Strategy is fundamental to us! We don’t just do things for the sake of it. The strategic thinkers at Flicker Leap challenge the status quo to determine strategic objectives, create solutions, implement plans, measure results and refine strategies. What direction is your business going in and do you have a plan?
Strategy is one of those words that gets bandied about in business, but is all too often forgotten about in the busyness of day-to-day work. Business plan development is necessary, but how is it practically implemented? We know it’s important to have an overall aim in mind, but putting out the fires directly in front of us inevitably takes precedence.
Do you have a great business idea and looking to develop that idea into something extraordinary, but you don’t know where to begin? Allow this article to guide you on getting started with a new brand. Your brand identity is…
Right, so you’ve made use of various marketing resources that have resulted in your online store acquiring new customers. The question is: how do you retain these customers? Many businesses focus on attracting new customers and completely forget about their…
The key to business growth and development in the digital age is business process automation. Trying to continue doing things in a manual manner is impractical and nonsensical, and it is certainly not cost-effective. If you’re looking for ways to…
Digital is the name of the game in business these days. If your business isn’t digital then you’re on your way out. But rather than being afraid of all things digital, and avoiding it like a person at the mall…
The target market always affects the approach taken in marketing. This is certainly true when it comes to business-to-consumer (B2C) and business-to-business (B2B) companies. With this in mind, there are a few differences when looking at B2C vs B2B marketing…
HubSpot, a thought leader and inbound marketing service provider, have for years promoted what they call the funnel. A process for generating business leads and managing marketing and sales leads. However, in recent months this process has been replaced with…
You might have the perfect app that you’ve just launched or you might have an established application whose growth has plateaued and now you’re looking for some growth. In fact, you’re looking for some exponential growth to start giving you…
A basic CI design document will form the base of how your logo and brand are applied. As your brand develops and evolves, you will make tweaks and changes and add new and exciting ways of applying your original concept…
Why does your company need to invest in a corporate identity (CI) design document? (If you are not even sure what a CI design document is, then have a look at this post. All professional brands that are serious about…
A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it…
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