Search engine optimisation (SEO) is a powerful way to attract people to your website and in-turn generate leads and customers. Over the years the SEO landscape has changed considerably and as it has changed businesses have had to change their SEO strategies to make sure they stay relevant and on top of those search rankings.
The internet has become a global market and consumers have become more conditioned and opened to doing business online. Moving your business online brings about a host of advantages. The internet can work wonders for every aspect of your business profile. It is time to embrace the age of digital, move your business online and reap the rewards – here are a few tips that explain how.
One of the first steps to getting more customers is to start generating more leads. There are many ways that companies generate these leads including more traditional methods like TV / radio adverts, mass mailing and cold calling. Whilst these methods still have their place we would like to share a 5 simple methods that have worked for us.
The advent of the digital age is here to stay because of the immense effect and influence it has on consumers. A price-tag cannot be attached to the importance of your business being discovered online – digital paints a fuller picture easier.
The brick and mortar approach definitely has its place but to stay competitive in an already competitive market, your business needs a bolstered online approach. In order to stay relevant, you need to embrace change and technology. Here are four great tips that will do wonders for your online presence and help you get your business discovered online.
WordPress can lay claim to powering more than 24% of the web. It can be best described as an online, open source website creation tool, written in PHP. It is widely revered for being one of the easiest and most powerful blogging and content management system (or CMS) on the market. It is open source – this means that the source code of the software enables the user to study, modify and experiment with it at leisure.
On that note, here are a few South African websites that have been built by this popular web creation tool.
Your website is your business' most critical marketing asset. But here's the problem... it's leaking traffic, leads and revenue right now.
So how do you stop your website from losing valuable opportunities and turn it into a revenue generating marketing tool?
There's some basic rules to making sure that your website is working for you and that it's getting the results that you expect. This is why we've created a FREE guide for the 25 must-have for every website to generate traffic, leads and sales.
What does the guide give you access to?
- Essential SEO advice to increase traffic
Important design tips to reduce bounce rates
Content creation ideas for engaging visitors
- Best practices for converting traffic into leads
We are continuing our series on WordPress performance and in the post we will be focusing and a few actionable tips on getting your WordPress website optimised and running a lot faster. Let's just have a recap.
We have decided to start a series on speeding up that faithful WordPress blog / website so that it loads quickly and retains those precious visitors you're aiming to get. We think that this may be one of the most important factors in converting visitors into paying clients (in what ever way the transaction is). It will be a 4 part series starting with an introduction (this post), moving to the how-to guides and then finishing with an advanced post. This will be released over the next few weeks or so.
The core development team have been hard at work to bring you the latest version of the open source software. These updates seem to be coming in thick and fast as the team that commits the updates gets bigger and move toward a more agile workflow.The latest version, dubbed Benny, is packed with the usual security patches and bug fixes however there is a few neat little features that are a must have for content creators and developers alike. Here are a few that we think you should upgrade for (if you haven't already):
Blogging is one of the most efficient ways to get your message out there. There is an aggressively burgeoning number of blogs that pop up daily. While there are scores and scores of blogs that populate the internet, only a few of them garner significant attention. Up your game by ensuring that you avoid these common blogging mistakes by any means necessary.
Your product or service could be outstanding, but in order for your business to be a success, you need to be able to locate your audience. If you are just targeting everybody, you could be spamming some, annoying others and your message could be getting lost in the crowd. The starting point of a good business strategy would be to locate your target audience. Here are some points to consider when identifying your target audience.
Posting organic content that goes viral is highly beneficial, It will give your company or brand a fantastic amount of exposure… So you have great content but it still seems to be garnering a less than significant amount of attention on various social media platforms. It could be that you are making some critical errors that are hampering your chances of virality. While even well drafted content is never guaranteed to boost your chances of virality, there are certainly steps that you can implement to improve the chances of your content becoming a hit on social media. The following infographic presents a few possible reasons for why your content is not going viral.
This is the age of technology. This notion is heavily substantiated by the fact that technology is in a perpetual state of evolution. With the technological advancements that we have encountered in recent years, it is safe to say that the point that we are at right now, closely resembles a notion of if you can think it, you can build it. In order to stay relevant, technology has to be embraced. Technology plays an important role in the success of your business.
The importance of a solid, functional and aesthetically pleasing website is immense. In many instances, it is the virtual connect-the-dot between you and your potential clients. In the present era of bolstered tech, almost everybody will resort to doing their fieldwork online before making a purchase. If your business already has a website – congratulations for recognising its importance. While it is important to have a good website, there is so much more to the bigger picture. You need to cultivate a deep-seeded insight about what your website needs, over and above its construction. The following is needed to compliment your website and make it more efficient.
There is so much more to blogging than most actually realise. Maintaining a successful blog can be a mammoth undertaking if you don’t have the know-how. Check out these top tips for bloggers, take them into consideration and before you know you could have a cultesque online following.
Creativity is what sets you or your brand aside from the other guy. It makes things stand out and is a fantastic way to garner attention. Every so often, now and again, we tend to hit a stumbling block when it comes to thinking of fresh and interesting ideas. Have a look at these five tips to stay creative and get back on that track to greatness.
If you are like most people, you probably enjoy posting a regular status update – it could be a rambling or something of value. While that is all good and well, everybody has Facebook friends who exhibit tendencies that can be really irritating. Here are some annoying Facebook habits that we have all been exposed to and possibly are guilty of…
We are living in an age where many cannot resist the urge to document their thoughts, pronouncements and microscopic movements on social media platforms. Sometimes these posts are done on a daily basis but for social media fiends, this may occur throughout the day. Online disinterest, in that “epic” sandwich you made at midnight or your early morning craving for a cappuccino, is not going to deter one from posting about it. Social media can be loads of fun but tread lightly – it can cost you your job.
Social media is an engineered wave that has hit us like a ton of digital bricks. We adore it because of its real-time persona and its incredible interaction capabilities. The bigger picture is, it is so much more than just a tool to rant about a bad day or to keep abreast of trends. It can do wonders to bolster your brand or company – check out these five social media tips for business.