and we all hate spam! No one wants to be ‘that friend’ who constantly posts on social media and you definitely don’t want to be the business that does it either! So the question is… how often should I post on social media? This question is posed by individuals from a personal as well as a business standing, pretty frequently.
We recently ran a piece on the most relevant social networks for your business in 2016. Now that you have a handle on what social media platforms you need to be on, you should start to understand social media best practices and articulate areas that may be hindering you social media strategy. You may have invested a sizeable amount of time and money into your social media roll-out but you are not seeing much of a ROI. Read on as we shed light on the reasons why social media isn't working for your business.
Social media done the right way is going to strengthen your business' online presence, increase brand advocacy, improve your search ranking and connect you to your customers on a personal level. Too many brands waste valuable time and money by communicating on platforms that are not relevant in the South African market when social media has so many great opportunities. With half the year gone, let’s look at the most relevant social networks for your business in 2016.
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