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SEO

Why SEO won’t give you instant website results

When thinking about any promise made to you to gain instant website results, here's an analogy: imagine you are at the foot of a ladder and want to get to the top. There are a couple of ways to get there. One is by steadily climbing each rung, making sure you are established before putting your foot up to the next one. The second option, if you are fit and bold enough, is to jump from bottom to top. You've reached your destination (or goal) that much more quickly. However, you might feel slightly unsteady, and decide to step down a rung until you are comfortable. Sadly, all the rungs have been removed by someone who reckons you'd never need them, and so you crash back to the ground.

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