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Why you can’t become a SERP success overnight

A SERP, or search engine results page, is the page returned by search engines, like Google, when someone searches for a particular keyword. Websites interested in getting more traffic must strive to appear on page number one of search engines…

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PPC advertising

Is PPC advertising working for me?

If you’re asking this question, you’ve probably just started doing some form of pay-per-click (PPC) advertising or maybe you’ve been doing it for a very long time. You know that measuring the effectiveness (ROI) of any form of advertising is important to any business owner. In this blog post, we will unpack a few ways to learn how well your PPC campaigns are doing and a few ways to improve results.

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