Digital Marketing is our thing. We generate insightful content and PPC plans utilising the digital marketing channels best suited to client-specific objectives and target audiences to generate brand awareness and new business. This includes web, mobile, email marketing and more.
Advertising isn’t dead
Marketing your business is central to success, and digital marketing is a key channel in which to feature your brand. We design impactful display adverts for the web that build into striking brand awareness campaigns. Lead generation is a primary part of our profession, so we find all the digital places where your market spends most of its time and promote your products or services there.
In conjunction with traditional digital advertising, we actively participate in PPC (pay per click) advertising, which is a form of paid-for online advertising used by search engines, social media platforms and other mediums. In most instances, advertisers will only pay when a user clicks on an advert, but PPC can also apply to other payment models, such as paying for impressions or conversions. The huge advantage of PPC advertising is that you can be quite specific about who you target your content to. Our campaigns have assisted a broad range of clients, from startup to established business, in reaching the right people, piquing their interest and converting them into consumers. The Flicker Leap PPC staff are Google Adwords certified and operate according to international best practice.
Inbound is the “in" thing
Display advertising is effective in building and reinforcing brand awareness, whereas inbound marketing is a great way to establish brand loyalty. Inbound marketing refers to the creation of remarkable and relevant content, which draws people to your brand time and time again. Unlike outbound marketing, which screams for attention, inbound marketing attracts qualified prospects by answering questions and solving problems, which engenders brand trust and credibility. Potential customers find your business through channels like blogs, social media and search engines. Inbound marketing covers a broad range of marketing activities and digital touchpoints, as well as the efficient use of marketing automation. Automated marketing is the use of digital marketing software that delivers automated or predetermined marketing communication across multiple marketing channels in a way that attracts, converts, closes and delights. We provide our clients with bespoke inbound marketing plans that utilise the most appropriate channels for your business and recognise a person’s stage in the purchase cycle. Delivering the right content at the right time in the right place is our top priority.
Communication is key
Email marketing often forms part of inbound marketing, and it remains a powerful way to communicate with your market. Flicker Leap are well-known for delivering emailers, automated or planned, with high open rates and content that interests recipients. We also send strategic SMSes (text and multimedia messages) to people who have opted in to receive communication via mobile devices, including handy reminders, competition links and unique offers or vouchers. Whatever the message is that you’re sending and tracking, we ensure it goes to the right people by assisting with database growth and maintenance, and the development of efficient customer relationship management (CRM) systems.