When people hear the word “auditing” they associate it with being a long, monotonous process. It’s true. Auditing can be just that. However, if a content audit is done on your website annually then it will not be too tedious…
Without realising it, we can assume that blog articles equals content marketing. In fact, there is so much more to content marketing than simply writing blog articles. I mean, if blog articles were all there was to content marketing then…
Blogging has always been an option for business owners trying to build a following in order to sell products or services more effectively, However, this can become boring after a while of sitting and typing every month, week, or even…
We all know how it goes… you decide to write a blog post, you sit down and enthusiastically open your laptop. You immediately launch the editing programme, place your hands on the keyboard and then… nothing! Just your cursor on…
For your business to thrive in today’s digital world, you need a strong online presence. What is a good way of achieving this, you ask. The answer is by business blogging. For those of you that don’t know what business…
There is no getting around the fact that web design impacts content marketing. Content marketing is fishing. Users are fishing for answers. You are laying out the bait for users to find. If content is the hook, the sharp piece…
Do you know that song by Frank Sinatra that goes, “Love and marriage, love and marriage, go together like a horse and carriage”? Well, it might not rhyme as nicely, but you can definitely replace the love and marriage part…
The website content you create and craft is key to your website's ultimate success. I cannot emphasise this enough. A website without content is of no value to anyone. What is the main purpose of a website? It is to…
A business blog is one of the easiest ways to promote your business. It is a cost-effective way to promote your business, as it can lead to more sales. It is also a brilliant way to connect with your customers…
Instagram is a powerful social media platform. As a small business, you can begin using Instagram as a visual way to connect with your followers. It’s quick to add photos, followed by a creative filter, a few effective hashtags and…
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