The importance of a solid, functional and aesthetically pleasing website is immense. In many instances, it is the virtual connect-the-dot between you and your potential clients. In the present era of bolstered tech, almost everybody will resort to doing their fieldwork online before making a purchase. If your business already has a website – congratulations for recognising its importance. While it is important to have a good website, there is so much more to the bigger picture. You need to cultivate a deep-seeded insight about what your website needs, over and above its construction. The following is needed to compliment your website and make it more efficient.