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What is the Difference Between Organic and Paid Search?

There is a range of terms used in digital marketing and they can definitely be overwhelming the first time you’re introduced to a lot of them. Two of these terms are organic search and paid search, both of which are major role players in quite a few digital marketing strategies. So, what is the difference between organic and paid search? You can immediately see that they both are related to search but what sets them apart.

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Is SEO a waste of money?

Search Engine Optimisation (SEO) has been a buzz phrase for many years already. There’s even an entire industry that focuses just on SEO. Depending on your goal and ambitions, SEO can quickly absorb massive amounts of your marketing budget. This makes a lot of marketing managers and business owners wonder if SEO is a waste of money or not? Let me try answer that for you with a quick “why”, “what” and “how”.

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Top tips to boost SEO for Johannesburg-based businesses

Johannesburg is widely regarded as the business hub of South Africa. A competitive market demands that businesses always bring their A-game. Johannesburg businesses need to be on point with their marketing efforts and that includes their search engine optimisation (SEO) execution. In this piece we will look at some effective tips to boost SEO for Johannesburg based businesses.

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Why long-tail keywords attract quality website leads

The SEO game is in constant transition as it is often undergoing various changes to improve the relevancy of search results. This has been happening to a point that even devout SEO specialists have a hard time keeping up to date with all the changes. However, despite the constant changes, one can’t dispute the fact that making use of long-tail keywords will attract quality leads.

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Get better search results for Johannesburg businesses

Search engines such as Google are continually improving the way they create their search results. They’re increasingly making sure that the results they show their users are relevant and in context to what they’re looking for. One of these improvements is local search.

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Looking to add SEO to your lead generation toolset in 2016?

Search engine optimisation (SEO) is a powerful way to attract people to your website and in-turn generate leads and customers. Over the years the SEO landscape has changed considerably and as it has changed businesses have had to change their SEO strategies to make sure they stay relevant and on top of those search rankings.

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