Putting together a digital marketing plan can often be a very challenging task. One of the hurdles is to work out how much you need to plan on spending to reach the digital marketing business objectives that you have set…
Buzzwords regularly pop up (excuse the pun) in marketing, and it’s often difficult to determine which ones deserve your attention. Remarketing is more than just a buzzword. It has revolutionised digital marketing. So, it’s certainly something you should consider integrating…
If you're looking for effective marketing solutions for your business, then it’s time to leap into the digital world. Digital marketing has been replacing many traditional forms of marketing, so being aware of all the digital marketing opportunities is crucial…
Digital marketing can be confusing. If you come from a traditional marketing background, it can be overwhelming to learn the digital marketing language. The best way to start learning a new language is to understand some of the key terms…
If you’re asking this question, you’ve probably just started doing some form of pay-per-click (PPC) advertising or maybe you’ve been doing it for a very long time. You know that measuring the effectiveness (ROI) of any form of advertising is important to any business owner. In this blog post, we will unpack a few ways to learn how well your PPC campaigns are doing and a few ways to improve results.
For far too long, conventional wisdom has taught us that the full extent of putting your brand out there typically entailed investing in some ostentatious advertisements for television, radio, magazines, newspapers, etc. However, with the advent of the digital era, more dimensions to the brand game have emerged and it continues to evolve. To stay ahead of the pack, creating content for your brand, especially around the persona of the brand, is key to creating brand success.
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