Digital Insights

This is the age of technology. This notion is heavily substantiated by the fact that technology is in a perpetual state of evolution. With the technological advancements that we have encountered in recent years, it is safe to say that the point that we are at right now, closely resembles a notion of if you can think it, you can build it. In order to stay relevant, technology has to be embraced. Technology plays an important role in the success of your business.

The importance of a solid, functional and aesthetically pleasing website is immense. In many instances, it is the virtual connect-the-dot between you and your potential clients. In the present era of bolstered tech, almost everybody will resort to doing their fieldwork online before making a purchase. If your business already has a website – congratulations for recognising its importance. While it is important to have a good website, there is so much more to the bigger picture. You need to cultivate a deep-seeded insight about what your website needs, over and above its construction. The following is needed to compliment your website and make it more efficient.

There is so much more to blogging than most actually realise. Maintaining a successful blog can be a mammoth undertaking if you don’t have the know-how. Check out these top tips for bloggers, take them into consideration and before you know you could have a cultesque online following.

Creativity is what sets you or your brand aside from the other guy. It makes things stand out and is a fantastic way to garner attention. Every so often, now and again, we tend to hit a stumbling block when it comes to thinking of fresh and interesting ideas. Have a look at these five tips to stay creative and get back on that track to greatness.

If you are like most people, you probably enjoy posting a regular status update – it could be a rambling or something of value. While that is all good and well, everybody has Facebook friends who exhibit tendencies that can be really irritating. Here are some annoying Facebook habits that we have all been exposed to and possibly are guilty of…

Social media is an engineered wave that has hit us like a ton of digital bricks. We adore it because of its real-time persona and its incredible interaction capabilities. The bigger picture is, it is so much more than just a tool to rant about a bad day or to keep abreast of trends. It can do wonders to bolster your brand or company – check out these five social media tips for business.

These days, content marketing is a popular buzzword in the marketing sector. This marketing method serves to attract an audience via a precisely planned content marketing strategy. People in the loop have recognised the immense value that this effective strategy brings to the media table.

For far too long, conventional wisdom has taught us that the full extent of putting your brand out there typically entailed investing in some ostentatious advertisements for television, radio, magazines, newspapers, etc. However, with the advent of the digital era, more dimensions to the brand game have emerged and it continues to evolve. To stay ahead of the pack, creating content for your brand, especially around the persona of the brand, is key to creating brand success.