December is a busy time for shopping. But the consumer's behaviour has changed over the years. Instead of rushing to the shops to make purchases before Christmas, consumers check on their phones on websites and social media platforms for the…
The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing.…
HubSpot, a thought leader and inbound marketing service provider, have for years promoted what they call the funnel. A process for generating business leads and managing marketing and sales leads. However, in recent months this process has been replaced with…
Video has become very important to businesses. Don’t get left behind! Start using video for content marketing, social media and more. People want to see what your business is about and they want to be part of the everyday goings-on…
It is always so exciting to see your logo in ‘real life’, printed and applied across a range of mediums. The problem is that sometimes a logo looks great at the size it is created at, but a little bit…
It’s time to clean up your act. So here's to cleaner social media accounts and getting more active on them! Stop putting it off any longer. Social media platforms nowadays are as good as having an updated website. Most people…
Why does your company need to invest in a corporate identity (CI) design document? (If you are not even sure what a CI design document is, then have a look at this post. All professional brands that are serious about…
A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it…
Having a blog is advantageous for any company, but the challenge is sourcing quality content for your company’s blog. Fortunately, each one of your employees is a great candidate for the role of blog article author. This, however, is something…
Charles Mackenzie, Head of Digital Marketing at Flicker Leap gave an overview of search engine marketing, why SEO is important and how you can practically implement it on WordPress. The discussion included practical tips on how to implement more advanced on-page SEO…
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