online store copywriting Archives

What copywriting mistakes are causing you to lose sales

23rd July 2019
Content Marketing, Ecommerce

You’ve probably been down this road if you have an ecommerce site. You spend countless hours checking for any copywriting mistakes and changing what you need to. You then check again to see if your products look good and your…

Ecommerce Microcopy and CTA’s: Getting it write

16th July 2019
Content Marketing, Ecommerce

Ecommerce microcopy and calls to actions (CTA’s) are so often overlooked in the process of writing copy for an online store. Although ecommerce microcopy is so small and seemingly insignificant, it is actually vital to a smooth user journey. CTA’s…

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