Once you have your homemade Christmas gifts ready to sell, the tricky part is actually selling them. If you have dreams of big business, going online as soon as possible is a great way to get your homemade gifts in consumers’ hands quickly. Here is an action plan to sell homemade Christmas gifts online.
6 things to do to sell homemade Christmas gifts online
Set up as many (or few) social platforms you decide to use as sales tools. Brand them and include photos and videos to showcase your gifts. Great images of your products on social media and on your website are really important – here is a little more on that topic. Make sure you provide all the details: what your products are, what makes them special and where to get them. Even if you are taking manual orders via email, make sure people can buy from you as easily as possible. Social is also a great tool to do some market research and get some nice insights into your audience.
Find a platform
This is where you need to make some big decisions! The internet has opened the B to C market right up by offering myriad ways to sell online. Here are some options to consider:
- Hellopretty – a South African online marketplace for local designers and artisans.
- Facebook Marketplace – a digital marketplace where you can sell items to Facebook users in your area. This is ideal if you are looking at delivering your products personally, although security can be a concern.
- Shopify – an ecommerce platform which allows you to set up a domain and an online store.
- A basic WooCommerce store on a WordPress website – this option gives you the most control over your website and its content, payment and shipping options.
Once you have a platform to sell your gifts on, you should receive guidance on getting your money safely. Make sure you read all the terms and fees information before you sign a contract or make any decisions.
Depending on what your Christmas gift is, this could be a tricky thing! If it’s edible, it maybe shouldn’t go through the post office. If you set a small delivery radius, you can even deliver yourself. Christmas comes with a whole lot of rush and hustle, so getting customers their orders on time is going to need to be a top priority.
Shout it out
Now that you have gifts, a social presence, an online platform, a means to get paid and a way to get your product delivered, start marketing! Put some budget into Facebook or Instagram marketing to get people buying!
Once the Christmas rush is over, you should have a database of actual customers. With exactly 12 months until Christmas, you can start preparing for bigger and better sales next year.
Get your gifts online and available as soon as possible so that you can start selling now. A year is a long time to wait for Christmas to come again so that you can sell homemade Christmas gifts online.