These days, content marketing is a popular buzzword in the marketing sector. This marketing method serves to attract an audience via a precisely planned content marketing strategy. People in the loop have recognised the immense value that this effective strategy brings to the media table.
For far too long, conventional wisdom has taught us that the full extent of putting your brand out there typically entailed investing in some ostentatious advertisements for television, radio, magazines, newspapers, etc. However, with the advent of the digital era, more dimensions to the brand game have emerged and it continues to evolve. To stay ahead of the pack, creating content for your brand, especially around the persona of the brand, is key to creating brand success.