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strategic digital marketing

Strategic digital marketing: steps to success

In today’s generation, people have grown up embracing the world of digital consumption. It is the future of marketing and has proved more effective than traditional methods. Digital marketing methods are faster, practical, streamlined and versatile. The great thing is…

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business vision

The importance of a business vision in 2020

Having a vision is important, whether it’s a personal vision or business vision. A vision is usually a statement (preferably written down) that paints a picture of the desired future a person or business wants to see. If there is…

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Generating business leads

Take the friction out of generating business leads

HubSpot, a thought leader and inbound marketing service provider, have for years promoted what they call the funnel. A process for generating business leads and managing marketing and sales leads. However, in recent months this process has been replaced with…

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