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B2C vs B2B marketing

B2C vs B2B marketing: different approaches

The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing.…

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great B2B website

What should a great B2B website look like?

Yes, every business should have a website. Yes, even B2B (business-to-business) organisations. What we always forget is that, at the end of the day, it’s individuals in businesses making the purchase decisions. And how do individuals research their purchases these…

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