The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing.…
Yes, every business should have a website. Yes, even B2B (business-to-business) organisations. What we always forget is that, at the end of the day, it’s individuals in businesses making the purchase decisions. And how do individuals research their purchases these…
Whether your B2B (business to business) company is new or old, email marketing is definitely a tool that can assist you in attaining more leads. Email marketing is, in fact, an element of direct marketing, which involves talking directly to…
Will WordPress work for my B2B website? Yes. If your business has the budget to develop a bespoke solution from the get-go, there are benefits of selecting this route. Here are 5 ideas that require bespoke development. But even if…
The brick and mortar approach definitely has its place but to stay competitive in an already competitive market, your business needs a bolstered online approach. In order to stay relevant, you need to embrace change and technology. Here are four great tips that will do wonders for your online presence and help you get your business discovered online.
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