Have you ever thought about where good ideas come from? How about the best way to get good ideas? Or even effective brainstorming methods to get ideas flowing? Here are some of the smartest brainstorming methods that I think will…
Gone are the days when social media was just for personal use. If businesses do not have some kind of social media presence, whether it’s on one channel or many, there’s a problem. Being on social media has become as…
Whatever rung you occupy on the corporate ladder, it is essential to keep one eye on the competition. Operating your business blindly only hurts your own performance, and watching out for what your competitors are up to is a great…
A new startup is exciting. You've found a gap in the market and you can’t wait to fill it (and make some money in the process). You may or may not have seen something similar to your product before, but…
Craig, a family friend and mentor, always used to tell me, “If you want to make money, find a problem and solve it”. Is your business idea the solution to a problem? Let’s delve into this and other questions to…
Imagine for a moment that your company is a rugby team. After all, things can sometimes get a little intense on the business field. If we run with this metaphor then all companies should be having strategic team talks at…
The advantage of a 360-degree digital solutions agency is that they can provide clients with a full spectrum of services. A lot of digital agencies are strong in development or in marketing, but it’s rare to find an agency that…
Your product or service could be outstanding, but in order for your business to be a success, you need to be able to locate your audience. If you are just targeting everybody, you could be spamming some, annoying others and your message could be getting lost in the crowd. The starting point of a good business strategy would be to locate your target audience. Here are some points to consider when identifying your target audience.
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