A CI or corporate identity design document is like your business’s passport book. It defines what your brand looks like, gives its full name and particulars, and says who it is married to, where it has been and where it…
Why does your company need to invest in a corporate identity (CI) design document? (If you are not even sure what a CI design document is, then have a look at this post. All professional brands that are serious about…
A basic CI design document will form the base of how your logo and brand are applied. As your brand develops and evolves, you will make tweaks and changes and add new and exciting ways of applying your original concept.…
It is always so exciting to see your logo in ‘real life’, printed and applied across a range of mediums. The problem is that sometimes a logo looks great at the size it is created at, but a little bit…
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