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target audience

Identifying your target audience: 5 pointers

Your product or service could be outstanding, but in order for your business to be a success, you need to be able to locate your audience. If you are just targeting everybody, you could be spamming some, annoying others and your message could be getting lost in the crowd. The starting point of a good business strategy would be to locate your target audience. Here are some points to consider when identifying your target audience.

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