Whether you've been in the industry for years or you're a fresh new startup, good inbound marketing is the key to getting more customers in 2016. However, before you get going with a marketing strategy, it's useful to have a quick terminology go-to to ensure that you and your marketing team are speaking the same language. So, what are the ins-and-outs of inbound marketing lingo? Here's a quick glossary of the key terms:
The answer to the question 'do I need a blog for my business?' is, surely, yes. A blog allows you to attract new customers, inform clients about new products in your business and establish a platform to communicate to your target audience. If you don't have a blog, you should contemplate setting one up, as your competitors could soon start to run away with your market; a recent study by Hubspot suggested that companies who blog receive 97% more links to their site than those that don't, enabling them to appear higher in the search engine rankings and, therefore, attract more traffic.
Constant email marketing, sms marketing, sales calls and now even social media has become a spammers paradise and we all hate spam! No one wants to be ‘that friend’ who constantly posts on social media and you definitely don’t want to be the business that does it either! So the question is… how often should I post on social media? This question is posed by individuals from a personal as well as a business standing, pretty frequently.
I can’t emphasise how important it is to chose a good payment gateway for your online store from day one. These days, it’s easier than ever before to sign up for a payment gateway which also means you need to make sure you’re not signing up with the wrong one. There are a lot of payment gateways, locally and internationally, out there so I’ll be helping you understand how to choose a payment gateway in South Africa.
We recently ran a piece on the most relevant social networks for your business in 2016. Now that you have a handle on what social media platforms you need to be on, you should start to understand social media best practices and articulate areas that may be hindering you social media strategy. You may have invested a sizeable amount of time and money into your social media roll-out but you are not seeing much of a ROI. Read on as we shed light on the reasons why social media isn't working for your business.
Social media done the right way is going to strengthen your business' online presence, increase brand advocacy, improve your search ranking and connect you to your customers on a personal level. Too many brands waste valuable time and money by communicating on platforms that are not relevant in the South African market when social media has so many great opportunities. With half the year gone, let’s look at the most relevant social networks for your business in 2016.
One of the most important foundations of any marketing strategy is knowing exactly how much traffic your website is getting. The number of visitors going to your website allows you to see exactly how your lead generation efforts are working and allows you to make subsequent improvements. As a business owner, you may not know how to find out how many visitors are going to your website, so here are a few tips on finding out.
We get asked this question all the time and even get asked if we provide databases of email addresses. The thought is that the bigger the list the better for sales. If you find yourself asking if I should buy an email database then this post is for you.
There is no doubt that email is still a very effective method of communicating with your audience - especially if it is used in the correct way. However, you can only really tap into the power of email marketing when you have a large captive audience. Here are 5 tips to growing your email database.
There is a range of terms used in digital marketing and they can definitely be overwhelming the first time you’re introduced to a lot of them. Two of these terms are organic search and paid search, both of which are major role players in quite a few digital marketing strategies. So, what is the difference between organic and paid search? You can immediately see that they both are related to search but what sets them apart.
Search Engine Optimisation (SEO) has been a buzz phrase for many years already. There’s even an entire industry that focuses just on SEO. Depending on your goal and ambitions, SEO can quickly absorb massive amounts of your marketing budget. This makes a lot of marketing managers and business owners wonder if SEO is a waste of money or not? Let me try answer that for you with a quick “why”, “what” and “how”.
Previously, a sizeable portion of marketing revolved around putting out tradition advertising. However, in recent years, the advertising game has transitioned into a much more sophisticated machine and with good reason – consumers are wanting to become knowledgeable about things they pay for and are looking for brands that they can trust. This is why you should be educating your buyers with content and building trust with them.
This is certainly a wonderful time for advertising, considering how technology has evolved. The introduction of various tools that assesses big data and give real-time analytics enables marketers to make more informed decisions. Sophisticated marketing tools and processes may prompt you to ask, “Is bulk email dead?”
There seems to be some grey area on whether or not social media affects your search ranking. You may argue that page ranking does not consider keywords on social posts but that is inaccurate. Google and Bing looks at various data from social sites in order to articulate how high or low to rank a website.
Johannesburg is widely regarded as the business hub of South Africa. A competitive market demands that businesses always bring their A-game. Johannesburg businesses need to be on point with their marketing efforts and that includes their search engine optimisation (SEO) execution. In this piece we will look at some effective tips to boost SEO for Johannesburg based businesses.
There is a growing trend (over a number of years already) on health, fitness and well-being. This is the perfect time to be running a fitness facility. However, it is important to note that even if you have a fantastic fitness facility that includes the most knowledgeable trainers and sophisticated equipment, you still need an edge over your competition. Here are three useful tips on how to attract organic leads for your fitness facility.
It may be an obvious statement but the first step to more customers is more leads. Generally, this means using different marketing tactics to attract people to your website, to call you, send an email or send an SMS - there are many ways. However, in an economy that is struggling to grow, businesses are having to reduce costs and run as lean as possible. One great way to reduce the time spent on chasing leads (a big waste of time and cost if they're poor leads) is to qualify them.
There is a growing trend in the website design industry to have all of a business's content on one page - the industry commonly calls it a “One-Pager”. The question is, does it really generate more leads for your business?
You’ve just started your business and one of your strategies is to get customers from a website. Alternatively, you’ve got an established business and it’s about time that you you redesign your website to make it more effective. Either way, you need a website that attracts visitors, generates leads and allows you to close your customers.
When it comes to launching a new website there are few things that you should remember and prepare for to make your new website launch successful.