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Google Ads

A beginner’s guide to Google Ads: get started now

NOW is always the best time to get started with online advertising. And when it comes to online advertising, a great place to begin is with Google Ads – Google’s online advertising platform. Google Ads make it very easy for anyone to advertise their business quickly and effectively online. Here is a beginner’s guide to Google Ads, so that you can indeed get started NOW!

Why Google Ads?

Google Ads will enable you to target and reach new people, which will inevitably grow your business as more people get exposed to your business and what it has to offer. With Google Ads it is easy to create fantastic adverts for your business that convert your investment into wonderful things for your business, e.g. improved brand awareness, increased sales, more leads, etc.

How does it work?

It’s simple. You supply Google with a list of keywords that you think people will search for when looking for a business like yours. Your Google Ads will then be shown to anyone who searches these terms that are related to your business, as well as when they are on websites with content that relates to your business. For example, if you are in the business of making cupcakes that are personalised for each order then “personalised cupcakes” could be one of your keywords.

Now you’re probably wondering what happens if multiple businesses choose the same keyword. It works as an auction and calculates an Ad Rank score for every ad in the auction. This score determines whether your ads are approved to be flighted and what their position will be (the higher the rank, the better and higher the position).

How much does it cost?

Google Ads operates with CPC (cost-per-click) bidding, so money only comes off when someone actually clicks on your ad. You can set a limit as to how much you would pay for a click. You can also determine a daily Google Ads budget.

So you see, it’s a lot more straightforward and cost-effective than you may have originally assumed. Why not give it a try? Visit the page now. If you still have a few questions or if you would like assistance in getting started with online advertising, don’t be shy to contact us.

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Louise is the write woman to be the Marketing Manager at Flicker Leap.

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